What exactly does graphic design do?

Graphic design, in layman’s terms, is visual communication design. It is created in a variety of ways and uses symbols, pictures and text to convey ideas and messages. Graphic design is widely used in people's work and life. Publications, print advertisements, logos, logos, product packaging, product design, artworks, web design, etc. all belong to graphic design.

These are relatively large categories, and there are many detailed categories under each category, covering a lot of content. Below are some detailed explanations of some of the more popular graphic designs.

1. Graphic advertising design.

Advertising is ubiquitous in today's society, and print advertising plays an important role in it, involving all aspects of work and life. Advertisements, leaflets, billboards, posters, product packaging ads, posters, advertising shirts, work clothes, etc. published in publications all belong to the category of graphic advertising design.

2. Product design.

The application of graphic design in product design is mainly reflected in the design of product appearance, mainly referring to the creativity and combination of shape, pattern, and color. Daily necessities, home appliances, furniture, decorations, luxury goods, office supplies, etc. in people's life and work are all related to graphic design, such as clothing, handbags, luggage, watches, cars, toys, mobile phones, computers, desks Etc.;

3. Logo design.

The logo is the core part of the brand image. A good brand logo can be remembered at a glance and play a good role in identification. Logo design is not only used in products, but also widely used in the image recognition of enterprises, social institutions, and government agencies. It can be as large as the national emblem and flag of a country, as small as the logo of a product, or even as a personal image representative. design to achieve.

4. Web design.

The modern Internet is changing with each passing day, and various website platforms are emerging one after another. Web design is particularly important. If a good website wants to get more attention, in addition to its own hard conditions, visual design is crucial. Different types of websites require special designs, and the layout and use of colors must be perfect in order to better attract the audience.

As can be seen from the above introduction, graphic design has different work contents in different fields and different companies, and cannot be generalized.