Development trend of foreign hotel industry

With the coming of knowledge economy era and China's entry into WTO, China hotel industry is facing many new opportunities and challenges. How to understand the situation clearly and grasp the direction is very important for the hotel industry in China. Facing the ever-changing environment, the hotel industry in China will present the following development trends:

1 Hotel management is developing towards humanization.

In the era of knowledge economy, talent is not only a factor of production, but also a valuable resource of enterprises, especially hotel enterprises, whose product and service quality depends on human resources. Therefore, hotel enterprises will adopt humanistic management more to draw closer the relationship between enterprises and employees. The ultimate goal of people-oriented management is not to standardize the behavior of employees, but to create a new personnel environment of self-management and independent development for employees in hotel enterprises, so as to give full play to people's potential. Therefore, future hotel enterprises will pay more attention to improving the knowledge content of employees. In terms of personnel training, we will be willing to invest heavily with an "investment" concept. Within the hotel enterprise, a personnel system will be established, which will be based on the ability to create posts and replace them with awards, so as to give full play to the talents of employees through the reasonable flow of employees; Through target management, a scientific incentive mechanism is formed to realize the autonomy and spontaneity within the enterprise; Through the hotel corporate culture, we can cultivate loyal employees and ensure the relative stability of human resources in hotel enterprises by using the penetration and appeal of culture.

2 professionalism of hotel staff

At present, for hotel enterprises, a set of mature operating mechanism and management mechanism has been formed, and the professional management level has been continuously improved. After China's entry into WTO, it poses a challenge to professional hotel practitioners, especially managers, and needs an international, innovative and compound team of professional managers. In this context, professional hotel operators came into being. They generally have rich hotel management experience, lofty moral quality, excellent management consciousness, good psychological quality and extensive knowledge structure. With these capitals, they will become the chasing targets of major hotels. In order to strengthen employees' sense of responsibility and risk, the annual salary system will become one of the main characteristics of hotels in the new century, which directly links personal income with hotel income, making individuals and enterprises closely related fate. In order to cultivate more outstanding professional hotel talents, hotel enterprises should flexibly adjust the training methods and training focuses according to the actual market demand when developing human resources. In addition to strengthening the general knowledge of hotel management, we should also analyze and learn from international management experience, cultivate and exercise our own innovative ability, and cultivate a versatile and versatile talent.

3 the sustainability of hotel development

At present, there is also great waste in the development of the hotel industry. Considering the long-term interests of society and customers, the hotel will gradually embark on a road of sustainable development. It requires that hotel enterprises should not be guided by short-term and narrow profits, but should have strong social and environmental awareness, pay attention to profits, take into account the interests of customers, hotels, employees and society, and take the long-term interests of hotel enterprises, customers and the whole society as the ultimate goal of hotel development. Sustainable development is the trend and social responsibility of the hotel industry. It can be predicted that there will be a large number of green hotels in this century. Saving energy and reducing consumption, protecting the environment, advocating green consumption and providing green services will become important strategies for the development of China hotel industry.

4 brand competition in the hotel market

With the maturity of hotel customers, the arrival of perceptual consumption era and the standardization of hotel market, a large number of internationally renowned hotel groups have started to land in China hotel market under the background of global economic integration, and China hotel industry will enter the era of brand competition. The basis of brand competition is the satisfaction and loyalty of guests, as well as the popularity and reputation of hotels. The key point is how to grasp consumer fashion, grasp consumer psychology, impress consumers, and let their own brands take root in consumers' minds. Therefore, brand competition is actually to maximize market share and economic benefits through maximizing consumer satisfaction.

Brand competition requires hotel enterprises to strengthen brand awareness, pay attention to brand design and promotion, insist on taking excellent quality as the basis of brand competition, take unique, novel, distinctive and charming image as the symbol of brand competition, take flexible public relations propaganda as the means of brand expansion, take reasonable price as the measure of brand gold content, and take profound cultural heritage as the life of the brand, thus establishing the brand image of the hotel in the eyes of consumers.