Who is the owner of Hai Yin Square?

Jianming Shao, male, Han nationality, born in 1963, master of business administration, founder of Guangzhou Hai Yin Industrial Group Co., Ltd., currently chairman and president of Guangzhou Hai Yin Industrial Group Co., Ltd., whose main social positions are: deputy of Guangdong Provincial People's Congress, member of the Standing Committee of Guangzhou Municipal Political Consultative Conference, vice chairman of Guangzhou Dongshan District Political Consultative Conference, vice chairman of Guangdong Private Industry and Commerce Federation, vice chairman of Guangdong Football Association, president of Guangzhou Dongshan District Private Enterprise Chamber of Commerce, and honorary reputation of Guangzhou Dongshan District Charity Association. However, unlike the general private entrepreneurs in Guangdong, Jianming Shao has an unusual feature, which is full of bookishness. Among the private entrepreneurs in Guangdong, he went to college to study for an MBA earlier, and he can also use systematic theory to explain his real business war. This made him gradually become the leader of Guangdong academic businessmen.

Only by doing small things can we do great things.

"In the Guangdong business circle, we are an alternative." For this, Jianming Shao doesn't care. When talking about the experience of becoming attached to business, Shao Jianming said that it was because of interest. As a foreign trade port, Guangzhou has a history of more than 2,000 years. /kloc-In the 7th century, the 13th Guangzhou Line became the window of China's foreign trade. It is under the influence of this environment that Jianming Shao became interested in business from an early age. "I don't talk about talent, just like some politicians, writers and artists, some abilities are innate. Like us, we have always been interested in doing business and have been studying it constantly. This ability to do business seems to be innate. Although there is no tradition of doing business at home, everyone has the same interests and unified values, which can form a better tacit understanding. " With this, it is logical for him to take the other two brothers out to start a business together. Looking back on the road, Jianming Shao told the reporter calmly: "Frankly speaking, when I was an electrical appliance city, I didn't expect that there would be today. At that time, my idea was simple, that is, concentrate on everything, even a small thing. In this way, I slowly learned to do great things. But now, many people are not like this. Don't do small things, always talk about grasping the big and letting go of the small. If you can't even do small things well, how can you achieve great things? " It is based on this concept that Jianming Shao has made steady progress in every step. He admits that no matter which industry or enterprise, it is made from small to large. There is a saying in Guangdong that "if you are not familiar with it, don't do it". Since you are familiar with this industry and have some successful experience, it is reasonable for you to do it step by step. "Overall, Hai Yin's professional market is basically one a year, and the development is relatively smooth. Hai Yin has been doing it for more than ten years now, and it has been going smoothly and has never encountered anything difficult. This has a lot to do with our healthy business mentality. All along, we have been doing business in combination with our own actual situation, and we are inseparable from our grasp of the scale of enterprise development, so we have come step by step. " Today, Hai Yin Electrical Appliance City has become the largest trading center of electrical products in South China, dominating the market for more than 10 years, creating a precedent for Guangzhou's professional market; Hai Yin cloth concourse, Hai Yin Zhong Da woolen shopping mall and large-scale cloth wholesale distribution center in South China have created prosperity in the business circle; The front line of fashion, the gathering place of young people and the most fashionable shopping mall are imitated and copied by domestic real estate developers; Haiyin Binbin Plaza has more than 65,438+0,000 clothing brands and a South China fashion purchasing center, with an annual transaction volume of 2-3 billion yuan. Now, after two years of silence, the successful commercial real estate leader has taken action again, taking over the regrets left by Lili Department Store in Beijing Road, Guangzhou's most prosperous business district, and transforming it into a brand-new "Chaolou" shopping mall. In addition, the largest commercial real estate project in Hai Yin will start at the end of this year, and the land in Panyu will be transformed into a suburban shopping mall of 200,000 square meters in the future, plus a five-star hotel.

The miracle of alternative thinking

Speaking of the uniqueness of Jianming Shao, Hai Yin dares to do things that people don't like, but once he does it well, people can't keep up. For example, Jianming Shao once created a miracle of alternative thinking, that is, in the "death" of the business opposite Guangdong Provincial People's Hospital, a sporting goods mall was born, which sold well in the whole city. At that time, this position was regarded as an arduous task by businessmen from all walks of life: in the face of the emergency room of this big hospital, there were a constant stream of patients, and more than 20 ambulances honked in and out every day. On the other hand, Jianming Shao carefully observed the market, and at the beginning, the rent was four to five times lower than now. A sports mall with a healthy life as its appeal has sprung up. Suddenly, the business surged and lasted for a long time, and its turnover still accounted for more than 30% of all its sporting goods business. In addition, Jianming Shao's most important experience in controlling the market for many years is his creative thinking of constantly tracking the effective demand of the market. "My biggest feeling in doing business for more than ten years is that I have to do everything. When you are in a hurry to do business, you will be confused and confused; When you are in a mess, your brain will faint; When the brain is dizzy, there will be weak actions; In the end, you will despair. Some things, the more everyone swarms, the more calm they must be. " Jianming Shao said quietly.

Details determine the result.

On the opening day of Chaolou, Jianming Shao pointed to McDonald's on the second floor and told reporters: "There is a popular saying in society that the process determines the result, but what I want to say is that the details determine the result. Have you noticed where McDonald's is? It is connected with our shopping center. McDonald's is open to customers in shopping malls, which in turn has become a place for customers to rest. This detail is very important. In fact, for shopping malls, the longer customers stay, the more popular they are. " Jianming Shao said frankly that many people who do business now pay too much attention to the geographical location of their shops, thinking that they can make money in prosperous areas. It is true that geographical location is very important, but from the perspective of consumers now, it is not the era of "material shortage" in the past, but now it is a buyer's market. In addition to paying attention to product quality, consumers have higher requirements for other details. Why can Hai Yin open a thriving business for so long? "We have been studying the behavior and consumption mentality of shoppers with great care, and combining with scientific theories, we have pushed them to commercial applications from the perspective of behavior." In the face of reporters' questions, Jianming Shao was outspoken.

Entrepreneurs should be good at dancing with long sleeves and be knowledgeable.

"It's not easy to be a boss now. There are about 20 people in our team, and the division of labor is very fine. There is a special person in charge of investment promotion, planning, publicity, management and investment promotion. At the same time, the management mode and concept are also studied by our group team and realized by investors and planners themselves. We will not pass on the scriptures and send treasures, and we will continue to explore our experience on our own. " Shao Jianming said. "This requires constant learning and constant perception. Including myself, I have read many books on behavior and psychology. " In fact, as a successful businessman, Jianming Shao has achieved success in the process of continuous charging and learning. "What kind of entrepreneurs, there is what kind of corporate culture. Enterprise is a team. How can your team be promoted if the boss doesn't get promoted? The current situation of many enterprises is that enterprises have grown up and people have not grown up; Enterprises have expanded, but people's quality has not expanded. There are two main problems in enterprises, one is management confusion, and the other is out of control, which has a great relationship with the quality of operators. Entrepreneurs should be long-sleeved and versatile, which is why I continue to learn to charge. " Jianming Shao told reporters.

A satisfactory consumer experience is a living advertisement.

Shao Jianming said that Guangzhou is a city with a very mature consumer culture, and a temporary sensation will not change anything. The culture of this city makes consumers very rational. A product, through hype, is difficult to have a market in Guangzhou, and it is not easy to attract consumers just by "number"; Faced with rational consumers, businesses should become rational and pragmatic, and this rationality is more concerned with how to attract consumers most effectively. He believes that if you understand the culture of Guangzhou, you will know that a satisfactory consumer experience is a living advertisement for businesses. In communication, word-of-mouth marketing is the most effective, especially in Guangzhou. Shao Jianming said that Hai Yin is basically a small shop. Small shops must be professional and have their own characteristics. Small shops operate quickly, and services are easier to reach the designated position. The advantage of Hai Yin is that people who come here are basically real target consumers, and it has established a huge word-of-mouth chain. In Jianming Shao's view, for enterprises, only by focusing on everything can there be a little change. The best management is not one or two sales, but the lifelong value of customers. Although the commodity itself is important now, the process of consumption is more important. Word of mouth must give consumers a satisfactory consumption experience. Fans all over the country know that there is a Hai Yin. You can also see many foreigners when you go to the market. This is the power of word of mouth.

Entrepreneurs' sense of social responsibility is very important.

Jianming Shao also said that it is easy to be a profitable businessman, but it is not easy to be a respected and profitable businessman. "But, I believe that society will repay you as much as you pay. Of course, my opinion may not be shared by many people. Nowadays, people are very utilitarian and confuse the purpose with the process. Many entrepreneurs believe that fame is the goal. Actually, being famous is just a means. If you are famous for the sake of fame, you will confuse the means and the purpose. " Jianming Shao explained: "When we become an enterprise and make it bigger, we can get a reasonable return, then we can provide tax and employment opportunities, and then we can give back to the society. This is the responsibility of an entrepreneur. The sense of social responsibility of an entrepreneur is very important. " "We often provide free training for some businesses to educate operators to improve their competitiveness." Besides, I also take them out for inspection regularly. For example, some time ago, I took more than 60 stall owners of Binbin Plaza to Hong Kong to inspect new formats such as langham place and AMPM. The next day, the International Fashion Festival organized by the Hong Kong Trade Development Council opened, and I took them to order as a buyer. For them, this is killing two birds with one stone. What do we get from doing this? What we get is the cohesion and respect of the merchants, which is what we need.

Dance with the "elephant"

Jianming Shao emphasized that in today's increasingly competitive business society, it is very important to find the correct positioning of enterprises. He pointed out rudely that many private enterprises just can't find their own position and follow them at will. Some companies that have only worked for two or three years go to fight with multinational companies. Isn't that a death wish? Jianming Shao said frankly that the retail industry in China is still in its infancy. Compared with developed countries, its overall strength is obviously weak, but this does not mean that we have no advantage. Isn't "elephant" unable to dance? Then let's beat them by being flexible and avoiding head-on collisions. He joked that in terms of size, compared with the "elephants" of multinational giants, private enterprises are only a little bigger than "dogs" and even as big as "cows". If you hit it directly, you will definitely suffer, and you may be trampled to death by it. I just want to grow with it. I can't become a cow first and then a pig. If I become a "sweet pig", so much the better. At least, the price of "Xiang pig" is not bad. Obviously, it took people a hundred years to build an elephant, and we can't do it now. "In fact, the elephant wins by scale, but it is a monster. It turns slowly, so we turn fast and avoid direct conflict. Conversely, there are still many' elephants' coming to us. " The cooperation with McDonald's is a typical example. Up to now, McDonald's has opened seven stores in Hai Yin Group Property, and the turnover of these stores ranks in the top 65,438+00 of McDonald's Guangzhou stores. Previously, the "Chaolou" had not yet opened, and McDonald's on the second floor was already overcrowded.