TV column planning activity plan

TV column planning activity plan

In order to ensure that things or work are carried out in an orderly and effective manner, it is often necessary to formulate a plan in advance. The plan is a type of planning document. What issues need to be paid attention to when formulating a plan? The following is the TV column planning activity plan I compiled for you. You are welcome to share it.

TV Column Planning Activity Plan 1

Column Background

Nowadays, tall buildings have widened the distance between people, and the rapid economic development has made people It seems like nothing is missing but something seems to be missing. In a modern society with highly developed material life, most of the leftover men and women born in the 1980s already have jobs and their own careers, but there is no way to go back to the past. A large number of those born in the 90s have almost grown up, and a large number of those born in the 00s are It is the age when we have the most money, spend the most and enjoy the most. However, the aging generation has been busy running forward, forgetting to say goodbye to the past, forgetting to remember, and forgetting to say goodbye to the past, while the younger generation continues to squander their youth, In the age of material excess, we only know how to enjoy ourselves, but we don’t know how to remember the bitter and sweet and be grateful. If there was a time shuttle that brought the post-90s generation to the world of the post-80s generation, brought the post-80s generation back to their childhood, and rescued the post-00s generation from electronic products, would the world be a little different?

The purpose of the column

Go back to the past, to the distant 1980s. Save the post-00s generation from electronic products, bring the post-90s generation to the world of the post-80s generation, and bring the post-80s generation back to their childhood. This will help teach modern young people to remember the bitter and sweet, and feel the rapid development and changes of this era.

1. Positioning of the column

Based on the rural life in the 1980s, starting from the toys played by the post-80s generation and the books they read, it allows the post-80s generation to relive their memories, the post-90s generation and the 00s generation. Then go back to the past.

Due to the huge group of people born in the 80s, 90s, and 00s, the audience is wide, so the audience of this column is young people between the ages of 15 and 35. The program broadcast time: 20:00-22:00 (first broadcast) the next day: 9:00-11:00 (replay) prime time in the evening, which is convenient for everyone to watch and have enough time to make plans for the next day. Daytime rebroadcasts can make up for the limited broadcast time to a maximum extent.

The slogan is: "Let the years linger with fragrance, and let the memories no longer turn yellow!"

2. Column settings

Column section settings:

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1. Time Machine

Along the Post-80s Memorial Hall, the host will introduce them one by one. The content of the introduction will involve the following aspects: ① Some toys in the Post-80s Memorial Hall. ② Inform those born in the 80s, 90s and 00s that they will go back to the past and experience the life of those born in the 80s ③ Inform them that the game is about to start and refuse electronic products to return to the original era ④ Explain the rules of the game and group them ⑤ Accommodation. The language should be vivid, concise, and humorous. It took 30 hours, accounting for half of the total time.

2. Summary

Replay today’s event and make it unforgettable for the audience, and summarize it in the form of subtitles

The host will evaluate each post-80s, 90s, and 00s generation. Everyone talked about their feelings about their childhood in the 1980s. It took half an hour, accounting for a quarter of the time.

3. Interaction

Audiences can participate in the program through the program’s WeChat public account, email, Weibo, etc.

The content provides suggestions and suggestions, and the host will answer the questions at this time. There will also be a lottery to give away a set of souvenirs to those born in the 1980s to stimulate everyone's enthusiasm for participation. It takes half an hour, accounting for 1/4 of the total time.

3. Column topic selection:

You can arrange some locations during the introduction. These locations are full of elements of the post-80s or childhood in the 1980s, such as some toys of the post-80s generation. Introduce some games played in the 1980s and conduct competitions to stimulate everyone's fun in participating and the audience's fun in watching.

The topic selection should be close to the audience. It can trace back some things that are disappearing now. It can also bring the post-90s and post-00s back to the world of the post-80s. In that world, games are simple games. It is not a virtual world where people fight and fight on the Internet.

Excavating the toys played by the post-80s generation brings us back to that era of innocence, and then compares it with today’s life, and explains the memories and lives of the past based on the speed of economic development.

The style and style of the column

The host of this column is very important, so the host must have very good qualities, speak well, be elegant, humorous, and lively. The host must have a good sense of rhythm and be able to grasp the direction of the program.

4. Operation and publicity of the column

1. Operation:

The income of the column is mainly sponsored by toy merchants born in the 1980s. We will publicize this: Put ads on TV to encourage more people to participate. The slogan of the advertisement is: "Take you back to the age of innocence and play the world together." Create a WeChat QR code to encourage everyone to scan and follow and receive prizes for those born in the 1980s. Weibo interacts with viewers and audience, LED screen carousel advertising on the street TV column planning activity plan 2

1. Program background

1. Social background: With the development of society With the development of entertainment industry, more and more people have more and more entertainment methods, and their attention to celebrities is also learned through various channels. So the purpose of our program is: to analyze the things surrounding celebrities.

2. Guest resume and background information

Tang Yan, an actress from Mainland China, graduated from the Central Academy of Drama. In 20xx, Tang Yan was designated as the "Olympic Baby" by Zhang Yimou and went to Athens to participate in the closing ceremony performance of "China 8 Minutes". In 20xx, she became famous for her role as Zixuan in "Legend of Sword and Fairy III", and later starred in TV series such as "The Three Daughters of the Xia Family", "Awakened by Love", and "X Female Agent". Tang Yan Studio was established in 20xx and served as the producer of the micro-movie "Journey to Love" starring Tang Yan.

Qi Wei, actress and singer from Mainland China. Graduated from Zhejiang University of Communication, majoring in recording art. In 20xx, she made her debut by participating in Shanghai Oriental TV's "My Style, My Show" talent show. In the same year, she formed the "Talented Women" group with Yuan Chengjie, and became famous in the music industry with the song "No. 18 on the Bund". In 20xx, he attracted attention for his participation in the TV series "Beauty's Scheming" and "Immaculate Beauty Like Clouds". In 20xx, he starred in "The Three Daughters of the Xia Family" and "Love Wakes Up". In the same year, he signed a contract with Haidie Music and released his first solo EP "If Love Is Forgotten". In 20xx, she starred in the TV series "Another Me in the World", playing the role of rock singer Jinanna.

2. Director's explanation

1. Program concept: This is an entertainment program. The program will invite Qi Wei, who calls herself "Three Thousand Beauties in the Harem", and the ever-changing beauty Tang Yan. The host will ask questions about their career and life. Coupled with music, it not only provides entertainment but also provides some enlightenment to the audience

2. The purpose of the program: to let the audience have a deeper understanding of Tang Yan and Qi Wei through conversations with them. image, know some of their unknown experiences and stories behind them, summarize their acting experience and family life, and review some of the film and television trends in the film industry in the past few decades through them.

3. The significance of the program: Let ordinary people express their views on a certain event on the TV screen, talk about real life experiences, talk about the hidden parts of life, and obtain a kind of psychological comfort and spiritual catharsis. . It has expanded the cultural space and living space of society, and also greatly expanded the public domain of society.

4. The opening of the program: an arrow crossed many stars, and finally a big star came out, and the subtitle "Star Face to Face" appeared

5. On-site layout: In the studio, Semicircular sofas are placed on both sides of the stage with the center line of the stage as the standard, and a host stands in the middle of the stage.

3. Program structure

1. Program name: "Celebrity Face to Face"

2. Program category: Talk

3. The purpose of the program: to conduct live discussions on what is happening around celebrities, and to communicate in depth, concretely and in detail. Let the audience get to know the stars and have close contact with them face to face.

4. Program goal: analyze the things around celebrities.

5. Program positioning: pay attention to celebrities and be close contacts of celebrities.

6. Program content: things around celebrities (life, career, love, etc.)

7. Program features: chatting about daily life and gossip

8. Program style: discussion talk show

9. Host style: a female host, solemn and flexible, with strong on-site control capabilities and the ability to resolve on-site conflicts in a timely manner.

10. Program length: 30 minutes per episode

11. Broadcast time: Daily broadcast every Wednesday night after the Golden Theater TV series ends

12. Broadcast Number of appearances: every Wednesday night 22:00-22:30 noon the next day: 13:00-13:00

13. Program guests: Tang Yan (Mainland Chinese actress) Qi Wei (Mainland Chinese actress and Singer)

14. Program audience: 15-30 years old audience, mainly middle school students, college students and graduate students.

IV. Conversation path design

1. Opening

Host’s opening statement: Hello, viewers, I am the host Yanyan, welcome to this issue ."Celebrity Face to Face". (At the same time, the host's name appeared under the screen and disappeared after 3 seconds)

2. Main points of interest

Tang Yan's narration of the film and television works and some interesting things during the filming process matter. Qi Wei talks about getting along with friends and staff.

3. Basic structure of the talk

(1) Introduce the background of the guests Tang Yan and Qi Wei

(2) The guests Tang Yan and Qi Wei come on stage (Music Beijing welcomes You sounded)

(3) The host asked questions about Tang Yan (interspersed with Qi Wei’s exchange)

(4) Play video clips about Tang Yan’s film and television dramas

(5 ) The host continued to ask questions to Tang Yan

(6) The host summarized Tang Yan’s answers

(7) The host asked Qi Wei (interspersed with Tang Yan’s communication)

< p>　（8）Play video clips about Qi Wei’s film and television dramas

　（9）The host summarizes Qi Wei’s answers

（10）The host makes the final summary

4. Conversation process

Moderator: Welcome Tang Yan and Qi Wei to be guests of "Celebrities Face to Face", welcome.

(1) Tang Yan, what are you working on recently?

(2) Tang Yan can really be called an ever-changing beauty. It's like this, because in the past, people probably had a fixed stereotype of Tang Yan's screen image, such as beauty, like the girl next door. But there was one work that everyone noticed that Tang Yan had a different feeling. This drama also occupied the screen for a month, "Xuanyuan Sword: Traces of the Sky". Let’s first take a look at the wonderful scenes in “Xuanyuan Sword: Traces of the Sky”.

(3) Why do you want to act in this play?

(4) In fact, Tang Yan is also very hard-working. Let me report a statistic to everyone. Last year, Tang Yan filmed 150 episodes of TV series, all of which were starring roles, and there were no TV dramas throughout the year. Hugh. Because I think actresses like Tang Yan are very squeamish. Do you think you are an actress who can endure hardships?

(5) Tang Yan is a very strong girl. The audiences also like to watch her and Qi Wei's "Awakening from Love" and "The Three Daughters of the Xia Family". Qi Wei has also collaborated with Tang Yan many times. Similarly, Qi Wei is also a very strong actress and singer. She also filmed many scenes. So, what kind of person is Qi Wei? (Play scenes from Qi Wei's film and television dramas, and add narration at the same time)

Narrator: Under the appearance of a soft and beautiful woman, there seems to be a sunny and strong boy living deep in Qi Wei's heart. She is affectionately called Qi Ge by her friends and fans in the industry. She said goodbye to her long hair for many years and used neat short hair to represent her outspoken personality. When she was injured at work, she never complained about pain. She always had a strong heart supporting her seemingly weak appearance.

(6) Qi Wei is recognized as a popular person in the entertainment industry, and many actresses who work with her can become her close friends. Qi Wei claims to have "three thousand beauties in the harem" in the entertainment industry.

Is Yang Mi also a member of your harem?

(7) A good friend’s trash can, right?

(8) In fact, best friends are sometimes natural enemies. Because we are all actors, it is difficult to truly become friends. I especially want to ask, you and people like Dong Xuan, Yang Mi, Tang Yan, you all have similar images, and the roles you perform are all overlapping, and there may be competition. Everyone has a good relationship with you, how do you do this? What about?

Summary: I think Tang Yan and Qi Wei work so hard in the entertainment industry because they actually hope to be liked by many viewers on the screen.

And they have indeed been liked by many audiences, but sometimes they just lack an opportunity to make themselves better and get more roles. I am very happy to chat with you today, because I feel comfortable chatting with you, and we will learn a lot.

V. Ending

Well, that’s it for today’s program. Thank you everyone for watching, and I also want to thank Qi Wei and Tang Yan. See you in the next episode. TV Column Planning Activity Plan 3

Program Name: "Touching Campus"

Program Setting:

1. Program Name: "Touching Campus"

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2. Program Category: Campus Youth Character Interview Program

3. Program Purpose: Focus on classic campus figures, tell the colorful campus life from the perspective of modern college students, move yourself and those around you People give every young heart the motivation and direction to dream.

4. Program positioning: Each program invites an outstanding student who has been on campus for a period of time. The types of guests can be diverse, they can be those with excellent grades, have won scholarships many times, or they can be versatile. They can be artistic, or they can be people with good words and good deeds that have great influence, etc., and conduct face-to-face communication in an interview style. The main content of the program is for guests to tell the outstanding deeds and campus life of our school students. Based on the youth group of college students, facing the flashy social environment, we help them establish a correct outlook on life and values, so that their emotions will last forever.

5. Program format: The program takes the form of a host joining the show, inviting guests, and the guests interacting with the audience and the host. It is also interspersed with story scene reenactments and performances.

6. Program style: casual and natural chat, relaxed and pleasant atmosphere, close to life, focusing on the growth stories of college students, young fashion trends, delicate and true feelings.

7. Program time: two episodes per month, 20 minutes each

8. Content of this episode:

(1) Background analysis

Leukemia is a scary term. The ruthless disease has taken away countless fresh lives. In China, many patients with leukemia eventually die because they cannot find suitable hematopoietic stem cells. The patients' relatives and friends search everywhere for matching stem cells, but the chance of finding them is very slim. Even if they find them, there are even fewer people who agree to donate them. And little. It is reported that the Yunnan Branch of the China Hematopoietic Stem Cell Donor Database currently has 24,522 volunteer information in the database, and 38 volunteers have successfully donated hematopoietic stem cells, and they come from various industries across the province. After the establishment of the China Hematopoietic Stem Cell Donor Database Management Center, the first successfully matched donor came from Yunnan, and the hematopoietic stem cell donation was successfully completed.

Everyone says that those born in the 1980s and 1990s are the beat generation. Their growing environment is better than any other generation, but their thoughts and behaviors are disappointing. In recent years, various new words have surfaced, such as non-mainstream, Martian literature, brain-dead, rich second generation, showing off wealth, etc. People can't help but wonder, what happened to these children? Where have their mainstream values ??gone? Selfish, indolent, and unsympathetic. They are the backbone of China's future, but can such a backbone support the thousands of years of historical accumulation of this great country in the future?

(2) Planning motivation

Zhang Chun, an undergraduate student majoring in automation in electrical engineering at the School of Engineering, Dali University, passed the first comparison in March 20xx and the After high-resolution matching and physical examination, hematopoietic stem cells were donated to an 18-year-old leukemia patient in Shanghai at the 43 Hospital in Kunming on July 12, becoming the second case in Dali Prefecture, the 39th case in Yunnan Province, and the first in the country. 2270 unrelated hematopoietic stem cell donors.

Zhang Chun’s deeds touched every one of us. When everyone was shaking their heads and sighing at those born in the 80s and 90s, from Zhang Chun we saw the spirit of dedication in the bones of the younger generation. This spirit It is worthy of learning by each of our college students. The people born in the 1980s and 1990s who are now active in society are a very powerful group of young people. They have their own unique understanding of the world.

They are bright-eyed and independent, but they still have a burning passion of youth in their hearts. Burn, stick to your inner thoughts, never blindly follow, they slowly explore the future in their own world, they are the main force in the development of this era, their growth story is what we all pay attention to, so the plan is like this A program that focuses on the stories of college students, solves their life and emotional problems, analyzes the inner world of young people, opens their hearts, and finds what touches them, so that every young person can have a heart that dares to pursue their dreams. In this Let your dreams fly in the most beautiful period of youth.

1. The opening of the film is about street interviews with passers-by from different industries and ages about their understanding of leukemia, as well as their views on the current generation born in the 80s and 90s. It is edited into a quick shot, accompanied by commentary and a tense background melody.

2. In the opening remarks of the program, the host introduces himself, uses concatenated words to introduce today’s main theme, and uses VCR video playback to introduce today’s protagonist and topic. VCR introduces the prevalence and treatment methods of leukemia in my country, highlighting the difficulty of treating this case - a blood type that matches the patient cannot be found, and even if it is found, it is unlikely that the adapter will agree to donate. . Let the audience have a basic understanding of leukemia. Then introduce today’s protagonist-Zhang Chun. Zhang Chun, a grade 08 undergraduate majoring in automation in electrical engineering at the School of Engineering of Dali University, donated hematopoietic stem cells to an 18-year-old leukemia patient in Shanghai at the 43 Hospital in Kunming on July 12. However, the preparations before donation were full of difficulties. First of all, his parents had a tough attitude and firmly disagreed with Zhang Chun's donation of stem cells. After Zhang Chun's sister and brother-in-law patiently persuaded his parents and introduced the knowledge of hematopoietic stem cells in detail, they ensured that the donation would be suitable for Zhang Chun. After there was no harm to his body, he finally agreed to Zhang Chun’s donation. The host uses these contradictions to conduct interviews. At the same time, he can also invite the protagonist's parents or connect them by phone to build a bridge of communication between the children and their parents, and further highlight the deep love between parents and children.

3. The protagonist will tell the specific process and feelings of donation, popularize the knowledge of hematopoietic stem cells, and let more viewers realize that donation is not terrible.

4. Interact with the protagonist through questions from the audience. The host plays a role in connecting and making the entire program proceed smoothly.

5. Review the reactions and opinions of people from all walks of life to this incident.

6. Then the host summarized that the Yunnan branch of the China Hematopoietic Stem Cell Donor Database currently has 24,522 volunteers’ information in the database, and there are 38 volunteers who successfully donated hematopoietic stem cells from all over the province. various industries. Currently, more than 40,000 people in our province are suffering from leukemia and are in urgent need of stem cell transplantation. At the same time, there are 25 ethnic minorities in our province. The blood type matching of some ethnic minorities is more difficult than that of the Han people. It is very necessary to establish a hematopoietic stem cell donor database in our province. We call on more people to join in and help those who are suffering from illness. Suffering leukemia patients bring more opportunities for treatment.

7. Then the host inserted the topic of those born in the 80s and 90s, leading the audience to discuss, are those born in the 80s and 90s really the beat generation? Seeing the big from the small, exploring the characteristics of kindness, perseverance, and selfless dedication of the new generation from the protagonist, touching countless people, and cutting into the theme of the program.

8. Finally, the host concluded that those born in the 80s and 90s are not the beat generation. They have their own unique ideas and are not selfish. It’s just that they are not willing to express themselves in front of others, and people treat them badly. Too little is known. There is no doubt that these passionate young people can touch us in small ways and have a spirit of dedication that people of any generation have.

TV column planning activity plan 4

Column name: Wonderful Wuxi Wonderful Tourism

Planning unit: Wuxi Blue Sky Culture Media Co., Ltd.

Planner: Zhang Wen< /p>

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1. Column positioning

As the development of Wuxi tourism has once again reached a new level, we will create a column that combines novelty, appreciation and knowledge. It is particularly important to create a new tourism program that combines entertainment, fun and service. This column is based on Wuxi, promotes Wuxi, radiates surrounding areas, leads tourism fashion consumption, pays attention to the needs of the tourism market, clicks on tourism hotline topics, and provides tourism consulting services. The concept aims to provide diversified, object-oriented and personalized comprehensive service columns to the people of Xicheng, so as to build a bridge of communication between industry insiders and audiences, so as to achieve the purpose of building a tourism brand internally and establishing a good image externally. By watching this column, the audience can learn about Wuxi's beautiful scenery, life and leisure, consumption level, etc., and can choose a travel route that suits them through the broadcast of the program and solve various problems in tourism. Through the analysis and comparison of similar TV columns on domestic TV stations, we believe that the "Wonderful Wuxi Wonderful Tourism" column will definitely become a window to promote Wuxi and become a popular TV program for Wuxi people.

2. Features of the column

1. Novelty. People go out for travel, leisure vacations, cultural entertainment, and often have high expectations for travel routes, tourist attractions, and entertainment projects. They pursue novelty and excitement, and hope that the fresher the better. Therefore, "Wonderful Wuxi Wonderful Travel" tries its best to satisfy people's desire for novelty and difference, and presents the latest tourist projects and routes to the audience.

2. Ornamental. People travel to broaden their horizons, enjoy famous mountains and rivers, and appreciate the historical and cultural connotations of scenic spots and historic sites, so as to gain spiritual aesthetic and spiritual pleasure. Therefore, "Wonderful Wuxi Wonderful Travel" starts from the content and perspective, and tries its best to show beautiful pictures to the audience, so that the audience can feast their eyes and enjoy the beauty in front of the TV screen.

3. Knowledgeable. People visit famous mountains and rivers in order to enrich their experiences and learn more historical and cultural knowledge and modern spiritual and cultural connotations. Therefore, "Wonderful Wuxi Wonderful Tourism" not only provides tourism information and reports on tourism trends, but also consciously spreads information about various ethnic groups in the country. The cultural history and folk customs allow the audience to cultivate their sentiments and increase their knowledge.

4. Interesting. Tourism is a good way for modern people to seek spiritual sustenance, release their mood and cultivate their sentiments by visiting mountains, rivers and scenery. Therefore, in addition to enhancing the visibility of TV news, "Wonderful Wuxi Wonderful Tourism" also needs to make the report engaging and interesting, enriching people's aesthetic taste.

5. Serviceability. When people travel, they only want to eat, travel, have entertainment, and shop. What they need most is thoughtful service. "Wonderful Wuxi Wonderful Travel" will work hard to strengthen service and introduce good service facilities and service items in tourist attractions to the audience in a timely manner, so that viewers who want to travel can have a more comprehensive understanding of tourist attractions.

3. Column slogan

I travel and I am happy

4. Column goal

Based on Wuxi, promote Wuxi, and radiate surrounding areas, The concept of leading tourism fashion consumption, paying attention to tourism market demand, clicking on tourism hotline topics, and providing tourism consulting services aims to provide diversified, object-oriented, and personalized comprehensive service columns to the people of Xicheng, so as to build a bridge between industry insiders and audiences. A bridge of communication to achieve the purpose of building a tourism brand internally and establishing a good image externally.

Create a first-class TV travel column that combines service and artistry

5. Column Section Settings

Serial Number Section Name Section Introduction Remarks

1 News Focus

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This section mainly focuses on Wuxi local tourism news, releases domestic tourism policies and scenic spot news;

2 Travel Tips

Guides tourism consumption and targets people Guided friendly tips on "eating, traveling, traveling, shopping and entertainment" in tourism

3 Charming Leaders

Mainly focus on exclusive interviews with well-known figures in the tourism industry to build industry insiders A bridge and platform for communication with the general audience

4 Experts come to provide advice

The tourism puzzle section invites industry veterans to answer questions about tourism and provide information to the audience

　5 There are many journey stories

Spread the touching stories and anecdotes that happened in the tourism industry and people’s travels, and show the happiness during the journey

6 SMS interaction Zone

Conduct audience interaction with the mobile phone SMS platform and "Wuxi Tourism Network" to obtain information about the audience's attention to the column

7 Go as far as you go

With an essence of tourism as the background and the experience in the itinerary as a clue, we capture the style of the north and south of the Yangtze River and show the Chinese civilization

8 wonderful route recommendations

Timely release of travel agency boutique routes to provide guiding information

Broadcast time: 17:45-18:00. It will be replayed three times the next day.

6. Basic structure of the column: VTR mode + studio

1. Program guide: Use concise language and classic rhetoric to give the audience clear travel information.

2. Hosting: The host should pay attention to the art of dialogue in style, pay attention to eye level, be able to mobilize the audience, and be humorous and wise.

Promote the new information, new developments, new atmosphere and new style of the tourism industry. Change the old methods of reporting on tourism in the past, and strive to make tourism reports reflect the new changes that modern tourism has brought to society from multiple aspects, levels, angles, and all-round, as well as the huge impact that tourism has on people's lives. .

VII. Column feasibility analysis

1. Column operation model - market-oriented route, enterprise-oriented operation

2. Column output analysis

(1) Profit channels: scenic spots, travel agencies, tourism companies:

(2) Electronic equipment vendors: digital cameras, camcorders, etc., Suning, Gome;

(3), event sponsors: brand beverages, purified water, mineral water

(4), media: joint marketing

(5), catering and accommodation: hotels, guesthouses, entertainment Places, shopping malls

(6), profit cycle: February to October, Golden Week, holidays

3. Advertising revenue

(1), Column naming/special broadcast/overall column naming

(2) Advertising return:

■The first 5 seconds of dubbing and subtitles before the opening of each issue of "Wonderful Wuxi Wonderful Travel": " The column "Wonderful Wuxi and Wonderful Tourism" is sponsored by xxx and broadcasted by xxx.

The words "Wuxi Wonderful Tourism";

■Advertisements are inserted in the column of "Wuxi Wonderful Tourism" in each issue;

■The host recording background of each issue reflects the name of the sponsoring or special company, Logo;

■The host will broadcast live at the beginning of each program: Welcome to xxx "Wonderful Wuxi Wonderful Travel";

(3), Small section naming

■Advertisements in columns (including replays)

■Special information charges

■Information release targets: tourism-related enterprises such as scenic spots, hotels, commercial transportation, etc.;

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■Travel bulletin board subtitles version

■Column tourism activity naming rights

■Column activities designated beverages, items and other advertisements

VIII. Column Advantages and Disadvantages

1. Advantages: Tourism is a sunrise industry with good future development momentum; TV displays in an intuitive form can better mobilize the audience;

The geographical advantages of Wuxi tourism; < /p>

2. Disadvantages: new programs have no audience; competition from other columns in Jiangsu Province; building a good team takes time;

9. Column operation process

1. Preliminary preparation

Design column logo, determine advertising slogan, select host, marketing promotion, program schedule

2. Broadcast operation

Travel agencies, scenic spots Integrate other resources and seek advertising

3. Later continuation

Build a good team and establish a good operating mechanism

10. Integrated promotion of columns

1. Take advantage of the situation

For a new thing, the way to get people to accept it is to take advantage of the situation and bundle the column with existing resources.

Example 1: "Wonderful Wuxi Wonderful Tourism" DV Photography Contest;

Example 2: Send a text message to ×××, and you will have the opportunity to visit Taihuyuan, Nanxun, Wuzhen, and Huangshan for free ;

Example 3: Those who spend 5,000 yuan or more in Gome will receive a free travel voucher for "Wonderful Wuxi Wonderful Travel";

Example 4: Tour Wuxi Gardens, get a ticket Lucky audience of "Wonderful Wuxi Wonderful Tourism"

Example 5. "Go into colleges and universities, into communities, and into citizens' Guangchao scenic spots to promote interactive theatrical performances

2. Build momentum

"Wonderful Wuxi Wonderful Tourism" Launch Press Conference and Wuxi Tourism Forum

"Wonderful Wuxi Wonderful Tourism" Image Ambassador Selection Competition;