What is the target group of Indigo Hotel? (20 points

Fashion traveler. This is because the brand positioning of Indigo Hotel is a high-end fashion hotel, which pays attention to design sense and personalized service, and pursues unique experience and fashionable lifestyle. The room decoration style of Indigo Hotel is fashionable and avant-garde, and the service attitude is cordial and intimate, which meets the tastes and needs of fashion travelers. Fashion travelers are usually young, tasteful, pay attention to individuality, pursue novelty, and like to try different cultures and lifestyles. The services and products of Indigo Hotel are tailor-made for these people.