How does the hotel transform?

Eight central regulations restrict the consumption of public funds by the government and state-owned enterprises, which has impacted the income structure of hotels. According to the data provided by several major international hotel groups, the consumption of catering has dropped by about 30% in recent months. At first, in the income structure of five-star hotels, catering income was equivalent to room income, and sometimes even exceeded room income, accounting for half of the total hotel income. How should the hotel industry eliminate the bad influence? And expand new sources of income? Hotels and experts from all over the world have prescribed their own prescriptions.

China tourism academy people believe that it is an inevitable choice to reduce the price of hotel room products. He pointed out that in the past, hotel pricing was based on full cost pricing, but now the situation is not good. In order to increase passenger flow and improve room occupancy rate, it is necessary to make a moderate profit on variable costs. We should properly develop some mass tourism products, such as hotel catering, fitness, laundry, etc., which can be shared with local residents, develop take-away food, or provide fitness cards and laundry services for non-resident guests, and make full use of hotel facilities to increase income.

At the same time, some products with high energy consumption and low demand, such as swimming pools or cafes, are closed, especially in the central and western regions, where demand is not great, and hotels should adjust their product structure.

Some hotels have begun to actively change their thinking and open up new customers. Shangri-La Hotel Yangzhou revealed that since the beginning of the year, the hotel has designed a variety of free travel products, including accommodation, catering and even SPA services, to attract residents of Yangzhou local or surrounding cities to spend weekends or holidays at very favorable prices.

He Jianmin, a professor and doctoral supervisor in the Department of Tourism Management at Shanghai University of Finance and Economics, believes that no popularity means no existence. Some hotels closed down because of their low popularity. Hotels need excellent information management. For example, Marriott will send "the weather forecast for the next ten days, the tourism activities near the hotel, and the 30 most attractive tourist attractions in the city where the hotel is located" to the booked customers, making them want to stay for a few more days.