Tesla expands its PR team in China, with recruitment covering ten cities

A few days ago, the car-buying website Buycar learned from foreign media that after disbanding the core public relations team at its U.S. headquarters during the National Day holiday, Tesla is currently expanding its public relations team in China and recruiting new employees.

It is reported that Tesla is currently recruiting public relations and government relations employees in some large cities and small central cities in China (including Shijiazhuang, Haikou, etc.). Its recruitment advertisement does not specify the number of new employees recruited. , but the recruitment scope covers ten cities. Tesla said that the public relations and government relations team will be responsible for establishing and maintaining Tesla's positive corporate image in the Chinese regional market and establishing connections with the media, government agencies and industry organizations. In addition, the team's responsibilities include arranging media appearances for Tesla China executives, conducting policy research, and liaising with local governments.

Tesla’s expansion of its public relations team in China is in sharp contrast to the U.S. media strategy. Tesla’s previous move to largely disband its U.S. media relations team has been questioned by many public opinion. Industry speculation suggests that Tesla’s recent expansion of its public relations team may be related to the importance of the Chinese market.

Data shows that since mass production of the domestic Model 3 began in January this year, Tesla has delivered 69,514 domestic Model 3s in the first eight months of this year, making it China's leading manufacturer. Electric vehicle manufacturer. Tesla's China revenue even accounts for about a quarter of the company's total revenue, and this proportion is expected to increase as Tesla launches the domestic version of Model Y.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.