How to do cross-border marketing well

1. Customized products

It is the most common cross-border form for two brands to make customized products, and such customized products and limited products are sometimes realized through IP authorization.

Whether it is the cross-definition system between Atour Hotel and Internet products such as Netease Cloud Music and Zhihu, or the cross-border cooperation between Minions and OFO, or the cross-border cooperation between Liushen Toilet Water and RIO, it is essentially the customization authorized by IP.

2. Pop-up stores and flash events

Cross-border is a kind of event marketing with certain timeliness, and offline flash activity is the most suitable choice for offline promotion.

In recent years, the most famous case in China is "Hungry" and Netease News launched a four-day funeral tea pop-up shop. Of course, not only the real pop-up shop, but also all kinds of offline activity display devices and flash activities are common means of brand cross-border marketing.

3. Resources and technical cooperation

Cross-border can also be a brand that provides technology or resource promotion activities or customized products. For example, cross-border cooperation between HM and Chanel invites Chanel designers to design clothes for HM, which is a kind of cooperation of designer resources; For example, the nike+ watch jointly launched by Apple Watch and Nike has very deep technical cooperation.