Survey and Research on Heze Brand and Corporate Image Design_Heze Brand Design Company

Foreword to the website plan of Heze City, Shandong Province Shatupai Food Industry Co., Ltd.: In today's era of rapid network development, the Internet is a place for enterprises to carry out image promotion, product display and promotion, communication with customers, and information interaction. Building your own website is helpful for companies to establish their own online brands. It is of great significance to the company's long-term development, corporate culture, and corporate brand building. According to statistics from authoritative organizations, the number of global Internet users has exceeded 500 million in 2003

It will reach 1.5 billion by 2005; China’s direct Internet revenue in 2003 was US$800 million; by 2006, half of global commerce will be conducted online

The Internet is changing the economy and changing the The way people obtain information, if companies do not join the Internet economy early, they will be eliminated

Specific company introduction: Shandong Shatupai Food Industry Co., Ltd. was founded on August 8, 1988. The ownership is a joint-stock system. A private enterprise, it is a vibrant, innovative and rapidly developing roasted seed food enterprise. It is far away from urban pollution and is known as the "natural food city"

The company covers an area of ??more than 230 acres and has fixed assets of 50 million yuan. Total assets are 3

800 million yuan. It now has 6 branches, including melon seed processing factory, puffed food processing factory, condiment processing factory, peanut processing factory, production melon seed processing factory, and 10 sunflower seed processing factories. The production line and complete testing equipment can produce 2,000 tons of sunflower seeds, 1,000 tons of black melon seeds, 2,000 tons of white melon seeds, and 5,000 tons of peanuts annually

Shatu people strive for survival by quality, development by reputation, and sincere communication. Friends, with the company spirit of "keep working hard to make advanced equipment and first-class products", we will continue to launch more sophisticated and delicious roasted seeds and nuts to meet consumer needs

Heze Shatupai Food Industry Co., Ltd. , mainly produces melon seed series and peanut series products

The melon seed series mainly includes four categories: black melon seeds, sunflower seeds, fragrant melon seeds, and white melon seeds; peanuts mainly include spiced peanuts, etc.

The company's products are deeply recognized by consumers for their "stable quality and reliable reputation", and are rated as "Product Quality Approved Products" by the Heze City Technical Supervision Bureau; and are rated as "Consumer Trustworthy Enterprises" by the Heze City Consumers Association. ; Awarded the honorary title of "King of Melon Seeds" by the Beijing-Kowloon Economic Cooperation Belt Committee; rated as: "China's Recognized Famous Brand Product" by the China Social Survey Office

In August 2002, it was successfully passed Obtained ISO9001 international quality system certification

Shatu Melon Seeds strives for development through continuous improvement and will face consumers with more reliable product quality and better services

Shatu, Heze City, Shandong Province Brand Food Industry Co., Ltd. is an advanced private enterprise in Shandong Province and Heze City. It is the first roasted seed company in Heze City to pass ISO9001 international quality system certification. It is a natural food manufacturer in Shatu Food City

The product is "Shatu Brand" melon seeds. It is a famous product of Shatu Food City, with an annual production capacity of more than 6,000 tons. It is the largest roasted seed enterprise in the Central Plains

Shatu Food Industry Co., Ltd. has developed rapidly in recent years. It has built a melon seed and a peanut processing plant, covering an area of It covers an area of ??24,600 square meters and has a net asset of 8 million yuan

There are more than 60 distribution agents across the country, and sales branches of Shatu Food Industry Co., Ltd. have been established in Tai'an, Nanchang, Beijing and Zhengzhou

Our company relies on modern technology and combines traditional formulas to produce a series of products with national characteristics, so that our business can maintain long-term prosperity and change with each passing day

Shatu people have collected a variety of folk formulas , after repeated research by technical staff, the introduction of modern technology and equipment, carefully developed the "Shatu Brand" series of melon seeds, spiced melon seeds, salt and pepper white melon seeds, special fragrant melon seeds, cream sunflower seeds and peanuts, which are very popular among consumers

In 2001, it was awarded as "China's Recognized Famous Brand Product" by the China Social Survey Office

Sandy soil has been nourished by sandy soil since ancient times. The soil is fertile and water-rich, green and natural, making the sandy soil a piece of land under the sun. Golden

Shatu people strive for survival by quality, development by credibility, and make friends with sincerity. With the company spirit of "keep working hard to make advanced equipment and first-class products", we will continue to launch more sophisticated and delicious products. Roasted seeds and seeds food to meet consumer needs

(1) Determine the specific goals of establishing the website; He, Shandong Province

Zeshi Shatupai Food Industry Co., Ltd. is a production-oriented enterprise

Generally speaking, production-type enterprises mostly build websites based on perceptual appeals, which requires a website based on perceptual appeals. Most of them are service-type enterprises. Of course, this classification method is not absolute. Sometimes, as a production-oriented enterprise, its website may be service-oriented or comprehensive. It is also possible that a website may choose different types at different times. Websites have different styles of appeals

Websites that emphasize emotional appeals mostly focus on establishing a corporate image and are service-oriented

The service here has two meanings. First, the company itself provides services, such as the service industry; second, the company's pre-sales and after-sales services

Through services, the company's status in the hearts of customers is enhanced, thereby promoting marketing. This type must be focused on The style design and creativity of the website are mainly based on perceptual appeals, deliberately rendering or creating a unique corporate atmosphere, and deliberately embodying a sense of value of the website or products and services. They must not be described in a straightforward manner, nor can they just move traditional services to On the Internet, I think most websites are like this. We provide high-quality services. You are welcome to contact us, etc. Just imagine, the Internet is just a virtual environment. You have not created a trustworthy atmosphere for viewers. People rely on it. What to trust in your service? In reality, the reputation of a company is as effective online

We can use the website