Traditional Culture Encyclopedia - Hotel franchise - Ota hotel ota hotel platform
Ota hotel ota hotel platform
What does the hotel ota mainly do? Hotel OTA is an online travel agency and a professional word in the tourism e-commerce industry.
It means that tourism consumers book tourism products or services from tourism service providers through the network and pay online or offline, that is, each tourism subject can conduct product marketing or product sales through the network.
The appearance of OTA puts the traditional travel agency sales model on the network platform, which makes the transmission of line information wider and the interactive communication more convenient for customers to consult and order.
The well-known OTA platforms in China mainly include Ctrip, Meituan Travel, Qunar, Mahoneycomb, Mama Donkey, Tongcheng Yilong and Tuniu. And foreign countries are represented by Airbnb and Binke.
OTA needs to do well:
1. Picture:
There should be no less than 4 pictures of each room type, and other rooms should have the general plan and details. It can be compared with competitors, and some post-beautification can be done for pictures that are not beautiful enough to add some freshness. The first picture must be beautiful, complete and properly composed, leaving a good first impression on customers.
2. Facility breakfast:
Since 20 19, Ctrip has greatly updated the facilities information page, adding some facilities options, and the hotel should add new facilities information in time. In addition to the facilities information, the hotel should also indicate whether there is breakfast and the specific time of breakfast.
3. Hotel Q&A, comment reply:
Answering customers' questions in detail can not only be aimed at customers' questions, but also be integrated into the highlights of the hotel, which can enhance the attraction. If the Q&A section of Ctrip APP does not show some frequently asked questions of the guests, you can ask them with the employee's personal account and then answer them. For the guest's comments, whether good or bad, we should pay attention to the timeliness of reply.
What hotel does ota refer to? Ota refers to ota hotels, which handle hotel online travel business. It is a common recruitment position in tourism-related industries. Practitioners need to have strong communication and negotiation skills in ota hotels, be energetic and be able to adapt to business trips.
Its work includes ota Hotel: 1, responsible for negotiating with hotels or ticketing products in this province or popular tourist attractions, determining cooperation matters, and signing cooperation agreements with ota hotels;
2. Understand the business conditions of the merchants and the consumption trends of consumers through various channels, and make marketing plans;
3. Be responsible for overall communication and coordination with cooperative merchants and complete information entry;
4. Upgrade and optimize the company's own products in combination with market demand and competitor dynamics;
5. Make statistical analysis on the data of the company's existing products to improve customer satisfaction;
6. Be responsible for online price monitoring, and maintain the balance and rationality of prices in all channels.
The joining conditions and expenses of ota hotel have corresponding financial strength, and ota hotel has certain economic ability and a place suitable for operating ota hotel.
hypothesis
Agree with the business philosophy of ota Hotel. Ota hotel can operate ota hotel as a long-term business, and can always maintain a good reputation and image in the process of operation.
3. Other conditions
Ota hotel with positive life attitude and entrepreneurial spirit, good business reputation, confidence in common development, independent legal personality and certain management ability.
Ota hotel franchise fee
The cost is not fixed. In addition to brand joining fee, rent, decoration fee, personnel salary, equipment cost, etc. Need to consider, need to set aside some start-up funds.
Hotel joining is the most comprehensive hotel joining brand, with timely updated hotel joining information, practical hotel joining guide, credible hotel joining site selection and management guidance, and creating professional, fair and credible hotel joining in good faith. With five-star hotel management and operation experience, international and domestic management and operation teams, budget hotel chains, professional brand hotel brand franchise chain full custody operation mode.
Five-star hotels have branches in the core areas of major first-and second-tier cities, which shows the importance of location to hotel management and sales. The location of the hotel is an important part of its product strength. Hotel decoration is its core product strength, but it is not always directly proportional to the single room investment and room price. It is suggested that the single room investment should be controlled reasonably in combination with the local consumption level. In the next 1-2 years, there will be great economic pressure in the afternoon, great pressure on the average hotel price and occupancy rate, and relatively few business guests in third-tier cities. In the context of limited market capacity, it is not recommended to be a large hotel.
Before opening a hotel, it is necessary to determine the operation planning scheme of the new hotel, including the operation scheme and marketing scheme. According to the hotel positioning, generally speaking, the specific scheme is determined on the basis of combining the advantages of the hotel and considering the disadvantages of the hotel. Click to learn more about hotel joining projects.
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