Traditional Culture Encyclopedia - Hotel franchise - What details should be paid attention to in the decoration of wine shop?

What details should be paid attention to in the decoration of wine shop?

The decoration of wine specialty stores is one of the important factors to attract customers. Here, from the layout structure, style design, lighting, color four aspects to introduce what details should be paid attention to in the decoration of a liquor store.

1, internal layout structure The internal layout structure of the decoration of the wine specialty store should proceed from the customer's point of view. When customers enter the store, the first thing that should be presented to consumers is the general situation and obvious classification marks of the liquor products in the store, which is convenient for customers to choose and buy.

2, the style design of the storefront When decorating the wine store, the style design of the storefront should conform to the product characteristics of the wine itself. Red wine itself represents elegance, romance and nobility. Therefore, try to choose a style design that conforms to the characteristics of red wine products when decorating. For example, you can choose wooden wine cabinets and wine racks to place goods, which can better highlight the quality of red wine.

3, lighting in the decoration of red wine stores should pay attention to the use of lighting. Appropriate lighting can increase the texture of goods and the sense of space in the display background. If the overall decoration style is cool, you can choose to use fluorescent lights, and the effect will be better; If the overall decoration style is warm, incandescent lamps can be used. Generally speaking, warm lighting can improve the excitement of customers.

4. The choice of background color is very important in the decoration process of the specialty store, which not only determines the overall visual experience of the specialty store, but also affects the foil effect of the goods. For example, it is often seen that black is often used as the background color of goods in wine specialty stores, because black can better show the elegance and mystery of red wine.

Besides being related to red wine, the decoration of the wine specialty store should also take into account the needs of customers for convenient selection. The above details about the decoration of wine specialty stores are introduced from four aspects: layout structure, style design, lighting and color, hoping to inspire everyone.