Can someone elaborate on the elevator frame advertisement? (urgent)

Elevator print media has been developed in major cities all over the country. At present, the advertising service represented by traditional media is in a period of industrialization integration and fierce competition. Elevator advertisements in crowded shopping malls and high-consumption luxury residential areas have brought great commercial benefits to major businesses with advanced advertising awareness. Elevator print advertisement has appeared in every corner of Spring City with its unique charm, and now it has become a new mainstream media for businesses to compete for.

With the functions of newspapers, television and other important mainstream media being dispersed and weakened, the competitive advantage of traditional media is gradually lost, and the development trend of coexistence of traditional media and emerging media has been formed.

Five advantages

correlation

The coverage groups of elevator print media are basically middle-and high-income people in cities. Elevator print media has high cultural level, great social influence and strong consumption ability, and is the mainstream leading consumption.

exclusiveness

Elevator print advertising has a wide coverage, zero distance of target audience and strong visual impact; The effective arrival rate of 100%, without any advertising interference, can effectively seize the terminal market, and truly make effective use of the invested funds 100%, without any waste of advertising resources.

supplement

Elevator print media advertising is an organic combination of dynamic audience and static advertising content, which makes up for the shortcomings of existing main streaming media TV and newspapers and maximizes the all-round information dissemination effect of advertising in point, line, plane, picture and text.

high frequency

Elevator audiences have to contact elevators several times a day, and at the same time contact with media advertisements, and the frequency of repeated reading is very high. It can help enterprises to fight positional warfare, promote sales in production, quickly enhance brand awareness in cities, and increase sales exponentially.

coerciveness

In commercial and residential buildings, people take the elevator four times a day on average. Besides, there are a certain number of passengers. Because of the narrow space when taking the elevator, advertising is the only consumption stimulus, and its reading is mandatory.

Public analysis

1 elevator print advertisements cover a fixed high-income audience every day compared with other outdoor media in terms of arrival rate, and there are high-income families in the place where elevator print advertisements are located, who are the mainstream investment consumers in society.

2. Among the advertising groups of elevator print advertisements, 82.5% are business groups with senior positions such as managing director, general manager and director who hold leading positions in foreign companies and offices; 10. 1% is a government organization with experts and scholars or senior government officials and state-owned enterprises and institutions as its leading positions.

Among the above advertising groups, nearly 70% users work in high-end office buildings, and their lifestyle is generally from their apartment to the office building every morning, and they come home very late after work at night.

After most people enter the elevator, their eyes will be attracted by simple, bright and impactful pictures. Impact screen design and color matching will bring more reading frequency and attention to users.

About 90% of the audience like eye-catching, beautiful and concise advertising pictures at once.

Check by plural characters

1 elevator print media has a large number of readers. According to the calculation that each person reads twice a day and each reading time is 2 seconds, the total reading time generated by elevator print media advertisements is 18000 minutes, totaling 300 hours.

98% readers' comments on elevator media advertisements are positive and interesting.

In the first two weeks of the advertisement, more than 98% readers have paid attention to and read the elevator print advertisement, of which 87.4% readers said that they would take the initiative to read as long as they took the elevator.

Almost all readers said that they would take the initiative to read elevator advertisements carefully at least twice during the four-week advertising period.

93.7% of the readers said that they would spend at least 4 seconds reading the advertisements published by the elevator print media every day.

According to the survey within one week after the advertisement was released, 84% of the readers can quickly tell the pictures or contents of the published print media advertisements in the elevator without reminding, and 96% of the readers can tell or recall the pictures and contents of the print advertisements in the elevator with a slight reminder.