Development of Hailar Friendship Building

In the four years since its opening, Youyi has adhered to the corporate spirit of "unity, pioneering, innovation, and truth-seeking" and the corporate style of "discipline, efficiency, collaboration, and dedication". "The eternal gift that friendship offers to consumers is product quality; friendship reduces consumers' shopping risks to zero; the management method of friendship is people-oriented; the management method of friendship is based on virtue as the soul." In order to meet the needs of economic development in minority areas and give full play to the role of modern commerce in guiding and satisfying consumption, a scientific, efficient and flexible operating mechanism has been established, and a policy has been formulated to operate domestic and foreign "famous, high-quality, new and special" commodities. The business policy of focusing on mid-range products and featuring high-end products clearly clarifies the market positioning of giving full play to the radiating role of large businesses in central cities and developing adjacent ethnic minority pastoral, forestry, agricultural, mining, and wholesale and retail markets in banners, counties, and cities. After four years of hard work and practice, the business characteristics have been continuously strengthened, the business scale has been continuously expanded, and a sales network with 14 surrounding banners, counties and cities has been formed that penetrates all directions. In October 1997, an off-site chain store was established in Zhalainuoer area, Manzhouli City, with an operating area of ??2,000 square meters. In 1998, the company will also open two more chain stores in Manzhouli, Yakeshi and other places.

Hailaer Friendship Company is a subsidiary of Inner Mongolia Hulunbuir Friendship Co., Ltd. It has achieved a cumulative sales of 380 million yuan and a cumulative profit and tax of 13.82 million yuan in the past four years. Among them, it achieved sales of 125 million yuan in 1997. It is the only commercial enterprise in Humeng with sales exceeding 100 million yuan, ranking third in the sales ranking of large commercial enterprises in the Inner Mongolia Autonomous Region.