Traditional Culture Encyclopedia - Hotel franchise - What brand is colorkey?

What brand is colorkey?

Colorkey, Chinese name Coraqi, is a well-known cosmetics brand in China, and it is a brand of Shangmei (Guangzhou) Cosmetics Co., Ltd.

Colorkey is the first local makeup brand to cooperate with Disney and "Mulan" IP, and its Colorkey Mulan lip glaze was born.

Extended data

Colorkey is the fastest growing cosmetics brand in China. At the beginning of its establishment, it was invested by Sequoia Capital and Liu's angel. In April 2020, it was financed by Red Star Macalline and innovation works for 200 million yuan, which developed rapidly.

Brand concept

The brand concept of colorkey is to integrate the top suppliers in the world, gather experts in various fields such as makeup, fashion, design and quality control, and create makeup products with guaranteed quality for 300 million young women in China.

Population index

The cool girls who are maverick, adventurous and outspoken are mainly young girls born after 1995, such as street hipsters, tattoo artists, street dancers, skateboarders and designers.

brand name products

Products include face, eyes, lips, makeup remover, beauty tools and perfume.

Baidu encyclopedia -—colorkey