Hotel marketing management scheme

1. Grasp the basic information of hotel rooms, such as room type, decoration, etc., understand the advantages and disadvantages of rooms, and carry out systematic renovation or decoration to attract guests. For example: modern decoration style, necessary furniture (fashionable and distinctive), it is best to have different styles of rooms to attract guests; Fast internet access, preferably wireless network and other facilities.

The most important thing is to make a good market positioning standard: whether to mainly market rooms to business guests on business trips, or to travel agency guests, or to couples and families, or to government agencies and celebrities, or to the rich or athletes ..... The rooms built and renovated should be decorated according to different market subjects. The key is to understand the existing guest room infrastructure, improve it or make major adjustments and self-positioning.

2. To create a brand effect, we must have our own brand concept. Motel, 7 Days and other brand hotel chains have begun to take shape in China. For example, brand culture, to create their own characteristics of the hotel brand.

3. What kind of price to use to market special room service activities and room sales depends on many factors, such as off-season, price comparison of neighboring competitive hotels and so on.

4. Advertising public relations activities: promote the housing to the market through TV, newspapers, magazines, internet, posters and other forms.

At the same time, it also includes the Qi Xin cooperation of the room service sales staff in the hotel.

5. Strengthen the "service" training for employees, so that in-house guests can feel intimate.

6. Various marketing tricks (involving employees, giving effective rewards): customers can choose to send fruit platters or gifts for their birthday; Make several special promotions for rooms with low room rate; The price of long private rooms can be rented at low prices and so on.

The key is: from the customer's point of view, just like selling goods, we should know our own goods and meet the needs of customers. For example, TV, from black-and-white screen to color screen, and now to LCD screen, all think about improving products from the customer's point of view, so as to win back customers and win back themselves.