Public relations activity planning

Public relations activity planning article 1 activity name: public relations style exhibition

The purpose of the activity: to publicize the basic knowledge of public relations in a way that members love and hear, to improve the enthusiasm of members to participate in activities and improve their public relations literacy.

Theme: Public relations exhibition, showing public relations style.

Activity content:

1. We publicize the origin, development and some basic principles of public-private relations to our members through pictures. If sponsorship permits, we will also issue knowledge manuals to members.

2. We will also invite Mr. Feng Lan and well-known cosmetics brand consultants to explain the dress and public relations etiquette used by makeup artists to members, so that members can realize the importance of public relations knowledge in their daily lives.

Activity purpose:

1. Popularize basic public relations knowledge. It is always believed that members do not have basic public relations knowledge.

2. Use vivid and interesting forms to teach the life skills used and improve the confidence and interest of members in the activities of the association.

Participants: new and old members of the association

Activity arrangement

Public relations photo exhibition

Estimated time: April10-April 15.

Estimated location: Yuan Bo Avenue and Huiyuan Avenue.

Activity arrangement: Post leaflets on the main roads of Expo Park and Huiyuan Garden.

Organization and personnel arrangement: person in charge: Huang Fei Participants: other key members of the Association.

Lecture on etiquette of public relations documents

Estimated time: 7: 00 pm on April 6th 1 1.

Estimated location: Sanjiao b205 Highway

Activity arrangement: Teacher Feng Lan and cosmetics brand consultant are invited to explain some daily dress etiquette and makeup artists to members.

Organization and personnel arrangement: person in charge: Huang Fei Participants: all key members of the Association.

publicity programme

There is no need to publicize the public relations photo exhibition, because it is a way of publicity in itself.

Publicity of instrument etiquette lecture: hand-painted posters, 3 times *3 sheets =9 copies.

30 handwritten posters, each time 15, posted in the canteen, dormitory and information column.

financial plan

Public relations activities planning Article 2 1. Purpose:

Meet the reasonable needs of users, reduce user complaints, improve user satisfaction, ensure no media exposure, ensure market stability, ensure the smooth passage of the 20xx "3.15" consumer rights protection day, and enhance the reputation of Shanghai * * automobile.

Second, the activity content:

(a) the investigation and handling of key users:

definition

1) user's background particularity (radio station, newspaper, reporter, etc. ).

2) Users send letters and telegrams directly to news media (radio stations, newspapers, etc.). ).

3) The user complained to the 800 hotline for more than two times due to identity failure (including general failure maintenance), and the problem remains unresolved.

4) Major responsibility events (such as fire and accident). ), but they are not completely handled.

5) Service outlets can't solve technical problems, so call/write to our department for handling.

6) During the warranty period, the number of claims for the same vehicle in a single month is more than 3 times;

7) The same fault that is abnormally damaged during the three-guarantee period is replaced twice or more within two months.

8) The user leaves the car at the service station and refuses to repair it.

range

All Shanghai * * car users.

grade separation

1) aaa users (who have contacted the media or consumer associations and may take exposure or other extreme actions) are regarded as in urgent need of treatment, and the treatment period shall not exceed 5 days;

2) aa users (who make trouble at the issuing service provider, threaten to be exposed, or have certain social background) negotiate and deal with it, and the processing period shall not exceed 3 days;

3) a-level users (who make unreasonable demands, which may lead to the escalation of complaints) are designated as negotiation, stability and appeasement, and the processing period shall not exceed 2 days;

(2) Investigation

The regional sales and service managers are responsible for the service outlets in their respective jurisdictions, and track and collect the Survey Form for Key Users of Shanghai * * Automobile (attached) filled out by outlets. After reviewing the authenticity and validity of the information filled in by outlets, the sales and service manager shall report it to the regional manager and assistant manager, and report it once before February 25th. Key users appearing after 25th will be reported separately by email on the same day.

This notice will be included in the daily assessment of the service station. If it fails to report within the time limit, the company will punish it according to the assessment results.

(III) Implementation of after-sales service activities

Service providers must be urged to operate carefully according to the "3. 15" service activity of Shanghai * * Automobile (the specific operation shall be carried out according to the service activity notice) to achieve the following objectives:

1) Do a good job in registering users' participation activities and improve the files of end customers.

2) Find key users in advance and handle them in time to prevent user complaints or complaints from escalating.

3) Screen out loyal users and conduct positive publicity.

4) Increase the number of customers for service providers and prevent the loss of users.

(4) Organization of parts and components

Check the spare parts inventory of each service outlet for future reference, urge each service outlet to make a "3. 15" spare parts guarantee plan, make reasonable spare parts inventory preparation, and ensure that the spare parts of each service outlet are reasonable, complete and sufficient.

From March 5 to March 25, the missing parts of key users can be directly transferred from the parts transfer library, and after being signed by the regional assistant or regional manager, the lending procedures can be handled in the parts transfer library. If the spare parts are not available in the spare parts transfer warehouse, immediately contact the local dealer to disassemble and repair the commercial vehicle, or call the company for air transportation.

Guaranteed delivery of service outlets:

1)10,000 yuan, the payment for accessories can be delivered from the parts transfer warehouse after being signed by the regional manager and regional assistant, or directly delivered by the company or by air.

2) The payment for accessories within 20,000 yuan can be delivered from the accessory transfer warehouse after being signed by the regional manager, deputy regional manager and regional manager, or directly delivered by the company express.

3) Payment for accessories with a price of more than 20,000 yuan shall be signed by the regional manager, the regional deputy manager and the regional manager, and then signed by Liao, the co-ordinating team leader, and delivered from the parts transfer warehouse, or delivered directly by the company.

March 25th to March 30th, 3 1, and the warranty of the parts before replacement.

(5) Distribution and service network solutions:

To set up "3. 15" special post, personnel list and scheme filing company, the specific requirements are as follows:

Implement a 24-hour hotline service system.

Ensure one-time fault resolution rate and pay attention to service attitude.

Implement "3. 15" on-site activities supervision, participation and sending people to wait.

Assist sales and service manager to visit local media, consumers association, industry and commerce, quality inspection and other units.

Establish key user accounts and establish a crisis early warning mechanism.

Mining and checking key users.

Establish a return visit mechanism for market users, conduct irregular telephone return visits to key users, conduct on-site return visits when necessary, and implement 24-hour monitoring for individual users.

Ensure spare parts supply and quality maintenance.

Report to the sales service manager in a timely and effective manner as required.

Planning of Public Relations Activities Part III: Background Analysis

June 5th is World Environment Day, and environmental protection is a hot topic all over the world, which is the focus of all mankind. In 20xx, 54 municipal key projects in Guilin achieved initial results, and the city took on a new look. Guilin has put forward the goal of establishing a national environmental protection model city and building a national ecological model city. In this context, it is imperative to publicize environmental protection knowledge to the public, further improve public awareness of environmental protection and advocate green consumption.

Second, the theme of the event:

"Create a green city and care for the earth's home; Everyone participates and creates a green home together. "

Third, the activity slogan:

For me, for you and for the children, let's start from now on.

Fourth, the purpose:

1. Publicize environmental protection knowledge to the citizens, further raise their awareness of environmental protection, consolidate the achievements of establishing a national environmental protection model city and a national ecological model city, and create a good humanistic environment for Guilin tourism;

2. Recommend green products to the public and advocate green marketing and green consumption.

Verb (short for verb) Time:

20xx June 5th

Intransitive verb position:

Guilin central square

Seven. Organizer:

Guilin municipal Committee publicity department

Guilin environmental protection bureau

Guilin Education Commission

Guilin youth league Committee

Guilin radio and television bureau

Co-organizer:

Organizer:

Guilin dida public relations company

Guilin institute of aerospace industry

Guangxi Normal University

Guilin Institute of Technology

Eight, mascot:

Frog (beneficial insect, totem of Zhuang people).

Nine, background music:

Voice of nature light music (green call and other light music).

X. Activity items and implementation steps:

1.30 environmental protection publicity exhibition board

Content: environmental protection knowledge, positive and negative comparison comics, posters.

Note: The organizer is responsible for 20 pieces, and the organizer is responsible for 10 pieces (Normal University, Guilin Institute of Aeronautics and Astronautics, Institute of Technology), which will be completed and passed the acceptance before June 2.

2.50 pieces of environmental tabloid display: Environmental Protection Bureau and Municipal Education Commission are responsible for it, and it will be completed and passed the acceptance before June 2nd.

3. Children's Excellent Environmental Painting Exhibition: The Environmental Protection Bureau and the Municipal Education Commission are responsible for it, and it will be completed and passed the acceptance before June 2.

4. Environmental protection consultation: * * 20m information desk. Host12m, host 8m. Professionals are under the responsibility of the Environmental Protection Bureau.

5. Signature activity of "Create a national environmental protection model city and build a national ecological model city from me" (Earth Public Relations is responsible).

6. Environmental protection song and dance performance: The Environmental Protection Bureau and the Municipal Education Commission are responsible for the rehearsal on June 2nd.

7. "Cartoon characters" send environmental information: elephants, bears, frogs, white rabbits and bees. Guilin Institute of Aeronautics and Astronautics is responsible for it, and completed and passed the acceptance before June 2.

8. Environmental protection publicity floats: about 10. Dida PR is responsible for the decoration of the float in Guilin Hangyuan and the preparation of publicity materials. The Propaganda Department and the Environmental Protection Bureau are responsible for coordinating the float parade route with the traffic police department.

Among them, the first car, the fifth car and the tenth car highlight the theme of environmental protection, and the rest show environmental protection products.

(1) Route: the entrance of the Municipal Education Commission-Guilin Hotel-Second People's Hospital-Fuboshan Hotel-Xiangshan Park-Nanmenqiao-Central Square-the entrance of the Municipal Education Commission.

(2) Parking materials distribution sites: central square and the entrance of the Municipal Education Commission (slow speed, materials distribution).

9. Environmental protection proposal (environmental protection bureau is responsible)

10. Environmental Speech Competition (in charge of Guilin Institute of Aeronautics and Astronautics)

(1) theme: environmental protection and health, environmental protection early warning.

(2) Judges: Propaganda Department 1, Education Commission 1, Environmental Protection Bureau 3.

(3) The lecturers are selected by four students from three universities (Normal University, Institute of Technology and Guilin Institute of Aeronautics and Astronautics).

1 1. Prize-winning question and answer on environmental protection (one moderator each from Environmental Protection Bureau, Dida Public Relations Department and Guilin Institute of Aeronautics and Astronautics). Title: Environmental Protection Bureau is responsible).

12. Beautiful rainbow (children paint their tomorrow with brushes);

Theme: a better tomorrow.

9 Little painter (in charge of the Youth League Committee).

Contents and materials (in charge of Dida Public Relations Company).

13. Green Product Exhibition (under the responsibility of Dida Public Relations and Guilin Institute of Aeronautics and Astronautics).

14. biological specimen display (more than 50 pieces. Normal university is responsible).

15. Recycling of used batteries (responsible by the Youth League Committee and Polytechnic).

XI。 Activity program:

1.8: 00-9: 30 Site layout

2.9: 30-9: 50 Reception preparation

3.9: 50- 10: 10 Opening Ceremony (500 people)

Participants:

Organizer: 30 people

Guest reporter: 20 people

Dida PR: 20 people

Aerospace school: 100 students

Normal University: 100 people

Polytechnic: 100 people

Outside the team: 50 people

Rainbow team: 9 people

Enterprise team: 50 people

(1) Moderator (the opening ceremony will be presided over by someone from the Environmental Protection Bureau) and introduce the leaders and guests present (3 minutes);

(2) Speech by the Director of Environmental Protection Bureau (3-5 minutes);

(3) Read out the environmental protection proposal (3 minutes for students of Guilin University of Aeronautics and Astronautics);

(4) City leaders announced: "All things in the world, life and environmental protection network publicity activities began."

Beautiful rainbow

5.10: 30 ——11:10 environmental song and dance performance, interspersed with questions and answers on environmental protection (about 20 questions).

6.10:10-17: 00 Consultation (knowledge of animals and plants and environmental protection)

7.12: 00-17: 00 broadcast and publicity (15: 00-16: 00 stop broadcasting).

8. 15: 00— 16: 00 environmental speech contest (5 points/person, 12 finalist), with awards on the spot. Interspersed with prize-winning questions and answers about environmental protection knowledge (about 20 questions)

9. 17: 00 End the day activities.

10.19: 40-21:30 environmental protection literary evening (including report speech) (environmental protection bureau and municipal education commission are responsible)

Twelve. List of organizing committees:

Chair:

Deputy director:

Members of the Organizing Committee:

Thirteen. Transmission path:

1. Pre-publicity: The Youth League Committee will send the activities to enterprises and institutions; The Municipal Education Commission will send the news of the event to all universities, middle schools and primary schools; Published by Guilin Daily, Evening News and TV station around May 30th.

2. Mid-term publicity: Guilin Daily, Evening News, TV news, TV stations, radio stations, China Tourism News, China Environment News, Guangxi Daily, Guangxi TV Station, etc. On-site interviews and reports were conducted. It is planned to invite the leaders of the District Environmental Protection Bureau and Guangxi TV Station to attend.

3. Post-event publicity: Guilin Daily, Evening News, TV newspaper, TV station and radio station will organize and publish articles about "News Summary" in relevant media within half a month after the event, and comment on this event to further expand the influence of the event.

Fourteen, float parade traffic order maintenance (city traffic police detachment)

Fifteen. On-site order maintenance (Guilin Public Security Bureau, Central Square Management Office, Guilin Aviation Institute) XVI. Clothing (Dida Public Relations, Guilin Aviation College)

17. Scene design and layout (Dida PR, Guilin Hangyuan, Central Plaza Management Office)

1. Scene Design (Earth Public Relations)

2. Website layout (Dida Public Relations, Guilin Institute of Aeronautics and Astronautics)

3. Voice (Earth Public Relations)

4.30 umbrellas (Earth PR)

5. Tables and chairs (Dida Public Relations, Guilin Aviation Institute)

6. Desk tablecloth (Earth Public Relations)

XVIII. Budget:

1. Income: sponsored by enterprises and institutions.

2. Expenditure budget

Nineteen. Effect prediction and evaluation

(1) The number of participants at the event site shall not be less than 60,000 (including those along the float parade).

(2) Media reports on related activities shall not be less than 10 times (times).

(3) The coverage rate of activity information is 65438+ 0/4 of the local population.

(4) There is no obvious mistake in the execution of the event site.

(5) The use of activity funds is strictly controlled within the budget.

(6) After the event, the popularity of enterprises and institutions participating in the event increased by 20%.

(7) After the activity, the reputation of enterprises and institutions participating in the activity will be improved 10%.

Public relations activity planning Article 4 Activity name: Public relations elegant demeanor exhibition

The purpose of the activity: to publicize the basic knowledge of public relations in a way that members love and hear, to improve the enthusiasm of members to participate in activities and improve their public relations literacy.

Theme: Public relations exhibition, showing public relations style.

Activity content:

1. We publicize the origin, development and some basic principles of public-private relations to our members through pictures. If sponsorship permits, we will also issue knowledge manuals to members.

2. We will also invite Mr. Feng Lan and well-known cosmetics brand consultants to explain the dress and public relations etiquette used by makeup artists to members, so that members can realize the importance of public relations knowledge in their daily lives.

Activity purpose:

1. Popularize basic public relations knowledge. It is always believed that members do not have basic public relations knowledge.

2. Use vivid and interesting forms to teach the life skills used and improve the confidence and interest of members in the activities of the association.

Participants: new and old members of the association

Activity arrangement

Public relations photo exhibition

Estimated time: April10-April 15.

Estimated location: Yuan Bo Avenue and Huiyuan Avenue.

Activity arrangement: Post leaflets on the main roads of Expo Park and Huiyuan Garden.

Organization and personnel arrangement: person in charge: Huang Fei Participants: other key members of the Association.

Lecture on etiquette of public relations documents

Estimated time: 7: 00 pm on April 6th 1 1.

Estimated location: Sanjiao B205 Highway

Activity arrangement: Teacher Feng Lan and cosmetics brand consultant are invited to explain some daily dress etiquette and makeup artists to members.

Organization and personnel arrangement: person in charge: Huang Fei Participants: all key members of the Association.

publicity programme

There is no need to publicize the public relations photo exhibition, because it is a way of publicity in itself.

Publicity of instrument etiquette lecture: hand-painted posters, 3 times *3 sheets =9 copies.

30 handwritten posters, each time 15, posted in the canteen, dormitory and information column.

financial plan

Article 5 of the planning of public relations activities 1. Purpose and significance of the activities:

Enriching school community activities, strengthening the connection between campus and society, and making students go to society earlier are also responding to the call of the school and making the campus socialized. When Guangxi University is about to usher in a new effective force, our public relations association hopes to inject new vitality into its future development and enhance its development momentum. At the same time, by expanding the scale of recruitment activities, actively strive for interaction with society, and improve college students' social practice ability.

Third, the activity time:

September 20xx12—September 20xx 17

Four. Location:

Recruitment publicity will be carried out in the whole school, and the final recruitment place will be located in the square in front of Liubu Little Square and Bihuyuan.

Verb (short for verb) activity:

(a), the preparation stage < September 8th-September 9th >:

In view of the current situation of the development of student associations, the current leaders of our association attach great importance to this recruitment work and have specially formulated a series of recruitment measures and emergency response plans.

On September 9th, 1 year, the association held a leadership meeting to discuss the details of recruitment and make a feasibility judgment in the next two days.

2.9 10, the association held a leadership meeting again, and decided to recruit new jobs in the future, and put the responsibility into the personal system.

The association discussed the possible problems in recruiting new members and worked out a series of solutions to these problems.

(2) the mid-term publicity stage of the activity < September10-September11>;

At this stage, our association will paste POP posters, publicize our association through exhibition boards, and at the same time, we will hang publicity banners later to improve our association's popularity and influence among freshmen.

(3) formal recruitment stage < September1February-September17 >;

At this stage, more than 3,000 leaflets will be distributed to students, especially freshmen, to expand publicity. At the same time, other publicity activities will not stop, but will be strengthened. Hang the banner of our association at the recruitment site every day to attract more people's attention and come to consult. There are also ballroom dancing activities at the scene, which attract more visitors, buy them time and create the possibility to better understand our association. There will also be an office on site, and interested students can fill in the form on site to join the club.

(4) recruitment summary stage < September1July-September18 >;

At this stage, we will find out the success and failure by summing up the comparison between this activity and the enrollment plan, as a summary of the experience of the association's development. Improve the overall working ability of the association and the overall working ability of the association.

(5), publicity work:

1, hang the Olympic flag to attract more people's attention and expand community awareness.

2. Distribute more than 20xx leaflets throughout the school. Distribute leaflets to expand publicity and attract more dance lovers and beautiful students to care about our club, get to know our club and join our club.

3. Poster promotion. Five posters were posted in Liuyi, Dongyuan and Dongyi of the school, highlighting the working strength and characteristics of our club and fully expanding the influence of our club.

4. I will mobilize all existing members to carry out publicity activities during the orientation period of the school community and in the future to expand the influence of our community.

In addition to the above measures, our association will also make a membership training plan for this semester, so that freshmen can understand that our association is a club that sincerely serves its members. In order to enhance the new members' curiosity about our club and join our club.

(1) publicity work

1. Pan Longyun from the Propaganda Department is responsible for the production of leaflets.

2. The production of exhibition boards and posters is led by the Propaganda Department, and the Propaganda Department, the Liaison Department He and the Liaison Department Yang Yi are in charge.

3. Secretariat Wu Yufang is responsible for preparing the necessary materials.

4. In addition, Chairman Zhang and Sun of the Organizing Committee are responsible for the production of the emblem of the competition, the collection and verification of later materials and the coordination of activities.

5. Li Zhaowei, the public relations department, is responsible for music preparation and actors.

(2) Recruit new sites

The staff of all departments are on duty at the recruitment site, receiving and explaining the relevant situation of the association to the freshmen who come to watch or register, and trying to attract our association. The staff will take care of their own lunch.

(3) External relations

The external sponsorship of this event and the contact with the broadcast media are completed by the External Relations Department and the Public Relations Department.

Note: This recruitment is led by Vice President Yan Zi.

Eight, the new membership fee and the number of new members

In view of the actual situation of community work and the relevant documents of the school, I will lead the team to understand the difficulty of recruiting new employees this year. Therefore, according to the actual situation of our association, the new leadership of our association unanimously decided:

(1), the income membership fee for new members is in 20 yuan, and the income membership fee for old members is in 2 yuan.

(2) Recruiting new members This time, we plan to recruit 300 new members (excluding old students who are over sophomore year).

Note: This recruitment is mainly aimed at freshmen.

Nine. Budget:

1, flag making: 30 yuan.

2.20xx Recruitment Leaflet: 160 yuan, 0.08 yuan/piece.

3. Two publicity banners: 120 yuan, 60 yuan/Article.

4. Exhibition board design and materials (***5 pieces): 50 yuan, 10 yuan/piece.

5.5 posters. 200 yuan, 40 yuan/Zhang.

6. Material post-processing cost: 50 yuan.

Total: 6 10 yuan