Contents of the public relations plan

The contents of the public relations plan include: 1. Analyze the current situation and reasons of the corporate image, thereby providing a basis for selecting the goals and methods of public relations activities; 2. Determine the goal requirements, which must be feasible and operable; 3 , Design the theme, whether the theme design is exciting and appropriate has a great impact on the effectiveness of the event; 4. Analyze the public and determine the public to select the most effective public relations activities; 5. The choice of activity methods must give full play to the originality and ability of the planners potential ability.

1. Analyze the current situation and reasons of corporate image. The analysis of the current situation and causes of corporate image actually requires diagnosis of the current situation of corporate image before public relations planning, thereby providing a basis for selecting the goals and methods of public relations activities.

2. Determine target requirements. Generally speaking, the problem to be solved is the specific goal of public relations activities, which is subordinate to the overall goal of establishing corporate image. When planning, the goals of public relations activities should be clear, specific, feasible and operable.

3. Design theme. The theme of the public relations activity is a high-level summary of the content of the public relations activity, which plays a guiding role in the entire public relations activity. Whether the theme design is exciting and appropriate has a great impact on the effectiveness of public activities. Generally, three factors should be considered in designing a good activity theme: the goal of the public relations activity, that is, the theme of the public relations activity is consistent with the goal of the public relations activity and can fully express the goal; the information characteristics, that is, the information on the theme of the public relations activity must be unique, novel, and distinctive. personality, highlighting the characteristics of this event; public psychology, that is, the theme of public relations activities must adapt to the needs of public psychology, the theme must be image, and the rhetoric can touch people's hearts, making it have a strong appeal.

4. Analyze the public. Public relations activities are carried out in different directions for different publics, rather than disseminating various information to the public through the media like advertising. Therefore, only by identifying the public can we choose which public relations activity plan is the most effective. Different public groups have different requirements.

5. Choice of activity methods. The choice of public relations activity methods is the main content of planning. The method through which public relations activities are carried out is related to the effectiveness of public relations work. Choosing an activity method is a creative task. Whether the public relations activity is novel and personalized depends on the active creative thinking of the planners. Therefore, when choosing an activity method, the originality and potential of the planners must be fully utilized.