The best marketing plan of the hotel

The best marketing plan of the hotel: activity background, activity purpose, activity theme, food festival activity creativity, fund source, publicity form, activity time and place.

I. Background of the event

Traditional folk festivals are rich in educational resources and cultural connotations, and they are important cultural carriers to carry forward and cultivate the spirit of the Chinese nation. Protecting and developing traditional folk festival culture is an important way and means to revive traditional culture.

The traditional festival food culture inherited by the Double Ninth Festival is developed on the basis of ancient sacrificial ceremonies. Out of respect for the gods, before the festival comes, people will prepare all kinds of delicious food for them according to their "hobbies", and after the sacrifice, people will share a delicious meal.

In that era of lack of food and clothing, festivals have almost become the only time for human beings to inherit a beautiful food culture. This situation was particularly obvious in the Tang, Song, Yuan, Ming and Qing Dynasties when hedonism prevailed. Therefore, whether it is the first day or the fifteenth day, in addition to its uninterrupted inheritance of ancient spiritual civilization, behind the luxurious ceremony, there is still considerable material civilization left to mankind.

Unique holiday food customs such as Chongyang Cake and Chrysanthemum Wine are many banquet dishes that Jackie Chan matched, all of which were developed on the basis of large commemorative recipes such as Chongyang Rice to offer sacrifices to gods and ancestors. Protecting the traditional holiday diet is the essence of protecting the traditional diet culture.

Second, the purpose of the activity

In order to arouse people's awareness of the protection of traditional festivals in China, and further make customers interested in the profound food culture of our nation. Traditional festival culture belongs to a nation and is created and enjoyed by a nation. This kind of culture will naturally form a national cohesion, with aesthetic feelings and interests, and its spiritual influence is enormous.

China people are China people, because they have these things to package us. So this activity was specially planned. Enrich our hotel's food and cultural life, and provide customers with a set of high-grade double ninth festival cultural food feast.

Third, the theme of the event

Taste chrysanthemum cake, drink chrysanthemum wine, make dogwood, and be a gourmet.

Fourth, the concept of food festival activities

(1) organizational structure

Organizer: xx Hotel.

Organizer: xx Hotel.

Co-organizer: xx Fresh Market.

Special guests: Teacher xxx, Teacher xx.

Participating groups: all customers.

(B) the concept of theme activities

1. Determine the characteristic orientation of this food festival.

2. Simple and grand opening ceremony.

3. Selection of "Food Messengers" in this activity.

In order to improve the quality of the service staff in this restaurant, a unique "gourmet messenger" competition will be held during this food festival. The teams participating in this food festival recommended 1 belle to participate in the "Food Messenger" selection. On the day of the opening ceremony, a meeting will be held for publicity. During the food festival, canvassing was carried out among the participating teams. Performed at the closing ceremony of the food festival and served as a judge.

4. The dishes during the activity are free for customers to eat.

5. Closing ceremony.

Verb (abbreviation for verb) source of funds

This activity is sponsored by xx Hotel.

Sixth, the form of publicity.

Focus on promoting the food culture of the Double Ninth Festival, and display food varieties and well-known foods. Publish advertisements and special reports in major media in the hotel in stages; Hanging colorful flags, banners, advertising balloons, billboards, etc. At the food festival; Publish food festival publicity materials and distribute them to tourists and related organizations free of charge; Set up a large projection on the space frame of the venue, and continue to play corporate promotional videos.

Seven. Time and place of activity

Activity time: 8: 00- 13: 00 on xx, xx, xx.

Venue: outdoor square of xxx Hotel.