Traditional Culture Encyclopedia - Hotel franchise - What are the snacks of Pepsi?
What are the snacks of Pepsi?
PepsiCo (China) Investment Co., Ltd., 198 1 year, PepsiCo signed a contract with the government of China to build a Pepsi bottling plant in Shenzhen, announcing the beginning of investment in China and becoming one of the first American business partners to enter China.
Extended data
1898, Caleb Bradham, a pharmacist in North Carolina, invented Pepsi, claiming that this drink can treat indigestion. Pepsi started producing canned soft drinks as early as 1948. From 1970s to 1980s, the sales of Pepsi increased year by year, and the competition with rival Coca-Cola reached a white-hot level.
In the mid-1980s, the success of "Taste Challenge" made PepsiCo temporarily the first in the industry, but then PepsiCo returned to the second position, which continues to this day.
PepsiCo's leading product is Pepsi Cola. The company hopes to increase its sales in the international market. The specific method is to change the packaging design and tap the market potential of China, Indian and Russian. The new marketing plan will take blue as the theme, corresponding to the red color in Coca-Cola packaging and advertising. The company wants to highlight the differences between products. So now, in addition to the red, white and blue logo of Pepsi, the new packaging of Pepsi is completely blue.
Baidu encyclopedia-Pepsi cola
Baidu Baike-Pepsi (China) Investment Co., Ltd.
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