Traditional Culture Encyclopedia - Hotel franchise - Marriott Hotel has participated in China International Import Expo (CIIE) for many times.

Marriott Hotel has participated in China International Import Expo (CIIE) for many times.

Marriott Hotel has participated in China International Import Expo (CIIE) three times. Focus on fashion design, vibrant lobby space and approachable new service experience is to break the stereotype and meet the demands of young people who pursue individuality. Different from the traditional hotel lobby, the main color of Moxy lobby is fresher, and a leisure area will be opened for young travelers to throw darts and play board games. The tables and chairs in the lobby are also simple long tables, similar to the bar, and you can turn on the computer to work. The whole experience of the hotel is fun and interesting.

Introduction of Marriott Hotel

Marriott, whose full name is Marriott International, came out at 1927. Now Marriott has 30 hotel brands. At that time, it was founded by the late Willard marriott in Washington, USA. At first, it was just a small beer shop called Hot Shop, but it quickly developed into a famous chain restaurant.

In China, Shanghai has the largest number of hotels, accounting for one third of the total number of hotels. Followed by Beijing, there are 10 Marriott brand hotels opened, and there are 7 in Guangdong. Hotels under the group are also located in Hong Kong, Tianjin and Jiangsu. After 20160,000 Hao acquired Starwood, the brand scale was unprecedented, and 30 hotel brands made a grand debut, becoming the market leader in China.

With the continuous maturity of high-end hotel industry in China, consumers and owners have deepened their understanding of hotel brands, and people have gradually formed a preference for choosing different hotel brands based on different tourism purposes, which has prompted Marriott's hotel brands to plan their brand combinations more appropriately with brand and destination strategies when developing new hotels. The layout of different market segments actively adapts to and guides the upgrading and changes of China tourism market.