Huangshan tourism industry is in trouble, and tour guides are arranged to make a living by picking tea

The tourism industry of Huangshan Mountain is in trouble, and tour guides are arranged to make a living by picking tea.

The tourism industry of Huangshan Mountain is in trouble, and tour guides are arranged to make a living by picking tea. As an AAAAA-level tourist attraction, after the COVID-19 epidemic, Huangshan's passenger flow dropped sharply, Huangshan's tourism industry fell into difficulties, and tour guides were arranged to make a living by picking tea. The tourism industry in Huangshan is in trouble, and tour guides are arranged to make a living by picking tea 1

I have only had a few years of youth, and the epidemic has taken over for three years. This sentence has become popular recently. Nowadays, March is full of spring, and spring flowers are blooming. It is the time to travel. It is a wonderful season for spring outings. However, with the widespread outbreak of the epidemic across the country in March, it has become a stumbling block for people traveling. However, the most important thing is that some people engaged in the tourism industry have had their work and life greatly affected by the epidemic. Everyone is looking forward to when it will end, but now we don't seem to see any hope, so we should just take it one step at a time.

One of the things that happened recently in Huangshan, Anhui is that the official public account of the Huangshan Tourism Association tweeted as follows on March 24, 2022: Due to the impact of the current epidemic, it is temporarily difficult for the tourism industry to operate normally. Tour guides During the employment window period when they are unable to practice normally, some tour guides are facing difficulties in life and need to find a temporary job to tide over the difficulties.

Huangshan District Human Resources and Social Security Bureau actively contacted the association to provide tour guides with tea-picking positions. The basic benefits include a salary of 170 yuan per day, food and accommodation included, reimbursement of round-trip transportation (if the personnel are relatively concentrated and chartered transportation), and unified purchase of personal accident insurance, etc. After the construction period is over, you can also be recommended to work in a nearby factory, etc.

Huangshan is the most famous tourist attraction in the country. The famous scenic spots include the Huangshan Scenic Area with its natural scenery and world geopark cultural heritage, as well as the cultural and historical scenic spots such as Hongcun and Xidi Chinese Painting. There are also many ancient cities in the rural world cultural heritage, such as the late Tang Dynasty, Chengkan Ancient Village, Nanping Ancient Village, and Huizhou Ancient City, the four major ancient cities in China. Huangshan is a city mainly focused on tourism. If there are no tourists, it will affect the lives of too many people.

It can be seen from the official recruitment brochure of the Huangshan Tourism Association that the Huangshan tourism industry is currently affected by an unprecedented impact. On March 17, 2022, a picture was circulated on the Internet, showing an electronic screen in the Huangshan Scenic Area. It shows that there are only two tourists in the Huangshan Scenic Area today. I don’t know whether it is true or not. I asked a friend in the tourism industry in Tunxi Old Street, Huangshan, and he said that many people in the local area did say that this happened.

The epidemic and flight accidents have led to more people not traveling in March. Once there are no tourists in tourist attractions, they will be completely unemployed. If you are unemployed, you will have no wages. If you are engaged in tourism People in the tourism industry will include catering, hotels, scenic spots, tour guides, specialties, cultural entertainment, etc., and then it will affect all people engaged in the tourism industry. If you are not married, it may be better. If you are married and you are engaged in the tourism industry, no In terms of income, there are seniors and juniors, monthly mortgages, car loans, social coordination, living expenses, and where the money comes from. This is a problem faced by many people today.

In the morning, I discussed with some people who love to travel. People who are currently working in the tourism industry basically have unsatisfactory conditions in all parts of the country. I have a friend who works as a tourist guide in Dali and Lijiang. It is said that there are not even a few tourists everywhere when walking on the streets of the ancient city. It is very deserted. In March, Yunnan Tourism released a news that Yunnan’s tourism industry will return to the state of 2019 in 2022. Currently, many friends who are engaged in the tourism service industry in Yunnan, There are no group tourists, and the specialty products cannot be sold. I worry about it every day and struggle to make ends meet.

It has been three years since the epidemic. At first, everyone may not have felt much difficulty in life, but after three years, everyone has spent all their savings. As a travel blogger, this author I want to travel around the country, shoot short videos for self-media, and earn some living expenses, but it is currently inconvenient to travel everywhere due to the epidemic. I hope that the epidemic will end soon, and my friends in the tourism industry will have blue skies again, and return to the freedom and ease of 2019. Free travel life, the news will come as soon as possible. Huangshan tourism industry is in trouble, and tour guides are arranged to make a living by picking tea 2

The official WeChat account of Huangshan Tour Guide Service Company released a special recruitment notice: recruiting tea pickers.

The recruitment notice stated that because the tourism industry is currently difficult to operate normally, tour guides are unable to practice normally and need to find a temporary job to tide over the difficulties. To this end, the Human Resources and Social Security Bureau of Huangshan District cooperates with the Huangshan Tour Guide Association to provide tea picker positions for tour guides.

The basic salary for this position is 170 yuan/day, which includes food and accommodation, reimbursement of round-trip transportation (if the number of people is relatively concentrated, a car will be chartered), and personal accident insurance will be purchased. The working time is from April 10th to 30th. After the construction period, the tea enterprises or tea farmers will directly pay wages to the workers, and they can also recommend jobs in the nearby factory.

The age limit for this job is very relaxed, and anyone between the ages of 18-65 can apply.

Huangshan Scenic Area is a national scenic spot and a national AAAAA tourist attraction in my country. It is now managed by Huangshan Tourism Development Co., Ltd. (600054.SH). The financial report shows that the business scope of Huangshan Tourism Company covers Huangshan Scenic Area, Huashan Mysterious Cave Scenic Area and Taiping Lake Scenic Area. Among them, the cableway business and hotel business are concentrated in Huangshan Scenic Area. The cableways include Huangshan Yungu Cableway, Yuping Cableway, Taiping Cableway and Xihai Sightseeing Cable Car; more than ten hotels including Beihai Hotel, Shilin Hotel, Xihai Hotel, etc.

After the COVID-19 epidemic in 2020, the passenger flow in Huangshan dropped sharply, which caused a heavy blow to the performance of Huangshan Tourism Company. The company's 2020 annual report shows that the Huangshan Scenic Area received 1.512 million tourists that year, a decrease of 1.989 million from 2019, a decrease of 56.8%; the cableway and cable car business transported a total of 3.132 million tourists, a decrease of 4.248 million from the same period last year, a decrease of 56.8%. 57.6.

In 2020, Huangshan Tourism completed revenue of 741 million yuan, a decrease of 866 million yuan or 5.389 yuan compared with 2019. The net profit attributable to shareholders of listed companies was -46.3727 million yuan, a decrease of 1.1363%; the non-net profit attributable to shareholders of listed companies was -101.8589 million yuan.

In the first half of 2021, due to the improvement of the domestic epidemic situation, Huangshan passenger flow rebounded. Huangshan Tourism's 2021 interim report shows that during the reporting period, the hotel business revenue was 202.503 million yuan, the ropeway business revenue was 157.8719 million yuan, the tourism business revenue was 95.371 million yuan, and the garden development business revenue was 58.8294 million yuan, all increased compared with the previous year.

On January 28 this year, Huangshan Tourism announced a 2021 annual performance pre-profit announcement. It is expected that the net profit attributable to shareholders of listed companies in 2021 will be 33.26 million yuan to 49.86 million yuan; non-net profit attributable to shareholders of listed companies ranged from -53.16 million yuan to -35.45 million yuan.

However, the recurrence of the epidemic is expected to put continued pressure on Huangshan Tourism's performance this year, and also prompt the company to "find another way" to find new profit points.

The tea business has a high gross profit margin and has become a source of income for some scenic area companies. Jiemian News previously reported that in March this year, Qinling Tourism just completed its investment and control of Dongyu Biotech, which is mainly engaged in tea cultivation and sales, and provides products and services to customers through directly-operated stores and franchise stores. In 2021, tea generated revenue of 22.3349 million yuan for Qinling Tourism, second only to the first ticket business, and its gross profit margin was as high as 36.78, surpassing the cableway business.

Huangshan's tourism industry is in trouble, and tour guides are arranged to make a living by picking tea 3

The epidemic and other factors have caused difficulties in the tourism industry, and tour guides in Huangshan, Anhui Province have begun to look for new ways out.

The Paper reporter noticed that on March 24, Huangshan Tour Guide Service Company released a "Huangshan District Tea Pickers Recruitment Notice" through its official WeChat public account. The notice stated in the name of the Huangshan Tour Guides Association: During the current employment window period when the tourism industry is temporarily difficult to operate normally and tour guides are unable to practice normally, some tour guides are facing difficulties in life and need to find a temporary job to tide over the difficulties. .

According to the above notice, the Human Resources and Social Security Bureau of Huangshan District actively contacted the association to provide tour guides with tea picker positions. The basic benefits include a salary of 170 yuan per day, food and accommodation included, reimbursement of round-trip transportation (if the personnel are relatively concentrated and chartered transportation), and unified purchase of personal accident insurance, etc. After the construction period is over, you can also be recommended to work in a nearby factory, etc.

Huangshan District is a big tea area, and people make a living on tea.

According to the Human Resources and Social Security Bureau of Huangshan District, spring tea mining is about to begin. In order to serve the production of tea enterprises and tea farmers and help tea enterprises and tea farmers increase their income, they are now recruiting for urban and rural workers in Huangshan City. Tea worker. In terms of wages and benefits, it is stipulated that 170 yuan/day is provided, including food and accommodation. After the completion of the construction period, the tea enterprises or tea farmers will directly pay the wages to the workers.

The requirements for tea pickers are that they must be between 18 and 65 years old, in good health, and have no history of major diseases such as high blood pressure, heart disease, or coronary heart disease. If you conceal your condition, you will be responsible for all the consequences. The construction period is from April 10th to April 30th (about 20 days).

The "Huangshan Tourism 2021 Annual Performance Pre-Profit Announcement" announced by Huangshan Tourism Development Co., Ltd. in January this year shows that according to preliminary calculations by the financial department, the net profit attributable to shareholders of the listed company is expected to be achieved in 2021 Compared with the same period last year (statutory disclosure data), the company will achieve a turnaround from losses to profits, with net profits attributable to shareholders of listed companies ranging from 33.26 million yuan to 49.86 million yuan.

In 2021, the COVID-19 epidemic will repeatedly have a sustained impact on the recovery of the company and even the tourism industry. In 2021, the company scientifically formulated market policies, accurately implemented market revitalization, and strived to overcome the impact of the recurrence of the epidemic in many places. At the same time, through a series of measures such as optimizing product structure, cutting costs and increasing efficiency, the company made every effort to stabilize operating performance. The overall operating situation has improved to a certain extent compared with last year. .

The previous year, in 2020, affected by factors such as the new crown epidemic, macroeconomics and policies, the tourism industry suffered a heavy blow, and the external environment in which the company operates has undergone significant changes. During the reporting period, the company, on the basis of strictly implementing relevant epidemic prevention measures, resumed various main businesses in an orderly manner, accelerated the construction of key projects, strengthened marketing, and strictly controlled costs and expenses. However, it was affected by the persistence and recurrence of the epidemic.

In 2020, Huangshan Scenic Area received 1.5115 million tourists into the mountain, a year-on-year decrease of 56.82, which caused a significant impact on the company's main business. Overlaying depreciation, amortization and other fixed costs and rigid expenses and other factors, the company's performance A loss occurs.