What are the characteristics of commercial WiFi advertisements?

Compared with other media forms with location attributes, such as building LCD and bus stop advertising, WiFi coverage is more comprehensive. According to the statistics of WiFi circle, WiFi currently covers places of consumption such as eating, drinking, traveling, living and health. And lock the audience's life fragments in all directions anytime and anywhere.

2. Strong compulsion

As the only way to access the Internet, the only way for smartphone users to access the Internet under WiFi coverage; Watch brand display, answer questions online, and strengthen user memory through interactive self-help.

Mainly reflected in several entrances, login interface, authentication interface and post-authentication interface.

Users will be in a more boring time and space than advertisements, and watching advertisements will become the best choice, as will WiFi advertisements.

3. Low CPM and high conversion rate

In the traditional form of Internet advertising, the price range of CPM varies greatly. Importantly, the conversion rate of both PC advertisements and APP advertisements is low, ranging from one thousandth to five thousandths.

WiFi is completely different, and nearly 100% of the target audience is active consumer groups with smart phones; Accurately subdivided business circle crowd coverage creates a high conversion rate and reduces the cost of the target audience.

4. Flexible delivery

The delivery mode is independent and flexible, and the optimal promotion scheme can be customized according to the demand at fixed time, fixed point and fixed file. You can choose localized and diversified delivery strategies, and you can adopt CPM, CPT, CPC and other modes.

5. Detailed data

Real-time data, precise refinement, intuitive icons, and speaking with data help you make the most correct decision.

6, can monitor

After the launch, advertisers can monitor on the spot, which is convincing.

7. Interactive

In addition to simple banner placement, you can also enhance your activity through games, voting and interaction. And then the conversion rate can be improved.

8. Diversification of forms

Due to the advantages of WiFi in scene link, relying on its offline particularity and traffic-free experience.

Advertising forms can be banner, WeChat powder, video, or even high-quality content embedded advertisements. Among them, we are optimistic about the future of WiFi video advertising.

Although the video Internet advertising revenue only accounts for 4.7% of the total Internet advertising revenue in 20 14 years, due to the increasing use of tablet computers and the growth of video services based on Internet protocols, video Internet advertising has been considered as the most potential resource growth point for publishers and broadcasters in the future.

With the compound annual growth rate of 19.5%, it will increase from $6.32 billion in 20 14 to $0.53 billion in 20 19, and the growth rate of online video advertising will exceed all branches of wired Internet advertising revenue.

9. Accurate labels and complete portraits

Based on the user's location attributes, multiple tags from 10 to 1000 can be delivered to users more accurately. At the same time, once the data of a single scene is connected with the data tag of a larger sample, the whole user portrait will be more complete.

10, scene trigger

For many localized O2O services, the scene is the key to realize the "last 100 meters" of users. For example, wireless coverage in cities, car insurance with prizes in high-speed railway station, hotel promotion in subway stations, and promotion of local specialties in scenic spots.