How should modern hotels cope with the development of online booking?

Analysis of hotel informatization, from the development trend, I think hotel informatization is mainly divided into three aspects:

1. Hotel e-commerce

For hotels, profit is fundamental. In order to speed up the informatization process of hotel industry, we should first start with projects that can create or improve economic benefits for hotels. Integrating the Internet-based global hotel room reservation network system and implementing hotel management characterized by establishing hotel marketing channels are the keys for hotels to create good benefits. Let's not talk about hotels with international brands. As far as domestic hotel groups are concerned, most hotel management groups have established their own CRS network distribution system. Many hotels in the group have booked more than 20% rooms through this system, and it is still increasing. But unfortunately, most hotels still follow the traditional sales model and have not made much progress in the management of marketing channels. Even some hotel websites are not ready. There is a saying that "today's guests' understanding of the hotel begins with your website." If your hotel website is not attractive, then your hotel will not be attractive. "Visible, good e-commerce is necessary for the development of the hotel.

2. Intelligent management of hotels

As a comprehensive concept, "intelligent hotel management" has brought great changes to the hotel industry. Through continuous construction and development, this reform has gradually formed an information base covering data collection, information preservation, information processing and transmission control. The establishment of these information bases will become an important basis for hotel information management and office automation. The financial management system, personnel management system, purchasing management system and warehouse management system from the check-in and check-out of the front desk guests to the background will be connected and integrated with the intelligent management system to form a complete hotel information system. However, the intelligent management of many of our hotels is very weak, even the basic customer history files have not been effectively managed, and there is no way to talk about high-quality products.

3. The humanized service of the hotel.

An important content of hotel service promotion is to realize "humanized service". For example, the conference room of the hotel adopts videophone system, which can transmit video and audio translation at the same time on a global scale; The "permanent guest information base" established based on customer management accumulation records each guest's personal preferences, and the room intelligent control system will realize it according to the information in the database: light wake-up, because many people are used to adjusting the wake-up time according to the light instead of the alarm, the new wake-up system will gradually open the curtains or enhance the lights in the room half an hour before the wake-up time set by the guests; Keyless door lock system, using fingerprints or retina to identify guests; Virtual reality window, providing guests with their own choice of scenery outside the window; Automatic sensing system, window light, TV brightness, volume, indoor temperature and bathroom water temperature can be automatically adjusted according to each guest's preference. This is the direction we should work hard.

In order to adapt to such an information age, effectively promote the construction of tourism informatization in our province and open up new space for tourism marketing. Zhejiang Provincial Tourism Bureau attaches great importance to informatization, and Director Ji has repeatedly instructed "to give full play to the overall situation awareness and comprehensively improve the informatization management level of Zhejiang tourism". In order to better promote this work, the information center and administrative office of our bureau have done a lot of research and attempts in promoting information construction. Recently, based on the previous pilot, the Provincial Tourism Bureau and China Mobile jointly launched a "Mobile Business Travel Platform" based on terminal information applications. The "Mobile Business Travel Platform" will take the hotel industry as the first choice, and will be gradually extended to travel agencies, scenic spots and other industries in the future. This platform covers three aspects: e-commerce, intelligent management and personalized hotel service. Adhere to the strategy of "tourist destination × destination", enjoy the concept of two-way marketing, and plan to establish the marketing system of four major tourist destinations around Bohai Sea, Yangtze River Delta, Pearl River Delta and international tourist destinations. This paper attempts to effectively promote the hotel industry in our province to directly face tourist destinations and expand new channels of hotel marketing through the strategy of China Mobile members enjoying tourism.

At the same time, with the help of advanced and innovative technology, based on the organic combination of TMT industry and traditional tourism, based on various existing and wireless networks and innovative and advanced CTI technology, it provides an online booking engine for hotels; Electronic bar code engine; Mobile OA system; Mobile WAP website; Intelligent and accurate multi-channel information advertisement; Mobile search value-added services; And advanced M-CRM (mobile customer relationship management system, electronic membership card system), data mining, network marketing alliance, integral alliance and other management systems, which provide the possibility for effectively promoting the intelligent management of hotels.

Informatization is the overall work of the hotel, and information technology is becoming the driving force to promote the strategic development of the hotel. If we ignore the information construction of hotels, it will restrict the rapid development of the hotel industry on a larger level. As a modern hotel, we should strengthen the leadership of the informatization work, sort out the informatization work of the hotel as soon as possible, actively learn from the informatization experience of international brand hotels, and comprehensively improve the informatization work level of the hotel industry, so as to improve the hotel management level of our province and realize the goal of strengthening the tourism economy.