The Development Road of Xianheng Hotel

Xianheng Hotel has become a historical relic, but in September of 198 1, in order to commemorate the centenary of Lu Xun's birth and maintain the traditional characteristics of Shaoxing Hotel, Xianheng Hotel was built in the west of Duchangfangkou, which is now the middle section of Lu Xun Road. The old shop 198 1 re-opened, looking for the roots of the brand in Mr. Lu Xun's literary works, injecting the emotion of Mr. Lu Xun, the soul of the nation, into the brand promotion of Xianheng, and becoming a combination of traditional style and characteristics of the times, integrating the customs of famous cities, celebrities and famous wines, with "China Famous Trademark", "China Time-honored Brand", "Chinese Restaurant Store" and "Famous Wine".

With the help of brand advantages, Xianheng Hotel has opened 30 chain stores in China and innovatively developed the "TaiDiao" series of brand yellow wine, which has become the most competitive product of the hotel. On June 25th, 2007, 1 1, after years of careful planning, the second phase of Xianheng Xintiandi, a key business tourism project in Shaoxing, started. The focus of this project is to expand and upgrade Xianheng Hotel. Xianheng Hotel was demolished and rebuilt except for the "dining hall" which was reserved as a cultural landmark. After more than two years of hard construction, Xianheng Hotel, a five-star standard cultural theme hotel with Luxun culture as the theme and Jiangnan culture and Yue culture as the background, has been presented to the world.