If we improve the corporate culture of four-star hotels. What are the main problems that need attention?

1, AB Group corporate culture construction work plan, AB Group cultural concept;

2. The present situation and development direction of EQ tourism, hotels and restaurants;

3.EFDG hotel development strategic planning and basic ideas:

4. The development of main business, extension industry and diversified industry of 4.EFDG Hotel;

5. EQ regional traditional culture.

Second, the guiding ideology:

Implement cultural marketing, cultural service, cultural management and other strategies to build the cultural core competitiveness of EFDG hotels.

Third, the preparation principle:

1. Adaptability: adapt to the corporate culture construction planning of AB Group, the development trend of EQ tourism and the development planning of EFDG hotel;

2. operability: this plan is an integral part or decomposition of the long-term development plan of EFDG Hotel, which can guide the implementation of innovative corporate culture of EFDG Hotel;

3. Innovation: reflect the development, fine tradition, regional culture, industry characteristics and professional services of EFDG hotel, and form the personality of EFDG hotel;

4. Positioning: it can effectively guide and guide the operation, management and service of EFDG hotel in combination with the actual situation;

5. Advanced nature: it can guide and motivate employees to participate in corporate culture construction activities consciously and actively, promote corporate culture construction and employee development, and achieve a win-win situation.