The Global Expansion of Hilton Hotel

According to the agreement between enterprises, the "Hilton" brand is jointly used by Hilton International and Hilton Hotels Group.

Hilton International, headquartered in Britain, has the right to use the Hilton brand name in the world except the United States. It owns brands such as Hilton, Scandic and Conrad, and operates 403 hotels, of which 26 1 is named Hilton, and the other 142 is Scandic brand, aiming at the mid-range market.

In 2005, Hilton International plans to seize the opportunity of good economic development and vigorous development of leisure industry in Central and Eastern Europe, and vigorously expand its hotel chain network in Central and Eastern Europe. At present, Hilton International is negotiating with Russia to open Conrad Hotel, the first top Hilton hotel in Moscow. Signed an agreement with Ukrainian authorities to open Hilton Hotel in Kiev; Hilton Hotel in Warsaw, Poland is about to open; An agreement was also signed to operate the Hilton Hotel in Bratislava, Slovakia. Hilton International also hopes to expand the number of its three-star budget hotel Scandike Hotel in Central and Eastern Europe through franchising. At present, such budget hotels are mainly concentrated in northern Europe and Baltic countries. Hilton Shanghai opened on 1988, which marked the beginning of Hilton Group's entry into the China market. In the 1990s, Hilton's market expansion in China obviously lagged behind other international hotel groups because the development strategy of the group was mainly in North America and Europe. In the new century, with the growing hotel market in China and the acquisition of British Hilton International by Hilton Hotels Corporation of the United States, the strategic focus of the Group's development began to shift to the Asian market, especially the China market, and Hilton accelerated its expansion in the China market.

On March 23rd, 2005, Hilton International Hotel Group revealed that Conrad, the top ultra-luxury hotel brand with only 65,438+07 hotels in the world, will enter the Chinese mainland market, and the first hotel is expected to settle in Shanghai New World. On April 23, 2005, the Hilton Suqian Oriental Hotel started construction and was put into use in the first half of 2007. It is the first five-star hotel in northern Jiangsu and even the entire Huaihai Economic Zone. On June 7th, Hilton International Hotel Group (HI) and China Housing Group signed an agreement in Beijing, announcing that Conrad Hotel has settled in Beijing. Scandic, a budget hotel brand owned by the group, also signed a contract and plans to open before the 2008 Beijing Olympic Games. Beijing will become the first city in the world with all three Hilton international brands, including Conrad, luxury hotel Hilton and mid-range budget hotel Scandyke. From June 5, 2008 to February 2005, the first Hilton Global Resort was built in Hainan Island. In 2005, a Chinese website will be established. On New Year's Day, 2006, Hilton Shanghai Jinmao opened. In 2006, two more Hilton hotels opened in Xiamen and Sanya, among which Sanya Hilton is the first Hilton Resort Hotel in China. At present, Hilton is planning to introduce the brand of "Hilton Garden Hotel" into China.