Traditional Culture Encyclopedia - Hotel franchise - Difference between Doubletree by Hilton and Hilton Hotel

Difference between Doubletree by Hilton and Hilton Hotel

Belong to the same company, the difference is as follows:

1, the service scope is different. Hilton Hotel is one of the world's 18 award-winning luxury hotels. Conrad is located in the capital and exotic resort of Europe, America, Asia-Pacific region and Middle East/Africa. By establishing and maintaining the highest level of service, Conrad adheres to the famous concept of "Conrad service culture" and creates value for business and leisure tourists.

Between 2005 and 2007, Conrad also plans to build five more hotels in the United States, Thailand, Japan and the United Arab Emirates (Dubai). All Conrad hotel guests can enjoy the services of Hilton Worldwide Reservation Center and its famous customer, loyalty programs Hilton HHonors (R).

Hilton Hotel in America is owned and managed by Hilton Hotel Management Company (HHC). Hilton Peng Huan mainly serves China. ?

2. Different design concepts. Hilton Hotel: Hotel is a service and reception industry. In order to meet the requirements of customers, Hilton Empire is filled with smiles everywhere. In terms of organizational structure, Hilton strives to build a system as complete as possible and become a comprehensive service organization.

Therefore, in addition to providing perfect accommodation, Hilton Hotel also has a set of service institutions and facilities such as coffee shop, conference room, banquet hall, swimming pool, shopping center, bank, post and telecommunications, flower shop, clothing store, airline agency, travel agency and taxi stand. Rooms are divided into single rooms, double rooms, suites and luxury suites of heads of state officials.

The restaurant also has a high-class restaurant and a convenient fast-food restaurant. All rooms are air-conditioned. Indoor facilities, such as wine cabinet, telephone, color TV, radio, refrigerator, etc., make the guests living in Hilton Hotel really feel at home.

Hilton Peng Huan Hotel is a combination of brand values and brand image concepts-confidant. It uses colors, patterns, materials, furniture and decorations to set off the personality and functions of each area, and maximize the care and comprehensive functions. The overall design style is fresh and lively, warm and lively.

The design color is mainly light and warm, and is partially adjusted with rich and intuitive "colorful" colors, so that the overall color is comfortable and dynamic, subtle but layered, and has a cheerful visual effect.

3. Different service attitudes. Hilton Hotel is a smiling service. Therefore, Hilton defines the corporate philosophy as "providing the best service for those customers who trust us", and promotes this concept to brand culture, which is implemented in the thoughts and behaviors of every employee, thus creating a unique "smile" brand image.

Every employee of Hilton Hotel has earnestly warned that "smile service" should be used to create a "feel at home" cultural atmosphere for guests; Hilton promises to customers: In order to maintain a high level of customer satisfaction, we constantly listen to and evaluate customers' opinions, and implement a fair system to handle customer complaints and respect consumers' rights in all countries where we are located.

Hilton Peng Huan is kind and friendly. Adhering to the global service standards of Hilton Group, we sincerely treat every passenger as a friend and provide high-quality service. Consistently, every Peng Huan Hilton Hotel will provide high-quality and consistent service, so that you can experience and enjoy life easily.

Just right, we care about your every move and provide you with timely and just right service. As you think, we always pay attention to the problems that guests need to solve and propose flexible solutions.

Extended data:

The first-class market performance of Hilton Hotel is closely related to its first-class marketing to a great extent. First of all, Hilton attaches great importance to market research to grasp the market demand. It has a special department to collect market information from airlines, tourist offices and government agencies around the world as the basis for group marketing and product development decisions.

Secondly, various forms of efficient promotion activities have greatly enhanced the popularity and influence of Hilton brand. Hilton often carries out various promotional activities around the world, such as honor promotion, silver-haired tourism promotion, weekend holiday promotion, family holiday station promotion and so on, attracting a large number of specific target markets.

At the same time, it also attaches great importance to public welfare marketing to establish a good social image of the company. Hilton Hotels Group has set up a special donation review committee, whose responsibility is to decide the use of the company's charitable funds. Hilton's donations mainly focus on the following aspects: education, health, youth projects, local affairs and public policies.

Third, Hilton attaches great importance to the use of network technology for marketing. 1973 hilton hotels all use CRS evenly; 1April, 1999 Hilton Hotels announced the use of a new central reservation system (HILStar); In August, 1995, the Hilton Internet site was opened. Advanced information network technology has added wings for Hilton to expand the global market.

The service staff of Peng Huan Hilton Hotel demonstrated their "bosom friend" service concept with unique culture.

The rooms of Hilton Peng Huan Hotel adopt American standard international ecological certified bedding to create an ergonomic chair and sofa bed in the experience room. ?

At present, * * * has opened more than 2,400 hotels around the world, and the lobby has been turned into a multifunctional open public area integrating leisure area, business area, restaurant and bar. Change the status quo of large and comprehensive banquet halls in high-star hotels and budget hotels that only serve breakfast.

Considering the needs of business travelers and parent-child families, provide hot breakfast, western lunch, afternoon tea and dinner; Each hotel is equipped with Le Tong Gym and Meeting Room to meet the needs of business travel and meetings.

References:

Baidu encyclopedia-hilton hotel

? Baidu Encyclopedia-Peng Huan Hilton Hotel