What does the account manager of the hotel mainly do?

Hotel account manager mainly has the following work contents:

1, make sales strategy:

Only by correctly evaluating the hotel's geographical location, understanding the hotel's equipment standards and maintenance level, the maintenance level of hotel rooms, lobbies and restaurants, the quality of managers and management service procedures, and correctly analyzing the hotel's service quality, can we grasp the initiative in the market competition and improve our competitiveness.

2, responsible for the sales of hotel products:

Hotel sales targets are generally divided into: external sales and individual sales in front of the door. External sales mainly include company sales, business travel sales, conference sales, long private room sales, catering sales and telephone booking sales. Account managers can promote sales by telephone, door-to-door sales, signing agreements, etc. )

3. Operating rules of account manager:

1) Use various channels, such as car dealers, real estate companies, communication companies, etc. to obtain the customer list.

2) The account manager arranges to contact 50 strange customer numbers every day, and makes an appointment for 2 to 4 strange customers to visit and make extensive contact with customers.

3) Regularly collect and understand the information of local hotels, especially the competitive units.

4) Understand customers' opinions and requirements on hotel management and service quality.

5) Communicate with other departments of the hotel.

6) Be familiar with tourism information, visit some big customers regularly and deepen communication with them.

7) Visit relevant business units regularly, keep close contact with large companies and government departments, maintain good business relations with travel agencies, enterprises and institutions and contract companies, and establish long-term, stable and good cooperative relations.

8) Guide all kinds of internal and external advertising activities of the hotel, make short-term and long-term publicity and promotion plans of the hotel, and carry out active promotion activities through promotion means to expand the hotel's customers.

9) Be fully responsible for the sales promotion of banquets, conferences and exhibitions.

10) hold regular meetings of secretaries of large companies to strengthen contacts and enhance feelings. 1 1. Evaluate the performance of subordinates on a regular basis, reward and punish according to the company's reward and punishment system, and cultivate a high sense of responsibility.