Traditional Culture Encyclopedia - Hotel franchise - Management framework of the hotel.

Management framework of the hotel.

Hotel management refers to following the requirements of objective economic laws under certain production mode conditions. According to certain principles, procedures and methods. Effectively plan, organize, guide, supervise and coordinate the hotel's manpower, material resources, financial resources and its business activities to ensure the smooth operation of the hotel. The activity process of realizing the minimum labor cost and the maximum economic benefit. Hotel management is a general term for managers to plan, organize, direct, control and adjust their management activities in the process of reception service in order to achieve the established business objectives of the hotel. Hotel management is an important practice of hotel management, including operation and management. Managers should perform management functions, give full play to the role of management, and ensure the double harvest of hotel economic and social benefits. Therefore, for hotel management, it is very important for managers to let their subordinates do their part of the work. In terms of hotel management, small and medium-sized hotels used to be family-run. Because of their small scale, their business activities are very simple. Therefore, operators only rely on their own knowledge, experience and ability to organize business management activities. No special management is needed at all. So that three managers are mixed into one, that is to say, management and operation are often combined in hotel business activities, so many people think that management is management. Management is management. In fact, operation and management are two indispensable aspects in the process of hotel economic activities. They are two different functions, which are both related and different. Hotel management relationship: 1. Management comes from operation and is relatively independent. Without management, there is no need for management, and what kind of management is needed to adapt it. At the same time, there is a difference between management and operation. Naturally, it has become a special function different from management and has relative independence. 2. Management is to serve and control the business. The purpose of separation of management and operation is to operate better. Help business activities from possible to reality, so management is for business. Business management refers to the application of management to the process and elements of business activities, by formulating business direction, objectives, decisions and specific measures, and using various management methods and means to promote business activities. Marketing is the core of hotel management. It is also the key to determine the hotel's economic benefits and market competitiveness. It is a comprehensive applied science based on the theories of economics, management, behavior, psychology, price and other disciplines, and specializes in studying the laws of modern hotel marketing activities. Correctly mastering hotel marketing plays a decisive role in the survival and development of hotels. Hotel managers need to have the following three management skills: ① technical skills. For a hotel, it is indispensable to have the professional skills and skills needed for this hotel and this position and realize the effective cooperation of modern enterprises. Not only industrial enterprises need technical skills, but also other industries need technical skills, which is also very important for hotels. Conceptual skills are the ability to form ideas, which means that a manager can think abstractly and has the ability to form ideas; Have a certain level of management theory, be able to apply management ideas and solve practical problems; But also has the ability of analysis, judgment and decision-making. ③ Humanistic skills are the ability to deal with interpersonal relationships. It refers to the ability to cooperate with others, including contacting the same level internally, understanding the activities of subordinates, stimulating and inducing the enthusiasm of subordinates, and contacting and coordinating relevant organizations and personnel externally. Managers at different levels have similarities and differences in the requirements of these three skills. For example, the first technical skill, a lower-level manager (such as foreman) must be proficient in the special and specialized technical skills of this position, otherwise it will be impossible to direct employees to provide physical services to guests. As for senior managers, the requirements for technical skills are not as important as those of low-level managers, but they also need a general understanding and mastery, but it is also impossible for pure laymen. Another example is the ability to deal with interpersonal relationships, which is equally important for top managers, middle managers and low-level managers. It's just that the object of work and the scope of contact are different. Another example is the ability to form the second concept, which is very important for top managers, because whether a top manager has modern management concepts, keen insight and creative spirit, correct judgment and decision-making ability, and overall concept is related to the success or failure of an enterprise. Hotel managers should have three levels of knowledge system: ① Basic knowledge of natural science and social science, which is the most basic level. Managers should have a political theory and scientific and cultural foundation suitable for their posts, and should also understand the policies and regulations of China's economy and ethnic tourism industry. (2) The basic knowledge required for hotel management in this major, such as having certain management knowledge and related technical and scientific knowledge, as well as the application ability of a foreign language. (3) Professional knowledge should understand the basic theory of management and related professional functional knowledge of the same position, such as the operation and management knowledge of hotel PA department, housekeeping department, restaurant department and finance department.

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