Traditional Culture Encyclopedia - Hotel franchise - The difference between s and x in atour hotel

The difference between s and x in atour hotel

The main difference between Atour Hotel S and X lies in brand positioning and service mode.

Atour Hotel S is a high-end business hotel brand under the Atour Group, and S stands for specia, which has a unique artistic taste and focuses on serving people who pursue quality of life. Atour Hotel X is a non-standard brand of quality under the Atour Group. While continuing Atour's excellent service, it also provides diversified and more distinctive accommodation options. Moreover, the service modes of Atour Hotel S and X are different. Atour Hotel provides personalized and family-friendly services, making customers feel at home. Atour X Hotel, on the other hand, pays attention to providing diversified and distinctive services for its guests, including art exhibitions, catering, leisure and entertainment.