Auction of Dongguan Overseas Chinese Hotel

Dongguan Property Rights Trading Center issued an auction announcement to the public. The center will conduct public bidding in the auction hall of the center at 3:30 pm on January 30, 2011. It is located at 27 Yunhe West 2nd Road, Dongguan City. As well as the land use rights and above-ground buildings of No. 28 Overseas Chinese Hotel and Overseas Chinese Building, the land use area of ??the transfer subject is approximately 14,179 square meters; the total construction area of ??the above-ground buildings is approximately 56,115.86 square meters.

This auction is the third auction of Overseas Chinese Hotel. The first two auctions failed. It is understood that the first time was the failure of the first auction at the end of April 2003. The starting price of the first auction at that time was 300 million yuan.

The second time was the second auction in June 2005 with a starting price of 250 million yuan, but it also failed. The starting price of the third auction was lower than the previous two, and had dropped to 200 million yuan, a full 100 million yuan drop. But the required deposit is 20 million yuan, which is higher than the 10 million yuan in the previous two times.

The hotel auction is not a business crisis

Why did the smash-hit Overseas Chinese Hotel "close"? People in the hotel industry in Dongguan once analyzed that there are more and more hotels in Dongguan now, and the Overseas Chinese Hotel is no longer the only foreign-related hotel in Dongguan. Its original advantages are no longer obvious, and it faces fierce competition like other hotels.

However, relevant people from Dongguan Business Travel Management Co., Ltd. also explained: The auction of Overseas Chinese Hotel and Overseas Chinese Building is not a business crisis. At that time, the turnover of the Overseas Chinese Hotel was still rising. The reason for the auction was in accordance with the relevant spirit of the central government. Governments at all levels should withdraw from the operation of enterprises in competitive market industries and only be allowed to participate in energy-related industries (such as electricity, public transportation, etc.) *Automotive, etc.) industry operations. Hotels are competitive enterprises in the market, and the government's withdrawal from operations is a reflection of the implementation of national policies.

Expert point of view

Overseas Chinese Hotel has no advantage

Liu Gengsheng, general manager of Qibang Management Consulting: It is not normal for Overseas Chinese Hotel to reduce its price and fail to sell. Also normal. What is abnormal is that the current real estate prices across the country are rising at a "rocket" speed, while the starting prices of Overseas Chinese Hotel and Overseas Chinese Building are constantly falling.

There are three reasons why it is said to be normal: First, the Overseas Chinese Hotel and Overseas Chinese Building, like Zhonghao Plaza, have formed bad psychological expectations. Second, the country is currently increasing its efforts to regulate real estate, and capital does not dare to enter easily. Third, the Overseas Chinese Hotel and Overseas Chinese Building are located in the old city and have no advantage over the new city.

Hotel Archives

The oldest foreign-related hotel in Dongguan

Overseas Chinese Building and Overseas Chinese Hotel are enterprises under Dongguan China Travel Service, and both are state-owned. The two hotels are connected into one and are located on Yunhe West Road, Dongguan. This location was once the most prosperous commercial and life center area in Dongguan, across the river from the Xichengmen Cultural Plaza, the largest in the city.

It is understood that the Overseas Chinese Building was built in the mid-1960s and has a history of about 40 years. It is currently the longest hotel in Dongguan. The main building of the Overseas Chinese Building has 5 floors and a podium floor of 4 Floor, at that time, this was the only foreign-related hotel in Dongguan.

The Overseas Chinese Hotel was completed in March 1996. The hotel has 28 floors and a five-and-a-half-story underground parking lot. The building is 98.95 meters high and has been rated as a four-star hotel by the country. When it was built, it was the hotel with the highest floors and the highest star rating in Dongguan. Star hotel; in 1999, it was the first hotel in Dongguan with golden key service. Its excellent geographical location, elegant surrounding environment, convenient shopping conditions, and warm and high-quality services make it the best choice for business, conference, and tourism groups.