How can we improve the performance of hotels?

After everything was depressed, spring returned to the earth with fruitful results. If the hotel can improve its performance in the depression of everything and stand out in the scorching sun, it can not only improve its performance, enhance its popularity and seize the opportunity in the future competition. However, in order to improve performance, only by using scientific marketing strategies can we achieve good results.

The key to understanding demand and formulating scientific marketing strategy

Although the use of scientific marketing strategies can improve the sales performance of hotels, all this is based on understanding the market demand. In order to make a scientific strategy, we must first find the consumer's demand for products, then seize the demand, and then create and guide the demand, so as to formulate a scientific and effective marketing plan to attract consumers.

1, price

China's underdeveloped economy determines the sensitivity of most consumers to any commodity price.

2. Concept

The off-season of many products is mostly caused by people's consumption concept. Sales concept guides most people's consumption behavior, but the variability of consumption concept makes it impossible to guide all consumers, which constitutes a source of off-season consumption.

3. Strategy

As a hotel, it may choose to launch some other services for strategic reasons. This has two advantages: first, it will reduce costs and give hotels a more cost advantage in the competition after the peak season; Second, it can maintain the relationship with suppliers and enhance communication.

Seize the demand and create sales

Through the understanding of consumer demand, realize consumer demand for products and services. Only by finding the demand, grasping the demand, guiding the demand through scientific marketing strategy, and then expanding the demand, can the hotel finally improve its sales performance.

1, change your mind and become a prosperous off-season market.

As the saying goes, "There is no recession, only disappointment". The sales of many enterprises' products plummeted in the off-season, not because the products could not be sold, but because the ideas of enterprises in the off-season were at work. In the so-called off-season, when an enterprise thinks that the target customers no longer need its products for the time being, no matter how hard the enterprise tries, the products can't be sold, so the promotion activities are stopped, the market development efforts are also reduced, the customer visits are gone, and the business strategy is rigid. As a result, sales performance is getting lower and lower, but enterprises often attribute it to the upcoming off-season. In this way, when the next off-season comes, enterprises will not be so diligent, so they will fall into the "off-season". Haier Zhang Ruimin once said that "there is no off-season market, only off-season creativity". Therefore, if an enterprise wants to improve its performance in the off-season, it must first change its business philosophy and establish the consciousness that "sales have no off-season". I believe that the way of thinking determines the way out, which is the meaning of marketing.

Communicate with customers

When the peak season is over and the off-season is coming, hotels must pay attention to communication with customers, communicate with old customers and provide some services unrelated to the hotel.

3. Strengthen the incentives for sales staff.

Marketers are the main body of the hotel market. With the arrival of the off-season, the sudden drop of business volume will often make many marketers lack enthusiasm for work, have lazy psychology and have no spirit of opening up markets. If the hotel wants to improve its performance in the off-season, it must increase the incentives for business personnel and stimulate their enthusiasm and creativity.

Choosing to motivate business people in the off-season can not only improve sales performance, but also find new potential customers, and at the same time capture the hearts of marketers, which can be described as "killing three birds with one stone".

Use network marketing-occupy absolute advantage

Today, China doesn't know that Alibaba's company may be regarded as a laughing stock, and there are not a few people who know Google and Baidu. It can be seen that the importance of the network for the future development of enterprises no longer requires institutional media, and it is publicized with great fanfare.

When the Internet is no longer a fashion but a living habit, when the final victory or defeat of competition among enterprises can be decided by clicking the mouse, and when the advantages of the network are still irreplaceable in the short term, our hotel has also been impacted by the network. Has our hotel been absent from the online world because of poor online marketing planning, and there is only one result: elimination! Network marketing has become an indispensable tool for hotels to decide their survival and development.