3 model essays on public relations planning.

the public-private relationship strategy refers to a series of promotional activities carried out by enterprises in a non-paid way in order to gain public trust and deepen customers' impression, which is referred to as "public relations" strategy. This article is a model essay on the planning of public-private relations, which I compiled. Please refer to it.

model essay on the planning of public relations 1

I public relations background

Zhangjiajie is a prefecture-level city in Hunan Province, China Province, formerly known as Dayong City, located in the northwest of Hunan Province, in the middle and upper reaches of Lishui River, belonging to the hinterland of Wuling Mountain, and one of the most important tourist cities in China. However, behind its beauty, it has spread in the near future, and it is known as "the wonder of the world" and "the wonder of Zhangjiajie people". Zhangjiajie is rich in mountains, unique in nature, but less in cultural enjoyment. The tourist attractions "Shili Gallery" and "Phnom Penh Creek" are not worthy of the name. They are called Shili Jungle and "Phnom Penh Creek" as "rocks" and streams, many of which are derogatory, which damages the overall image of Zhangjiajie.

ii. Public relations investigation and analysis

1. Problems

Although this kind of spread is not spread by the official media, it has become more and more popular among people, which makes people feel that spending money on sightseeing in these scenic spots has not got its due value. Both "Shili Gallery" and "Phnom Penh Creek" are natural landscapes in Zhangjiajie, and they are also very ornamental, but compared with other scenic spots,

second, environmental analysis

Zhangjiajie scenic spot has a high reputation at home and abroad, with beautiful environment and beautiful scenery. When rumors are circulating, we should take measures quickly, put forward feasible plans and organize expert discussions. Zhangjiajie scenic spot has the ability to resolve this crisis.

Third, opportunity analysis

Through this matter, we can also better publicize Zhangjiajie scenic spot and let more consumers know Zhangjiajie again.

iii public relations project planning

1. Clarify the facts, eliminate concerns and reshape the image of the scenic spot

2. Take the crisis as an opportunity to expand the publicity of Zhangjiajie scenic spot and improve its popularity and influence again

2. Public relations theme

Natural oxygen bar

3. Target public

Consumers and media

4. Public relations project

3. Conduct WeChat interaction; Set a grand prize for everyone to participate

4. Invite some elderly people to take a holiday for free, and check their physical condition before and after

5. Further improve the scenic environment and improve the consumption quality of consumers.

V. Public relations strategy

1. Solve the rumored public relations crisis as an opportunity to promote yourself;

2. Closely follow the information, set up a press release committee, and broaden the information release channels;

3. Set up a publicity committee and supervise the series of public relations projects planned by this company

4. Make full use of mass media to expand the influence of the company, Show the good image of the company to the public

VI. Public relations implementation

1. Detection of the environment in Zhangjiajie

(1) Time

(2) Place

(3) Personnel

(4) Process

2. Holding a press conference

(1) Time

. Process

3. Invite the elderly to have a holiday

(1) Time

(2) Place

(3) Personnel

(4) Process

VII. Media selection

1. Newspaper media: People's Daily Xinhua Times

2. Online media: Sina.com Tencent.com. Evaluation and expectation of public relations plan

1. Evaluation of public relations plan

This plan closely combines the processing time, so that the situation is not developing, and the image of Zhangjiajie in people's minds can be quickly improved, so that Zhangjiajie will also be improved in itself and consumers will be more comfortable to play.

2. Expectation of public relations activities

1. After the implementation of this scheme, people's doubts can be quickly resolved, and Zhangjiajie can be better publicized and its popularity increased.

2. After the implementation of this scheme, it can gain more consumers' trust, make more people full of yearning for Zhangjiajie, and never increase the income of Zhangjiajie scenic spot.

III. Summary of Public Relations Planning

Dealing with public relations is an important moment to test a scenic spot. The scenic spot must bear the responsibility for consumption. When the scenic spot encounters various problems, it should actively carry out effective solutions to public relations, which has also become an effective weapon for them. Not only make the scenic spot turn from danger to safety, but also make the scenic spot gain more reputation and support. The best public relations decision has always been closely related to the spirit of being serious and responsible to consumers.

Model essay on the planning of public * * * relationship 2

1. Activity background Xiyue Hotel is a brand-new comfortable high-end hotel brand launched by Huazhu Hotel Group, and it is going to open its first branch in Wuhan. Located in the core areas of China's first-and second-tier cities, Xiyue Hotel is located in prosperous areas such as famous business districts and large-scale urban complexes. It is characterized by brand-new design concepts, five-star rooms and services, providing guests with "all-executive building courtesy", "Xiyue +1" special services and "relaxed technology" product experience, and creating a new way of hotel life for high-end white-collar workers. Wuhan Xiyue Hotel is another five-star hotel in Wuhan Optics Valley. For a super-large city like Wuhan, Huazhu Group takes a fancy to Wuhan's superior conditions as the capital of Hubei Province, a sub-provincial city, a national regional central city (Central China), a central city in central China, the largest inland integrated transportation hub of land, water and air, and a Yangtze River shipping and logistics center. Once it is successfully opened in a megacity like Wuhan, it will be easier to enter other large cities. As the latest series of Huazhu Group, Xiyue series is not well-known, and there are already five-star hotels in Wuhan Optics Valley, such as Ramada Optics Valley Hotel, Wuhan Newbinkai Luguang International Hotel, Wuhan Optics Valley Golden Shield Hotel and Puyu Hotel. However, Huazhu Group will definitely gain a foothold in Wuhan through this opening ceremony with its management experience in Hanting, Seasons and other low-and medium-level chain hotels.

Second, the theme of the event

1. Jubilee? Happy to stay and happy to leave

2. The warmth of home? Xiyue Hotel

3. You and I will build a beautiful home together

4. Low-carbon travel? Subway

III. Activity Objectives

Through this activity, Wuhan can get to know Xiyue Hotel and have a new understanding of five-star hotels.

IV. Activity plan

1. Publicity on the subway in the early stage

Location: Wuhan Metro Line 2

Setting form: set a train as a special train for Xi Yue. If advertisements are not allowed on Metro Line 2 and Wuhan Optics Valley Station

Quantity: only one train

Size: inside and outside of the carriage

Design requirements: warmth of home

Time requirements: one month before opening

Purpose: to attract media attention, Attract the attention of young people and business people

2. Planning scheme of opening business * * * relationship activities

Theme: Xiyue Hotel invites you to try your stay

Event time: opening day

Event location: Xiyue special train of Metro Line 2

Event overview: 1 passengers on Xiyue special train of Metro Line 2 can get a free trial experience the day before opening < Matters needing attention:

(1) Advertising for the event

Time: one week before opening

Media: Chutian Metropolis Daily, Wuhan Evening News, official website of Wuhan Metro, Hubei Satellite TV

Layout: one newspaper, online home page, TV for not less than 3 seconds

(2) Content of the copy

Title: Xiyue Hotel will be grandly opened on XX, XX, XX. To celebrate the opening of Xiyue Hotel, the activity of "Xiyue Hotel invites you to try your stay" is now specially launched. One day before the opening, 1 passengers on the Xiyue special train of Metro Line 2 can get a free trial experience.

quota limit: 1 people

venue: xiyue special train on Wuhan metro line 2

activity mode: every 1 passengers who are lucky enough to take the xiyue special train on metro line 2 one day before opening will get a free trial living experience. If the number of passengers exceeds 1, they will be randomly selected according to the surveillance video on the subway.

(3) Details of the event

Event time: On the opening day, the camera screenshots of the winning passengers on the Xiyue special train will be released at the opening ceremony, namely, Joy Hotel official website and Wuhan Metro official website.

notice of activities: passengers should call the hotline of xiyue hotel to register within two days after learning that they have won the prize. If it exceeds two days, it will be regarded as giving up the trial stay. After registration, lucky passengers can arrange their own check-in, but they must call the hotel in advance to make a check-in reservation. The hotel has the right to ask lucky passengers to change the trial stay time according to the hotel's check-in situation on that day.

please note in the advertisement that this activity is hosted by Xiyue Hotel and assisted by Huazhu Group, and all the interpretation rights of this activity belong to Xiyue Hotel.

(4) On the opening day,

take photos as a souvenir: representatives of lucky passengers and senior officials of Xiyue Hotel take photos as a souvenir (if the photos need to be used in a certain range, an agreement on the use of portrait rights should be signed with them), and "Taste Kitchen invites you to prepare dishes" will be held, and the ceremony for the selection and awarding of catering staff will be held: 1 catering staff will be selected from the adult guests who come to attend the opening ceremony that day, and letters of appointment will be issued to invite them to serve important guests when they check in.

(5) Soft Articles

In order to cooperate with this opening activity, soft articles are published in the travel pages of Chutian Metropolis Daily and other media as far as possible, and the purpose of promoting the hotel is achieved by introducing the holy places of Wuhan tourism.

3. A series of public relations activities after the opening

(1) Theme: Xiyue Hotel invites you to prepare dishes

Event date: when important guests check in

Event location: Xiyue Hotel

Event overview: One of the 1 caterers is randomly selected and invited to the Happy Kitchen of Xiyue Hotel to prepare dishes for important guests, including breakfast, afternoon tea and so on. And you can get the opportunity to meet important guests.

Selection of catering staff:

Selection method: 1 catering staff will be drawn by lot at the opening ceremony.

Reward: each person will be given a chance to try to stay in 5 yuan, and pay in red envelopes after the completion of the catering, thanking them for their contribution to the hotel.

Important guests who need to be served with the dishes: decided by Xiyue Hotel.

Publicity afterwards: After the completion of the catering. Thank you for your support and concern for this event, and invite Wuhan citizens to choose to stay at Xiyue Hotel.

(2) Theme: Xiyue Hotel invites you to choose quilts

Activity start date: the day after opening

Activity mode: guests are required to evaluate hotel rooms within 3 days before opening, and those who are dissatisfied with quilts will have the opportunity to choose quilts for Xiyue Hotel.

Venue: IKEA and other large shopping malls

Activity details: Marketing Department will accompany the guests to choose quilts, and accompany the guests to change the quilts in a room, and keep a record of the guests' stay experience. If the satisfaction is obviously improved, we will consider replacing all the hotel quilts.

notarization of activities: the survey results of the guests who stayed in the hotel in the first 3 days and the experience of staying after the quilt was changed are notarized, and the notarized results are published in a prominent position in the lobby.

campaign promotion: If you are not satisfied with the hotel room quilt, it doesn't matter. Xiyue Hotel invites you to choose. Give a beautiful gift to the guests who participated in the check-in survey, and give greeting cards to the addresses on their ID cards on important festivals such as Spring Festival and Mid-Autumn Festival, thank them for choosing Xiyue Hotel, and welcome them to choose Xiyue Hotel and other hotels of Huazhu Group next time.

publicity location: Yi Labao is hung in the lobby of the hotel for publicity, and the brand and price of the replaced quilt can be posted in official website for publicity, so as to reflect the consistent pursuit of quality by Xiyue Hotel as a five-star hotel.

(3) Theme: Evaluation of Hotel Free Project Experience

Activity Start Date: After Opening

Evaluation Method:

1. Fill in a Free Project Evaluation when you leave the hotel. Evaluate the free breakfast, free afternoon refreshments, free healthy snacks, free mini-bar drinks in the room, free ironing of 2 shirts, free shoeshine service, free wireless comprehensive coverage, etc. provided by the hotel at present, and put forward some new free services

2. Every guest who fills in the evaluation form can get a 5% discount on staying

Activity promotion: hotel lobby

4. Budget

(1. Through the early subway publicity, the public has a preliminary understanding of Xiyue Hotel

(2) through the opening of public relations, it gives the public a

(3) through the "side dishes" activities, it leaves the public with a healthy and reasonable impression of breakfast, afternoon tea and midnight snack

(4) through the "quilt picking" activities, it leaves the public with Xiyue Hotel. Impression of hotel guests' staying experience

(5) Through the evaluation of hotel free project experience, the public has an understanding of the free services provided by the hotel, and leaves the public with the impression that Xiyue Hotel has always pursued quality and hotel guests' staying experience.

model essay 3 on public * * * relationship planning

Theme: In order to enrich students' amateur cultural life, at the same time, to enhance students' awareness of environmental protection, build a harmonious * *, and contribute to the creation of a national health city, a large-scale publicity campaign with the theme of "Love my home, and * * health depends on everyone" will be held during the May Day holiday.

Activity background: In the rapid development of society, Especially in our country, while pursuing high-speed economic development, some areas often sacrifice the environment, and people's lack of environmental awareness will inevitably lead to the damage of national image, which will hinder the speed of economic and social development in the long run. In recent years, the country has realized sustainable development.