Traditional Culture Encyclopedia - Hotel franchise - Platinum Dream, Chinese Dream —— Approaching Drunk Fairy Platinum Dream

Platinum Dream, Chinese Dream —— Approaching Drunk Fairy Platinum Dream

Wine is the essence of food, and drinking is an art. From literature and art, culture and entertainment to diet and cooking, health care and other aspects, wine plays an important role in China people's lives. Wine is like character, and wine is like business.

20 14 10, founder of drunken fairy Xie Jinding. Com, when traveling in Maotai Town, Guizhou Province, I tasted all the local famous wines under the recommendation of my friends. Among all the styles of Maotai-flavor liquor, he likes a kind of liquor called "Platinum Dream" best.

This wine has a soft mouth and a smooth throat. It is quick to sober up, clear and transparent, elegant in aroma, mellow in body and long in aftertaste. But strangely, the popularity and sales of Platinum Dream in the local area are very average.

Xie Jinding thinks this is an opportunity. After rational consideration and long-term preparation, from 2065438 to March 2005, he formally established Zuixian Baijinmeng (Shenzhen) Liquor Co., Ltd. (namely "Zuixian.com").

Drunk fairy The industries of com include liquor, health wine, wine and foreign wine. In addition to operating liquor franchise stores on platforms such as Tmall, JD.COM, Pinduoduo and Suning.cn, it also provides a series of supporting services including brand promotion, product marketing, logistics and after-sales service.

In order to win the online sales authorization of "Platinum Dream", Zuixian.com began to promote cooperation and negotiation with Guizhou Maotai Distillery (Group) Platinum Wine Co., Ltd.

20 19 to 10, the two sides formally reached in-depth cooperation, intoxicated. Com is responsible for the whole network sales of "Platinum Dream" wine, including the operation and promotion of subsystems of POP comprehensive stores such as Tmall, JD.COM, Pinduoduo, Taobao and Suning.cn.

Liquor has a long history in China, but this concept is very new. After the founding of New China, for the sake of industrial standardization, local distilled spirits such as liquor, shochu and Laobaigan were collectively called "China Liquor".

Before the Song and Yuan Dynasties, the color of "white wine" was milky white, the alcohol content did not exceed 10, and it matured quickly and had a short shelf life. By the Yuan Dynasty, due to the introduction of distillers, wine-making technology had made great progress. Soju was produced by direct distillation of grain turbid liquor.

Traditional brewing technology

However, this kind of shochu is only the embryonic form of liquor. After the continuous innovation of brewing technology and distillation technology in Ming and Qing Dynasties, liquor in general sense was finally formed.

So far, China liquor has developed a variety of flavor types, including Maotai-flavor type, Fen-flavor type, Luzhou-flavor type, Laobai dry-flavor type, Rice-flavor type, Feng-flavor type and mixed type. Among them, Maotai-flavor type is also called Maotai-flavor type because it originated from Maotai process. "Platinum Dream" wine naturally belongs to the maotai-flavor type.

"Platinum Dream" is committed to creating a new benchmark for China's commercial sauce flavor, with the best among the best and the master's pro-tune. The solid-state fermentation of China Daqu pure grain was followed in the process, which not only retained the inheritance of traditional Maotai-flavor wine, but also met the taste demand of modern people for new Maotai-flavor wine to the greatest extent.

Everyone dreams of success, wealth, health and freedom. Platinum dream wine will lead consumers to become people who dare to pursue their dreams and realize them.

At present, the whole network sales channel of Platinum Dream has been set up and will be officially put on shelves in Tmall, Dream, Pinduoduo and Suning.cn.

Platinum dream real shot map

Drunk fairy With the core value concept of "benefiting employees and satisfying drinkers", com will bring more good wine to drinkers in the future, and strive to make drinkers all over the world drink satisfactory wine and rest assured wine.