Does anyone know about JUICY COUTURE?

The emerging trend fashion brand "Juicy Couture" was founded in 1996 by two girls who knew how to dress well, Pamela Skaist-Levy and John Taylor, the bass guitarist of the band Duran Duran. Nash-Taylor was founded in Pacoima, California, USA. In 1994, P&G (Pamela & Gela) founded Travis Jeans Inc. (Gela's son is named Travis), which produces maternity jeans, and launched T-shirts under the name "Juicy Couture" for the first time in 1996. . At that time, P&G started the expansion of Juicy Couture with Gela's home as its base and a capital of US$200.

Juicy's clothing has been deeply loved by women in recent years. Its towel-made products are the favorite of many women. In the gym, everyone wears Juicy Couture yoga clothes. Among them, there are many celebrities, such as Madonna, Jennifer Lopez, Paris Hilton, a descendant of hotel magnate Hilton, and a group of heroines from the famous TV series Sex and the City. In 1999, Juicy launched the Juicy Jeans series, successfully gaining momentum in the casual wear market. In 2002, Juicy added men's and children's clothing lines. Of course, we must mention Down Dog Couture Yoga, the Yujia series launched in 2003, which perfectly displays the fashionable sports style and has swept the global female circle. In 2004, Juicy expanded its products to include bath towels and other women's products, such as shoes, handbags and jewelry. Juicy also followed the trend and, like many fashion giants, began to customize cases for expensive mobile phones. Juicy designed the casing for SidekickII Smartphone in 2005, named T-Mobile. Juicy made another success in the same year, designing a series of watches "Juicy watches" for Movado, and launched a series of sunglasses in 2006, taking care of ladies from head to toe.

In 2003, Liz Claiborne Inc. acquired Travis Jeans Inc. for US$53 million, indirectly purchasing Juicy Couture belonging to Travis. Although Juicy no longer belongs to P&G in name, because Liz appointed P&G as Juicy's chairman and designer, Juicy's products are still the work of these two young women. In fact, P&G is selling Juicy this time because it hopes to use Liz's financial support to develop more product projects, including cosmetics, perfumes, shoes and handbags. At first, P&G founded Juicy Couture just to design sexy and well-fitting clothes for friends. In just over ten years, Juicy has successfully entered the international market. In 2002, Juicy's promotion held at Harvey Nichols, a famous department store in London, broke the department store's sales record. At the subsequent press conference in Milan, under the momentum of Juicy Couture's first advertisement, it once again broke the sales record on the first day, which shows that the brand is very popular around the world. Juicy has more than 840 counters in the United States and is sold in more than 2,800 high-end department stores, such as Nordstorms and Saks Fifth Avenue. In October 2004, Juicy opened its first flagship store in Las Vegas, and in 2005 it opened stores in Boston, Manhattan, New York, and San Francisco, California. Special stores have been opened in Santa Barbara, California, San Francisco and Scottdale. Juicy now has sales outlets all over the world. In China, Juicy has also been introduced by Lane Crawford and officially launched in Shanghai.

Although Juicy is mostly sold in department stores outside the United States, I believe that with Juicy's development speed, it will soon be able to open its own specialty stores and even flagship stores around the world.

Juicy Couture profile

◆ About Juicy Couture (Chinese name "Juzi"):

Juicy Couture, a fashion brand from California, USA , the design takes the route of a sweet girl. In terms of color, Juzi chose extremely bright colors to create a fresh, bright and feminine feel. There are candy-like sweet light yellow, tender green, colorful blue, and pink; there are also light and natural beige, light green, etc. No matter which color, you will feel the vitality of youth.

Juicy Couture women's clothing emphasizes both comfort and fashion, creating a luxurious and sporty style. The design of Juicy Couture sportswear is full of texture and streamlined shapes. Every detail reveals the nobility and sexiness of fashionable women. Juicy Couture women must maintain the most delicate femininity during exercise! Comfortable, fashionable, good-looking, and with a magical butt-lifting effect, Juicy Couture sportswear can best highlight the charm of the new generation of women!

Juicy Couture’s bracelets, necklaces and other accessories are most popular among beautiful girls. Every season Juicy Couture will launch themed pendants for fashionable girls to DIY.

What products does Juicy Couture have:

In addition to the familiar women's clothing, sports and leisure clothing, bracelets, and watches, Juicy Couture also has girls' clothing. , children's clothing, bags, perfumes, pet clothing, men's clothing (Juicy Couture For Men).

◆ Juicy Couture Brand Story:

In 1994, Pamela Skaist-Levy and Gila Naish (Gela Nash) co-founded the Juicy Couture brand. In the beginning, Juicy Couture only designed comfortable casual sportswear for women, which was very popular on the West Coast of the United States; soon, as street photos of celebrities wearing Juicy Couture women's clothing were constantly exposed in entertainment news, The brand Juicy Couture has also become a brand loved by girls across the United States.

In 2002, Juicy Couture expanded its product line, and its design areas extended to men's clothing and children's clothing. At the same time, the women's clothing series also extended to bags, shoes, and jewelry accessories.

◆ The story of Juicy Couture and stars:

Juicy Couture, which has become the focus of attention due to the large number of paparazzi secretly photographing Hollywood stars, is a hip-hop brand for young women in the United States. The chief representative of fashion. Juicy Couture's sexy and sweet fashion designs are popular among Hollywood, Hong Kong and Taiwan superstars, including Jennifer Lopez, Cameron Diaz, Lindsay Lohan, Britney Spears, and the Hilton sisters. , Madonna, are all fans of Juicy Couture, and Juicy Couture is also the favorite of Ayumi Hamasaki, Twins, and Cecilia Cheung!

◆ Juicy Couture official website:

www.juicycouture.com