Research Status of Express Hotels Abroad

Research status of foreign express hotels;

1, facing the world, brand development. Driven by market demand and economic benefits, foreign hotel groups have gradually experienced regional development stage, intercontinental development stage and global development stage. Globalization of hotel groups is the basis of branding, and branding is the purpose of grouping.

2, based on the market, diversified development. In 2 1 century, the demand of consumers has undergone a qualitative change, and the standardization and standardized service of hotels can no longer meet the demand, and foreign hotel groups are also constantly diversifying in the process of accelerating globalization.

3, science and technology first, intelligent development. The progress of technology has brought a new scientific and technological revolution to the global hotel industry. Famous foreign hotel groups have made full use of modern science and technology and successfully applied it to hotel service and management.

4. Conservation of environmental protection and green development. With the deterioration of global greenhouse effect and further ecological imbalance, the whirlwind of green movement swept the world. Building green hotels and contributing to social environmental protection have been put on the development agenda of all hotels.