What business districts are there in Shenzhen?

The most prosperous local commercial supply network in Shenzhen is very developed, with more than 65,438+0,000 large-scale commercial retail outlets. Large shopping malls, small commodity markets and a series of supermarkets, convenience stores, boutiques, clothing streets, handicrafts streets and other businesses spread all over the country, gathering famous, excellent, special and new goods from 20 provinces and cities around the world.

The gold shopping areas in Shenzhen are mainly concentrated in Luohu District and Futian District.

Dongmenyangye steet

Dongmen, after 300 years of ups and downs, has finally stepped into the ranks of large-scale commercial pedestrian streets in China from an ancient stone road and an ordinary market town, and into a modern commercial civilization. Nowadays, walking in Dongmen Pedestrian Street, you can still feel the simple heritage of the former market. People say that Dongmen Commercial Pedestrian Street is the living room of Shenzhen, and it is not an exaggeration to say that it is a landmark commercial street integrating sightseeing, dining, leisure and shopping in Shenzhen market. Chinese and foreign tourists and street people have long said that "you have never been to Shenzhen until you reach the East Gate".

With the continuous development and improvement of Dongmen Commercial Pedestrian Street, its position in the commercial field is becoming more and more important. Dongmen Commercial Pedestrian Street is no longer the concept of a single shopping mall, and the appearance of multiple functions has already expanded and enriched its connotation. Among them, there are both material and spiritual ―― the ancient clock in the old street square, the bronze relief "East Gate Market Map" and the imitation Lingnan architectural complex. These humanistic street scenes with obvious historical characteristics can give people an artistic enjoyment and trigger nostalgic thoughts. Moreover, the layout of the whole block and various service settings can taste the philosophical taste of "people-oriented".

Dongmen Commercial Pedestrian Street is one of the largest commercial pedestrian streets in China at present, with a total area of176,000 square meters. Twenty-eight modern large-scale commercial buildings are distributed in the pedestrian street 15 main streets, with a total construction area of 650,000 square meters, including a commercial operation area of 500,000 square meters, with an average daily flow of 300,000 people and an annual turnover of 5 billion. What attracts the world's attention is not only the bustling East Gate, but also the cultural attraction. Dongmen Pedestrian Street can feel the existence of a culture from the aspects of market structure, shop layout, architectural features and street view setting. Moreover, this culture has the same characteristics as her appearance, which not only absorbs the theoretical essence of foreign western market culture, but also accepts the essence of domestic business culture, while maintaining the natural combination of traditional Lingnan market culture and modern business civilization. This kind of integration ability, which is neither exclusive nor self-defeating, not only maintains tradition, but also constructs modernity, which is the charm of Dongmen Pedestrian Street to attract a large number of merchants and consumers at all levels.

Pursuing modern fashion is another feature of Dongmen Commercial Pedestrian Street. Just across the bridge from Hong Kong, it is a thoroughfare connecting the international market, gathering distinguished brands from all over the country and the world, and concentrating thousands of famous and special products. Quick response to fashion, accurate judgment, and studying and mastering shoppers' consumption psychology at any time constitute the characteristics of the times of commodities in Dongmen Pedestrian Street. On the premise of maintaining the traditional operation of the old East Gate, modern management concepts and methods are introduced to make the East Gate Commercial Pedestrian Street a modern commercial pedestrian street with unique style, reasonable layout and clear consumption orientation.

The reformed Dongmen Commercial Pedestrian Street has implemented a brand-new management model. The municipal government authorized Dongmen Sub-district Office to set up Dongmen Commercial Pedestrian Street Management Office to effectively manage the pedestrian street. Dongmen Management Office has a well-trained and disciplined team of administrators, which implements 24-hour supervision on the block and uses modern high-tech means to monitor the whole pedestrian street, creating a comfortable, safe and clean shopping environment for consumers.

At present, many international pedestrian streets have developed into the third generation, showing a series of characteristics of combining shopping consumption, labor consumption and various spiritual and cultural consumption. The pedestrian street in China has just started in recent years. Dongmen Commercial Pedestrian Street, as a large commercial street with "high starting point planning, high standard construction and high efficiency management", has the advantages of superior geographical location and traditional commercial prosperity. With the attention of the government, the care of the leaders and the support of the masses, it is necessary to be timely, occupy land and be friendly.

Renmin south business center

Renmin South Business Center is the most upscale business center in Shenzhen. There are international trade mall, duty-free shopping mall, international shopping mall, friendship city department store, Shenfang department store, Seibu department store and other large shopping malls, as well as chain stores such as China Resources Wanfang, 711 and Aokangde Hardware. Mainly engaged in high-end brand-name clothing, leather goods, gold and silver jewelry, cosmetics and other imported goods accounted for a large proportion. People's South Commercial Center has been the leading and window of Shenzhen's commercial development for many years. There are many high-rise buildings in the block, magnificent commercial facilities, elegant and comfortable shopping environment, and a collection of Chinese and foreign famous brands. It is the first choice for domestic and foreign tourists and high-income people in Shenzhen.

Huaqiangbei Commercial Street

Huaqiang North Road is 930m long from north to south and 1560m long from east to west, with a total business area of about1.45km2. Daily passenger flow: 300,000-500,000 passengers.

There are more than 600 commercial business units along the street in Huaqiang North, including more than 20 large shopping malls (2 1, with an operating area exceeding 10000 square meters); Individual taxpayer 1 10,000 or more; Annual sales of 23 billion yuan; Number of employees 1.3 million. Huaqiang North, as the first shopping street in China, obtained the license issued by the State Administration for Industry and Commerce in 2000.

Among more than 7 17 business units, there are dozens of industries such as electronics, electrical appliances, communications, watch accessories, clothing, department stores, gold ornaments, bank securities, insurance, real estate, catering and hotels. Among them, there are 48 electronic communication companies, 27 banking and securities companies, 45 clothing department stores 145 restaurants 192, 7 household appliances and 298 others. Therefore, Huaqiang North has become a multi-industry, multi-format and comprehensive functional business aggregate.

Main shopping malls:

(1) SEG electronic supporting market: it was established in 1988, with a business area of 48,000 square meters (including Bao Hua market) and more than 3,000 merchants, representing more than 100 kinds of famous electronic products at home and abroad, accounting for13 of the total turnover of electronic products in China, with an annual sales of 40%. The wholesaler vividly said, "When Shenzhen sneezes, the whole country catches a cold." In 2002 1 month 19, the company changed the Baohua Building next to SEG Square into an electronic market with a business area of 6,000 square meters. It will be integrated with SEG electronic market through overpass, with a daily passenger flow of about 50,000 people.

(2) Huaqiang Electronic World:/KLOC-0 opened in July, 1998. It is a large-scale electronic and computer professional market with a business site of 43,000 square meters, more than 2,800 shops and nearly 10,000 employees. Is the daily passenger flow around 5? 65438+ million person-times, annual sales of 2 billion, 1999? In 2000, it was rated as a provincial civilized market for two consecutive years.

(3) Metropolitan Electronic City: It was built by Shenzhen Zhonghaoyuan Investment Development Co., Ltd. with a huge investment, and officially opened in March 2003, with a business area of 65,438+08,000 square meters, all of which are engaged in electronic components and related tools, instruments and accessories.

(4) Cyber Grand Digital Plaza: opened in June 2003, with an investment of 60 million yuan and an area of 9,000 square meters. There are 256 stores with 1 250 employees. In 2002, the sales volume was1.800 million yuan, and the average daily passenger flow was about 8,000 people. Mainly engaged in communication, digital, electronic and other 56 brand-name products.

(5) Jiahe electronic supporting market: an enterprise invested and operated by Jiahe Group, with a total investment of120,000 yuan. /kloc-0 officially opened in September, 1999, with a business area of 6,509 square meters and annual sales of 80 million yuan. It is a comprehensive shopping mall integrating communication, computers, office equipment and electronic components.

(6) Communication market:/KLOC-0 opened in June, 1994, with a business area of more than 6,000 square meters, an investment of 30 million yuan, 300 merchants, annual sales of 6,543,800 yuan+0.5 million yuan, and an average daily passenger flow of nearly 50,000 people. Operating communication products and accessories, it has been rated as a provincial and municipal civilized market for many times.

(7) International electronic market: The professional electronic market was established in May 1995, with a business area of more than 5,000 square meters and more than 200 merchants, mainly engaged in electronic products, communication equipment and accessories, small household appliances, etc.

(8) Xinya Electronic Mall: It is planned to officially open at the end of May 2004, with a business area of 34,000 square meters and 838 merchants, with a total investment of 350 million yuan, specializing in electronic components. It is a "one-stop" service system integrating business, information, customs declaration, industry and commerce, taxation and logistics, which greatly meets the needs of customers at all levels in the transaction process.

(9) Pacific security communication market: opened in March 2003, with a business area of more than 6,000 square meters, mainly engaged in 100 brand-name security communication products, with a total investment of 6.8 million yuan and an average daily passenger flow of about 3,200 people.

(10) Roy Digital City: opened in September, 200 1 year, with an area of15,000m2 and 3,500 employees. In 2002, the sales volume was about 500 million yuan, and the business orientation was high-tech product sales. Put forward the business idea of 1+ 1 >: 2. It is not just a store plus an e-commerce, but the e-commerce is open to the outside world 24 hours a day, which is convenient for economic exchanges with countries all over the world.

(1 1) Duty-free jewelry: It is a subsidiary of Shenzhen Duty-free Group, established in September/999, with a business area of 1300 square meters, mainly engaged in gold and silver jewelry, brand-name watches and so on. , a collection of nearly 100 kinds of well-known jewelry products at home and abroad, more than 3000 varieties in 8 categories.

(12) Industrial Products Exhibition Center: Established in June of 1990, it is a window led by the Municipal Economic Development Bureau to display industrial products and serve enterprises in Shenzhen. The business area is 900 square meters, and there are more than 90 merchants, mainly engaged in electrical appliances, communication products and gifts. , the annual sales of 8.6 million yuan.

(13) Wanshang computer, electrical appliances, communication city and gift collection: 1 opened in June, 1997, with a total business area of more than 26,000 square meters (excluding Wanjia Department Store) and more than 500 merchants, dealing in computers, electrical appliances and communication, with sales of nearly1100 million yuan in 2002. Wanshang Friendship Department Store Co., Ltd. has a business area of 23,000 square meters, of which 17000 square meters is leased to CR Vanguard Department Store, and 6000 square meters is Wanshang Gift Collection (opened in September 2003).

(14) Baijia Supermarket: a retail enterprise under Hutchison Whampoa Group, with an operating area of 6,000 square meters, an investment of more than 50 million yuan, 200 1,1and more than 0,000 varieties1.

(15) Dabaihui Shopping Mall: Established in1September, 997, it is a comprehensive shopping mall focusing on clothing, shoes and hats, communication equipment and other products, with an area of 4,000 square meters and 250 merchants.

(16) Star Plaza Shopping Center: invested by SEG Engineering Industry Co., Ltd., with a total investment of 200 million yuan, officially opened on June 8, 2002, with a business area of 23,000 square meters. There are 0/98 merchants/kloc, with an annual sales of 40 million yuan and 0/80 brand-name products, mainly engaged in middle and high-grade clothing, jewelry, watches and other commodities. It is a large-scale comprehensive shopping mall integrating shopping, leisure and catering, and the only state-owned enterprise in Huaqiang North.

(17) Chuangjing Boutique: Established in February of 1996, with a business area of over 3,000 square meters, the company mainly deals in middle and high-end brand clothing, and has set up branches in Huizhou and Nanshan respectively.

(18) Oriental Fashion Plaza: opened on June 65438+ 10/8, 2003, with a business area of 12000 square meters, mainly engaged in gold jewelry, cosmetics, clothing and leather goods.

(19) Harman Commercial City: Established in May 1995, the business area of the mall is more than 10000 square meters. With the business orientation of "experts in human body packaging and clothing", more than 100 well-known brands of men's and women's clothing at home and abroad have been introduced. 200 1 was awarded the honorary titles of "advanced unit in quality work", "safe shop for shopping" and "advanced unit in civilized management" by Shenzhen. On February 1 2002, the company opened a new "Harman Jewelry" in Huaqiang North with a business area of 800 square meters. We also set up a branch in Nanshan.

(20) Zijingcheng Commercial Plaza:1opened in February, 1998, with a total investment of 2 million and an area of more than 7,000 square meters, with more than 100 merchants, mainly engaged in clothing, leather goods and cosmetics. With an annual sales of more than 50 million yuan, it is a medium-sized shopping mall with international brand clothing as the mainstay.

(2 1) Causeway Bay Shopping Plaza (Huaqiang North Head Office): It covers an area of more than 38,000 square meters and has a monthly turnover of 20 million yuan. Its sales feature is to adopt the American MALL, that is, shopping, leisure, catering, entertainment, etc., and put forward the slogan of "free travel" to realize "one-stop service". Causeway Bay will be divided into two brands: Causeway Bay Department Store and Causeway Bay Plaza. The former is mainly engaged in self-operated department stores, while the latter is mainly engaged in developing SHOPPING MALL as a commercial management company. By the end of 2003 1 1, nine branches (OCT, Yangjiang, Zhuhai, Dongguan, Jiangmen, Heyuan, Kaifeng, Lanzhou and Dalian) had been established, and their "cultural marketing" model successfully took root in the hearts of consumers and attracted their attention.

June 5438 +2002 10, Causeway Bay officially opened, mainly for supermarkets, clothing and restaurants, with a business area of 20,000 square meters.

"Causeway Bay Shinkansen" has a business area of about 38,000 square meters (with contents of 20,000 square meters), mainly focusing on clothing and specialty food, and started to attract investment in July 2003.

(22) Huaqiang Store of Wanjia Department Store: officially opened in June 2002, with a total business area of over 1.7 million square meters, annual sales of over 1 100 million yuan, average daily passenger flow of 1.5 million, and 500 brand-name products. Its characteristics are: one-stop shopping to meet different consumer groups and "complete varieties and guaranteed product quality".

(23) Xinda Fashion City: 1 May 1996, with an area of110,000 square meters and 438 merchants, mainly engaged in cosmetics, clothing, leather goods, beauty, children's entertainment city, etc. In September, 2002, Sun Dahao invested 65.438+0.3 billion yuan to connect two industrial plants (after Sun Dahao) and transform them into "Pearl of the Orient Hotel" (four-star), "Sun Dahao Restaurant" and "East Palace Nightclub" with a business area of 40,000 square meters. It opened in September 2002. It is reported that the new Dahao is completely in line with foreign fashion. The so-called Haubs card is the abbreviation of six English words: hotel, office, parking lot, shopping mall, exhibition and apartment. )

(24) Xinyijia Department Store Huaqiang Store: officially opened in June 2003, with an area of 12000 square meters, employees 150 people and an average daily passenger flow of 800 people. This is a large department store.

(25) Watch market:/kloc-0 opened in February, 1994, with an area of 265,438+000 square meters. There are 205 merchants in China dealing in 30 kinds of brand-name products, with a total investment of 5 million yuan and annual sales of 1 1.05 million yuan, mainly supporting wholesale watches.

(26) Woman Fragrant International City: opened in July 2003, with a business area of 3,000 square meters and a total investment of 8 million yuan. There are 64 merchants operating 69 kinds of brand-name goods, specializing in high-end cosmetics and famous clothing as the theme of professional fashion malls. At present, this shopping mall is the first and largest cosmetics franchise market in China.

(27) Huaqiang Store of Mao Ye Department Store: It opened on June 65438+ 10/2003, with a business area of over 40,000 square meters, a total investment of 500 million yuan, more than 3,000 employees, 200 kinds of brand goods 1 0, and a monthly sales of over 60 million yuan. Shopping malls mainly engage in clothing, leather goods, gold ornaments, jewelry and so on.

(28) Women's World: 1995 1 1 officially opened a women's theme shopping mall specializing in women's children's products. The total investment is 20 million yuan, the business area is more than 9000 square meters, and there are more than 600 merchants, mainly engaged in cosmetics, clothing, bedding and leather goods. The daily passenger flow is 20,000 person-times, and the holiday reaches 5? 60,000 person-times, and it has been rated as a civilized market in Guangdong Province for six consecutive years. In recent years, the women's world has developed well, with an average annual sales of 65.438+0.8 billion yuan.

(29) Women's World Boutique: opened in May 2004 1, with a total investment of1.500 million yuan and an area of1/000 square meters. It is a women's theme shopping mall mainly engaged in international brand clothing (Women's World and Women's World Boutique are both invested by Shenzhen Jinshitai Investment Development Co., Ltd.).

(30) Shundian Home Plaza: It is the first home appliance retail chain enterprise in China that has passed the examination of foreign certification bodies (SGS) and obtained ISO9002 quality system certification. The mall covers an area of10.03 million square meters, employs10.500 people, deals in 680 kinds of brand-name products, * * * six direct stores (Dongmen, Nanyou, Baoan, OCT and Guangzhou), a home appliance hospital (first-class maintenance enterprises in the city, and more than 60 special maintenance points for after-sales service of well-known electrical appliances companies at home and abroad). According to the survey, Shundian is located in the whole city. The annual sales amount was 654.38+0.5 billion yuan, and the sales amount reached 33.79 million yuan during the Spring Festival and Golden Week in early 2002 alone. In 200 1 year, it was awarded the honorary title of "Top 100 Taxpayers of Private Enterprises in China" and the title of "Top 100 Enterprises in Shenzhen Industry and Commerce" in June 2003. "Buy home appliances to Shundian" has become the first choice for Shenzhen citizens.

(3 1) Gome Huaqiang Store: officially opened in June 2002, with a business area of 2,624 square meters. The total investment is more than 6.5438+million yuan, the total sales in 2002 is 50.97 million yuan, and the average daily passenger flow is about 6.5438+0.2 million. Is a large chain retail enterprise specializing in household appliances, with branches all over the country. Shopping malls are large in scale, with high sales and low prices.

(32) Children's World: It was established in1July, 1999 with a business area of 6,000 square meters. The merchant 1 16 mainly deals in children's products. It is the largest children's theme shopping mall in Huaqiang North. In 2003, it was rated as: Shenzhen consumers trusted merchants, and also opened a branch in Nanshan.

(33) Jinma Fashion City: Formerly known as "Lovers' World", it officially opened in May of 200 1 year, with a total business area of 13000 square meters, an investment of180,000 yuan and an annual sales of 4 million yuan. Is a comprehensive shopping mall with middle and low-grade goods as the main business, mainly engaged in clothing, leather goods, cosmetics, gold jewelry and so on.

(34) Fumin Clothing Market: It was opened in February 2002, with a business area of 5,000 square meters and an investment of150,000 yuan. It changed its name from the original "Men's World" to Fumin Clothing Market, which is a large-scale professional market focusing on wholesale and retail business (Children's World, Jinma Fashion City and Fumin Clothing Market are all invested by Shenzhen Cheng Jinbao Investment Co., Ltd.).

(35) Mingxiang Restaurant:/KLOC-0 opened in 1992, with a business area of more than 6,000 square meters, a total investment of more than 30 million yuan, a turnover of 50 million yuan in 2002 and an average daily passenger flow of 5,000 people. Is a seafood-based Chinese restaurant, which won the first place in Shenzhen in 2002.

(36) Bashufeng: A catering management company was established in 2000, and Bashufeng Futian Store was opened on June 27, 2000, followed by Nanshan Bashufeng and Luohu Bashufeng in February 2000 and June 2002 respectively. Futian Store has a business area of1.200m2, mainly dealing with Sichuan cuisine.