What online marketing methods did Zhuhai Hengqin Bay Hotel use?

The implementation of network marketing and website promotion is realized through various specific methods, and all website promotion methods are actually the rational use of website promotion tools and resources. According to the common website promotion tools that can be used, correspondingly, the basic methods of website promotion can also be summarized into eight types: search engine promotion method, e-mail promotion method, resource cooperation promotion method, information release promotion method, viral marketing method, quick website promotion method, online advertising promotion method and comprehensive website promotion method.

1. search engine promotion method

search engine promotion refers to the method of promoting websites by using online search tools such as search engines and classified directories. Because the basic forms of search engines can be divided into web spider search engines (referred to as search engines) and search engines based on artificial classified directories (referred to as classified directories), the forms of search engine promotion also include search engine-based methods and classified directory-based methods. The former includes search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based advertising and other forms, while the latter mainly logs in websites in appropriate categories of classified directories. With the further development and changes of search engine forms, other forms of search engines have emerged, but most of them are based on these two forms.

Search engine promotion methods can be divided into many different forms, such as logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, web page content positioning advertisement, etc.

according to the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the marketing methods of search engine are constantly evolving, so we should choose the appropriate marketing methods of search engine according to the changes in the environment.

2. E-mail promotion methods

E-mail is the main website promotion method, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc.

Email marketing based on user permission is different from Spam. permission marketing has obvious advantages over traditional promotion methods or unauthorized Email marketing, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, enhancing the relationship with customers, and enhancing brand loyalty. According to all forms of user Email address resources used in licensed Email marketing, it can be divided into internal list Email marketing and external list email marketing, or internal list and external list for short. Internal list, also known as mailing list, is a way to use the registered user information of the website to carry out Email marketing, such as news mail, member newsletter, electronic publications and so on. External list Email marketing is to use the Email addresses of users of professional service providers to carry out email marketing, that is, to send information to users of service providers in the form of email advertisements. Licensed Email marketing is a relatively independent one in the network marketing method system, which can be combined with other network marketing methods or applied independently.

3. Resource cooperation and promotion method

Through website link exchange, advertisement exchange, content cooperation, user resource cooperation, etc., the purpose of mutual promotion is achieved among websites with similar goals, among which the most commonly used resource cooperation method is website link strategy, and resource cooperation among partners promotes each other by using website visits.

each enterprise website can have its own resources, which can be expressed as a certain number of visits, registered user information, valuable content and functions, online advertising space, etc., and use the resources of the website to cooperate with partners to realize the purpose of sharing resources and expanding revenue. Among these forms of resource cooperation, link exchange is the simplest one, and the survey shows that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website and setting the hyperlink of the other website on their own websites, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. Link exchange's role is mainly manifested in several aspects: gaining visits, increasing users' impression when browsing, increasing advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. Link exchange has a deeper meaning than whether it can achieve direct results. Generally speaking, every website tends to link to other websites with high value, so getting links from other websites means getting recognition from partners and similar websites in a field.

4. Information dissemination and promotion methods

Publish the relevant website promotion information on other websites that potential users may visit, and use the opportunities of users to obtain information on these websites to achieve the purpose of website promotion. Websites suitable for publishing these information include online yellow pages, classified advertisements, forums, blog websites, supply and demand information platforms, and industry websites. Information publishing is one of the commonly used methods to promote free websites. Especially in the early days of the development of the Internet, when the amount of online information is relatively small, satisfactory results can often be achieved through information publishing. However, with the explosive growth of online information, this way of relying on free information publishing can play a decreasing role. At the same time, due to the emergence of more and more effective website promotion methods, The importance of information dissemination in the common methods of website promotion has also dropped significantly, so it is of little value to rely on sending a large number of free information, but some targeted and professional information can still attract people's great attention, especially when the information is published with high relevance.

5. Viral marketing method

Viral marketing method is not to spread viruses, but to spread information like viruses by active communication among users, so as to achieve the purpose of promotion. Viral marketing method is essentially to provide users with valuable free services while attaching certain promotional information. Common tools include free e-books, free software, free FLASH works, free greeting cards, free e-mail boxes and free instant chat tools, which can be obtained for users. If properly applied, this viral marketing method can often achieve very significant results at a very low cost.

6. Quick URL promotion method

That is, the method of reasonably using the real name of the network, general URL and other similar keyword websites to achieve website promotion. Shortcut websites use natural language to establish their corresponding relationship with website URL, which provides great convenience for users who are accustomed to using Chinese. Users only need to enter a shortcut website that is easier to remember than English websites, and "replace" a website with a better memory and easier to reflect the brand image with their own mother tongue or other simple words, such as choosing a company name, trademark and main product name as Chinese websites, which can greatly make up for the defect that English websites are not easy to publicize. With the increase of the number of shortcut websites registered by enterprises, the user data of these shortcut websites can also be equivalent to a search engine, so that when users use a certain keyword to search, even if it is not consistent with the Chinese website registered by a website, there is still a chance of being discovered by users.

7. promotion methods of online advertising

online advertising is one of the commonly used online marketing strategies, which has obvious effects on online brand, product promotion and website promotion. The common forms of online advertisements include BANNER advertisements, keyword advertisements, classified advertisements, sponsored advertisements and Email advertisements. BANNER advertising relies on web pages, keyword advertising is a form of search engine marketing, and Email advertising is a kind of licensed Email marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to realize the function of information transmission. Therefore, it can also be considered that online advertising exists in various online marketing tools, but the specific forms are different. The promotion of online advertising users' websites has the advantages of wide choice of online media, diverse forms, strong applicability and timely delivery, which is suitable for any stage of website publishing and operation.

8. Comprehensive website promotion methods

In addition to the common website promotion methods mentioned above, there are many special and temporary website promotion methods, such as prize quiz, online coupon, prize survey, comparative shopping and shopping search engine for online shopping website promotion, and some even use the establishment of an auxiliary website for promotion. Some website promotion methods may be ingenious, while others may adopt some coercive methods to achieve the promotion purpose, such as modifying the default homepage settings of users' browsers, automatically adding favorites, and even installing virus programs on users' computers. What is really worth promoting is a reasonable and civilized website promotion method, and mandatory and destructive website promotion methods should be rejected and opposed.