Chen Wu’s Nightclub King looks at the nightclub

Chen Wu has always been paying attention to the nightclubs in Las Vegas, the entertainment capital of the world. There, he saw the world's most daring ideas, the most fashionable elements, the most luxurious decorations, and the happiest smiles on people's faces. In Europe and the United States, new trends, new technologies, and new materials are often born in nightclubs. Nightclubs influence cultural and fashion trends and the quality of people's nightlife.

In Chen Wu’s eyes, nightclub consumer groups are the most particular group of people in the city who value the quality of life. They hope to feel a completely different life experience in the nightclub than during the day. This experience can be dreamy, romantic, and interesting. The nightclub's lighting, music, space styling, and even soft services such as drink provision and program arrangement are all indispensable factors in building this dream space. What the nightclub designer has to do is to cleverly connect these factors to create a space that can satisfy the sensory needs of consumers. The dreamy design of the nightclub determines its high tolerance for new materials and new ideas. This fascinates Chen Wu, who likes to play with innovative designs. In 2006, after returning to China, he established a design office in Shenzhen specializing in leisure and entertainment space design.

The days of DISCO, retro bars, and studio-style bars are long gone. People are no longer satisfied with pure sensory stimulation. They also enjoy the spiritual energy that nightclubs can give them. Maybe it’s a sense of group identity, maybe it’s a sense of belonging to a culture. In 2010, Chinese nightclubs, led by SOHO bar, began to develop in the direction of affinity and cultural connotation. As a designer, Chen Wu feels that he also shoulders an unshirkable social responsibility. He believes that in order for nightclubs in China to survive and develop at this stage, they must establish a brand culture and seamlessly connect with the fashion field, which exactly requires the support of the design team.

In the past few years, Chen Wu has designed hundreds of nightclubs for top domestic and foreign nightclub chain brands such as True Color Bar, Phoebe International, LIV, SOJU, CICI, etc. For this reason, he has been praised by the media and peers as "the king of nightclubs". king". Chen Wu's life and nightclub design have long been inseparable. Every time he visits a city, he will stay in the most comfortable local hotels, eat the most exquisite food, visit the most prosperous shopping malls, and visit the most fashionable nightclubs. In order to quickly understand the local cultural orientation, aesthetic standards and consumption habits. He is also involved in nightclub investment, looking at design from the dual perspectives of owners and designers, so as to find a balance between market demand and design appeal. These habits enable him to always stay on top of the latest trends in nightclub design.