Traditional Culture Encyclopedia - Hotel franchise - How is the tobacco and liquor supermarket profitable? (Do tobacco hotels make money or supermarkets make money? )
How is the tobacco and liquor supermarket profitable? (Do tobacco hotels make money or supermarkets make money? )
First of all, we should know that tobacco, wine and tea shops have almost no customers, because they hardly rely on retail. Few people want to drink a bottle of wine and go to the store to buy it. The essence of cigarettes and alcohol is to be used for more gifts and banquets. For example, wedding banquets, nowadays people are very rich. When they get married, they will set dozens of tables for their guests. How can there be no alcohol and tobacco on the dining table, and the grade of alcohol and tobacco should not be too low? More and more people get married every year, so hotels always receive a large number of wedding orders.
Generally speaking, tobacco hotels will have their own fixed enterprises and customers. Buying benefits during holidays is a big bill. This group buying mode is basically the main fund to support the operation of the store. Of course, such a big customer doesn't just stroll around the store and use a phone. The owners of tobacco and liquor stores all know where to send things. There is also holiday consumption. Every Spring Festival, Mid-Autumn Festival and other festivals, the sales of tobacco, alcohol and tea can reach more than 60% of the whole year. Many people will send good wine and cigarettes to leaders, friends and elders through festivals.
Moreover, the profit margin of tobacco and alcohol products is very large. For example, a pack of cigarettes sold in 25 yuan costs about 10 yuan. There are so many smokers in China, and there is a huge market space. Many customers have the habit of buying again and again. Selling more than a dozen packs of cigarettes a day is enough to pay rent and electricity.
Secondly, opening a cigarette hotel is not a simple matter. I believe many people also have various problems. Undeniably, tobacco and liquor stores have developed rapidly in China. It seems to be everywhere in recent years, which has also brought great competitive pressure to this industry. It is more obvious to focus on small smoke hotels. After all, everyone wants to make a profit in this industry. The location of tobacco and liquor stores is particularly important. It's best to be close to the intersection of the community, with a large flow of people. By the way, selling drinks and snacks can also maintain daily expenses.
If not, please advise!
Holding the tobacco quasi-sale certificate issued by the Tobacco Bureau, the retail profit of tobacco delivery by the Tobacco Bureau is about 20%-30%, and the profit of receiving goods at the tobacco wholesale point is 10%-20%. The profit of wine is relatively high, and the gross profit of small bottles of Langjiu is about 40%. It's easy to sell famous wine. Old drunkards like to drink Laobaigan and Gu Feng, and those who have money drink old brands such as Wuliangchun, LU ZHOU LAO JIAO CO.,LTD, Shede and Jiannanchun, and gifts are LU ZHOU LAO JIAO CO.,LTD, Luzhou Alcohol, Jiannanchun, Wuliangye and Maotai. Young people like Gulangyu, Tsinghua Lang, Jiang,, and so on. The gross profit of these wines is around 30%-40%. The profit is still ok. I just want to measure it. Option 1:
Cooperate with the reception desk of state-owned enterprises, they will receive important guests and consume tobacco, alcohol and tea every day; Option 2:
Government trade associations, old associations, etc. Dinner at the end of each year. Especially the old association, a branch of tens of thousands of people, sits at 1000-2000 tables in batches. Option 3:
Cooperate with the marriage association to promote wedding alcohol and tobacco and share it with them. In this way, the more profit points, the greater the total.
Supermarket profits depend on the price difference, and the purchase is cheap and expensive!
Buy in large quantities to lower the price, and sell at the market price to earn the difference!
The most important thing is traffic! Fast commodity turnover is the key to making money!
First of all, the channel to get the goods must be cheap enough and must be genuine. Generally, it is more profitable to sell it to the gift giver. As long as your packaging is atmospheric enough, many people don't care about the price. If you smoke, you should keep your old customers. Nowadays, there are very few smokers after 90 s and 00 s, and wine is generally sold at three times the cost price.
As long as cigarettes operate normally, the most important thing is wine. It is necessary to establish a correct brand awareness and correct positioning. It should be mainly wine for wedding banquets and wine for guests and gifts. Join hands with manufacturers to make the market bigger.
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