How to make pharmacy posters? Spring Festival pharmacy pop poster time

About how to write drugstore lottery pop. Part of the content of this article is collected from the Internet. Our company is not responsible for its authenticity. If you have any objection or infringement, please contact us in time and we will delete it immediately! ==This article is in word format, which can be easily edited and modified after downloading! == Pharmacy Lottery Pop Part One: Pharmacy Advertising Pop Display As a selling point advertisement, POP originates from the retail industry of mass merchandise. It uses the most direct, most beautiful and most suitable way to advertise a series of information at the terminal. It is also suitable for retail properties. of pharmacies. Precisely because it originated from the field of fast-moving consumer goods, several POP application phenomena have appeared in the pharmacy retail field: The first is the adoption doctrine, which completely copies the POP forms and usage methods of mass merchandise retail terminals, without considering the special characteristics of drugs. attribute, which leads to the lack of medicinal flavor in pharmacies, and such stores have lost themselves; the second type is Handan toddlers, who only learn the shape but not the charm. For example, the selling point of a certain medicine is hand-drawn. Due to lack of skill, the text appears ugly. A good pharmacy will be hampered by bad POP; the third type is dogmatism, the entire pharmacy is crowded with various POPs, without focus, and at a glance, the information that several businesses want to convey is not remembered. Regarding the standards and specifications for the use of POP, many experts have written articles. I will not go into details. It is more necessary to think about how to make POP generate sales power. There is a "Three Character Classic" about POP, which basically includes many precautions, but there are five key aspects that are worth emphasizing: 1. Pay attention to the difference between customers in pharmacies and supermarkets. People who patronize supermarkets are basically healthy people, and time Quite abundant, leisurely shopping not only meets needs, but also enjoys life; while the customers of drug stores are basically unhealthy or sub-healthy people, or people closely related to the customers are in an unhealthy state. Such people are pressed for time and have clear needs. At the same time, most of them He looked worried. This determines that the presentation form and use method of POP must be different from that of supermarket terminals, so that customers can understand the information they need faster, more directly and more conveniently in the pharmacy. 2. Pay attention to reflect the "medicinal flavor" of the pharmacy. Excessive use of POP can easily cause the pharmacy to be too atmospheric. Customer health is a very serious need, and professionalism always comes first. If the pharmacy cannot meet the health needs of customers in a professional way, the pharmacy will It is impossible to cultivate regular customers. Therefore, the POP in the pharmacy must have a certain "medicinal flavor". The POP information cannot be based on price. At the same time, health-related medication information, health information, etc. should be disseminated. 3. Pay attention to making good use of the celebrity effect. Many brand products have image spokespersons. Celebrities are people well-known to customers. It is a factual logic to associate celebrities with medicines and thus pharmacies. Therefore, when pharmacies use POP, choosing a good star and making good use of the star effect can not only improve the recognition of the pharmacy's products, but also improve the pharmacy's brand power. With only dry drug names and main functions, this type of POP cannot arouse the excitement of customers. 4. Pay attention to the selection of POP advertising items. The emergence of POP is to improve sales performance. According to the 80/20 rule, customers cannot remember massive POP content. Therefore, when drawing terminal product advertisements, there must be choices. More than 5,000 regular sellers The maximum number of items in the product regulations should not exceed 100, and the number should not exceed 10 under special operating circumstances. In this way, the POP content must be clear to customers at a glance. 5. Pay attention to the types of POP. Broadly speaking, everything that customers can see can be in the category of POP, including the clothing of store employees. For example, if the store environment is good, but the clerk's clothes are worn out or unclean, it will cause dissatisfaction among customers, which will lead to a reduction in the clerk's recommendation power. For another example, if a drug store window is covered with POPs of medicines from various small manufacturers, it will look like a dog-skin plaster wall, which will also fail to attract the attention of customers.

At the beginning of the three-character POP store, the appearance is similar, but the spirit is far away. If the store is not polished, it will not be successful. Think carefully and avoid luxury. Small investment, large output, POP, the eye of the store. Competition is fierce, development benefits, and inner beauty , show it off; decorate the facade, make a deep impression, pretend to be a shelf, make customers feel comfortable; display hundreds of products, no one knows, show the fine products, and enjoy the golden fruits; travel alone, but cannot handle it, but everyone can study it, and the gold can be broken; travel alone, do not like it Disturbance, POP, let it be known; guests are here, no time to pay attention, POP, can talk to oneself; hand-painted, full of personality, one or two lines, to show the selling point; three or four lines, can't remember, seven or eight lines, no time to read; words Correct, it is easy to identify, over-editing will make customers dizzy; red and yellow, eye-catching, blue and white, deep thinking; words of care, not too many, special price tags, must be clear; activity text, clear at a glance, packaging box, together Display; printed paintings, neat and beautiful, star paintings, familiar to customers; hanging on the wall, good atmosphere, wall stickers, attract customers' attention; colorful balloons, soft atmosphere, clean clothes, true to their word; if the store does not learn, customers will not come, learn And use, review more. Part 2: Catalog of Hand-painted POP Marketing Skills for Pharmacies Part One: Common Font Practice for Hand-Drawed POP 1. Writing Practice of Square Characters P1-22. Writing Practice of Same Bold Characters Horizontally and Vertically? P1-123. Writing Practice of Variant Characters P1-144. Stacking Writing practice of embossed characters P1-235. Writing practice of color-changing laminated characters? P1-286. Writing practice of fat characters P1-307. Writing practice of software characters P1-408. Writing practice of decorative characters P1-459. Festival fonts Writing exercises? P1-5310. Number writing exercises P1-57 Part 2: Hand-drawn POP inspirational selection 1. Warm reminders about time? P2-22. Corporate proposition: 10 principles of doing things? P2-33. Warm reminders : Today P2-44. Employee management and team building? P2-55. Believe in yourself P2-66. The working atmosphere of the company P2-77. Complaint tips P2-9 Part 3 Pharmacy hand-painted POP marketing skills 1. Slimming product hand-painted POP design "Five Steps" P3-42. Single product recommendation tool: "Breaking Card" P3-93. Valet decoction "Guyuan Cream"? P3-114. Lottery? P3-125. Monthly fixed-time lottery P3- 136. One lottery draw for purchases over 38 yuan P3-157. Member category: Apply for a membership card? P3-178. Member category: Member benefits P3-219. Member category: Buy one get one free P3-2410. Gift distribution place? P3-2511. Opening promotion information? P3-2612. Free rice promotion information P3-2713. Holiday promotion: Dragon Boat Festival P3-2814. Promotional information: Get free P3-3015 for purchases. Prescription medicine: 12% off P3-3116. Single product recommendation: Ringworm ?P3-3217. Single product recommendation: Buckwheat Pillow P3-3318. Single product recommendation: Calcium-in-Calcium Oral Liquid P3-3419. Single product recommendation: Mint Lozenges?P3-3520 Single product recommendation: Pediatric Intellectual Syrup P336 Part 3 Pharmacy hand-painted POP marketing skills 21. Single product recommendation: Xiaoer Qingrening Granules P3-3722. Single product recommendation: Antiviral Oral Liquid P3-3823. Single product recommendation: Jianwei Granules? P3-3924. Single product recommendation: Jiangzhitong Stool capsules P3-4025. Single product recommendation: Zhitong and Anti-inflammatory Granules P3-4126. Single product recommendation: Ganmaoling Granules? P3-4227. Single product recommendation: Antiviral Oral Liquid P3-4328. Single product recommendation: Golden Bean Appetizer Oral Liquid P3-4429. Single product recommendation: Compound Mint Bear Bile Lozenges? P3-4530. Holiday Promotion: Thanksgiving Day P3-4631. Holiday Promotion: Father's Day P3-4732. Holiday Promotion: Mother's Day P3-4833. Holiday Promotion: Valentine's Day P3-49 Part 3: Tips for pharmacies to make good use of POP advertising Tips for pharmacies to make good use of POP advertising In pharmacies, when consumers are faced with many products and have no idea where to start, POP advertisements placed around the products will continue to attract customers. It silently provides product information to consumers and plays a role in attracting consumers and promoting their decision to purchase. Therefore, POP advertising is known as the "second salesman". Successful POP advertising can not only increase the visibility of the product, but also promote the corporate image. It can establish and enhance the corporate image at the sales terminal, thereby maintaining a good relationship with consumers and enhancing consumers' attention to the product and the company. good impression.

But how much do you know about POP advertising? What does it do in the terminal? How can pharmacies make better use of this form of advertising? This issue is dedicated to introducing you to this “advertising expert”! Professional POP: Three steps to induce you to consume. Among the purchases made by customers at the sales site, about two-thirds are unplanned random purchases, and about one-third are planned purchases. "POP advertising can not only create a relaxed and pleasant sales atmosphere, allowing consumers to understand product characteristics in advance and generate purchasing impulses, but the most important thing is to enable consumers to consume and increase terminal sales. 1. Attract customers to browse in the store. In actual purchases, two-thirds of consumers make temporary purchase decisions. Therefore, terminal store sales are directly proportional to consumer traffic. Therefore, use POP advertising placed at the front of the store, such as billboards, standing billboards, and physical objects. Large samples, etc., strive to display the self-characteristics and product personality of the product, and successfully enable consumers to enter the store. 2. Prompt customers to observe the product. The second step in promoting consumer purchase is to let POP. Generate the power to make customers stop and take a closer look. For example, at the sales terminal, some impactful and provocative POPs will make consumers stop involuntarily. In this way, while capturing the customer's points of interest, coupled with the salesperson's words, On-site operations, free gifts, trial samples, etc. can fully induce consumers to purchase. 3. Stimulating customers to make final purchases is the core function of POP advertising, and it is also the final impact of POP. Effective POP advertising should be used to appeal and answer customers' concerns, so that whether or not there is a dedicated person to introduce the product, it can produce 10 times the sales force and achieve the final purchase. If a company's products require POP advertising, what aspects should be considered? What are the characteristics of each form of POP? Here is a case of product POP advertising for your reference: 1. Make a 1X5m shopping guide. (Exhibition board), the design and production requires prominent branding, focused appeals, rich pictures and texts, and solid production. It should be placed on both sides of the store entrance or in a suitable location inside the store. 2. Posters should be placed on smooth walls of 1.4~1.8m on both sides of the store and in the store. Stick firmly on the glass door or 1.4~1.8m smooth wall in the store, and put them in an array for better visual and promotional effects. 3. Place the brand cards on the counter, close to the product display, with foldouts or small brochures inside to facilitate target purchases. to learn more about the product. 4. The hanging flags are hung side by side at a height of 2.5m and above the front counter. 5. The indoor light box must also be placed near the product (the planning center will issue a color inkjet draft and must be produced according to the requirements. Achieve uniformity.) 6. The store signage is low-cost, high-grade and durable (the planning center issues color inkjet drafts and is produced by a local advertising company.) 7. The product model is divided into indoor and outdoor. "Pyramid-style" assembly, fixed with transparent glue, care should be taken to avoid damage outdoors. 8. Large size: 6X20m, excellent visual effect, but pay attention to windproof facilities (hanging in front of or facing large shopping malls, supermarkets). 9. Outdoor billboards: large billboards, close to the store (point of sale), placed on the top of the 5th floor or on the podium (market growth - consider this operation during the mature period.) 10. Vehicle body (vehicle stickers) advertising: Buy out the rear stickers or front stickers on buses on major routes in the early stage. During the product growth period, complete vehicle body advertising can be considered based on conditions. Pharmacies: POP advertising is very popular. A successfully produced POP can play the most critical and direct stimulus and incentive for consumption in drug stores, achieving unexpected terminal promotion effects. Common pharmacy POP styles include the following categories: 1. Signature POP. Advertising forms such as electric subtitles, curtains, flags, etc. are set up on the store door. 2. POP at the counter. Product advertisements and sales information placed on the counter in the store. Content includes new product launches, usage guidance, gift distribution, etc. 3. Display or window display POP. Use the interior space of the store or the setting of the window to display the structure or three-dimensional form, including both static and static forms. 4. Wall type POP. Print advertisements directly pasted on walls, columns, showcase glass, counters and other surfaces. 5. Hanging POP. Use hanging objects such as balloons, hanging flags, empty packaging boxes, decorations, etc. to convey advertising information. 6.POP. Use electric and other mechanical equipment or natural wind power to display advertising shapes. 7. Packaging POP. After the display packaging design is completed, it can be used as a small display stand to display goods after being opened or appropriately changed.

8. Optical fiber, computer subtitles, TV wall or multimedia, laser image light source POP. (Li Bing) Common Sense Chapter POP advertising traces back to its origin and definition: POP advertising is point-of-purchase advertising (POINTOFPURCHASE). It can seize the psychological weaknesses of customers and use exquisite copywriting to emphasize the features and advantages of the product to customers. Origin: POP advertising originated from storefront advertising in supermarkets and self-service stores in the United States. In 1939, after the American POP Advertising Association was formally established, POP advertising gained formal status. But in terms of form, in ancient my country, there were wine gourds and flags hanging outside hotels, banners hanging outside restaurants, flags hanging outside inns, or medicine gourds and plasters hanging at the entrance of pharmacies, as well as during festivals and festivals. The lighting of lanterns and colorful decorations during festive events can be said to be the originator of POP advertising. ￥5.9 Baidu Wenku VIP limited time offer is now open, enjoy 600 million + VIP content immediately. Get the high-quality drugstore lottery pop-example template (7 pages) Muyang Data Part of the content of this article comes from the Internet. Our company is not responsible for its authenticity. If you have any objection or infringement, please contact us in time and we will delete it immediately! ==This article is in word format, which can be easily edited and modified after downloading! == Pharmacy Lottery Pop Part One: Pharmacy Advertising Pop Display As a selling point advertisement, POP originates from the retail industry of mass merchandise. It uses the most direct, most beautiful and most suitable way to advertise a series of information at the terminal. It is also suitable for retail properties. of pharmacies. Precisely because it originated from the fast-moving consumer goods field, several POP application phenomena have appeared in the drug store retail field: Page 1 The first one is borrowingism, which completely copies the POP form and usage method of mass merchandise retail terminals, without considering The special properties of medicines have led to the lack of medicinal flavor in pharmacies, and such stores have lost themselves; the second type is Handan toddlers, who only learn the shape but not the charm. For example, the selling point of a certain medicine is hand-drawn, but due to lack of skill, the words are not reflected Ugly, a good pharmacy will be affected by bad POP; the third type is dogmatism, the entire pharmacy is packed with all kinds of POP, with no focus, and at a glance, the information that several businesses want to convey is not remembered. . Regarding the standards and specifications for the use of POP, many experts have written articles. I will not go into details. It is more necessary to think about how to make POP generate sales power. There is a "Three Character Classic" about POP, which basically includes many precautions, but there are 5 key aspects that are worth emphasizing: Page 2 1. Pay attention to the difference between customers in pharmacies and supermarkets People who patronize supermarkets are basically healthy People who have plenty of time can enjoy leisurely shopping while satisfying their needs; while the customers of drugstores are basically unhealthy or sub-healthy people, or people closely related to the customers are in an unhealthy state. Such people are pressed for time and have clear needs. , and most of them looked worried. This determines that the presentation form and use method of POP must be different from that of supermarket terminals, so that customers can understand the information they need faster, more directly and more conveniently in the pharmacy. 2. Pay attention to reflect the "medicinal flavor" of the pharmacy. Excessive use of POP can easily cause the pharmacy to be too atmospheric. Customer health is a very serious need, and professionalism always comes first. If the pharmacy cannot meet the health needs of customers in a professional way, the pharmacy will It is impossible to cultivate regular customers. Therefore, the POP in the pharmacy must have a certain "medicinal flavor". The POP information cannot be based on price. At the same time, health-related medication information, health information, etc. should be disseminated. Page 3 3. Pay attention to making good use of the celebrity effect. Many brand products have image spokespersons. Celebrities are people well-known to customers. It is a logical fact to associate celebrities with medicines and thus with pharmacies. Therefore, when pharmacies use POP, choosing a good star and making good use of the star effect can not only improve the recognition of the pharmacy's products, but also improve the pharmacy's brand power. With only dry drug names and main functions, this type of POP cannot arouse the excitement of customers. 4. Pay attention to the selection of POP advertising items. The emergence of POP is to improve sales performance. According to the 28/20 rule, customers cannot remember massive POP content. Therefore, when drawing terminal product advertisements, there must be choices. More than 5,000 regular sellers The maximum number of items in the product regulations should not exceed 100, and the number should not exceed 10 under special operating circumstances. In this way, the POP content must be clear to customers at a glance. Page 4 5. Pay attention to the types of POP. Broadly speaking, everything that customers can see can be in the category of POP, including the clothing of shop assistants. For example, if the store environment is good, but the clerk's clothes are worn out or unclean, it will cause dissatisfaction among customers, which will lead to a reduction in the clerk's recommendation power.

For another example, if the drugstore window is covered with POPs of medicines from various small manufacturers, it will look like a dog-skin plaster wall, which will also fail to attract the attention of customers. At the beginning of the three-character POP store, the appearance is similar, but the spirit is far away. If the store is not polished, it will not be successful. Think carefully and avoid luxury. Small investment, large output, POP, the eye of the store. Competition is fierce, development benefits, and inner beauty , show it off; decorate the facade, make a deep impression, pretend to be a shelf, make customers feel comfortable; display hundreds of products, no one knows, show the fine products, and enjoy the golden fruits; travel alone, but cannot handle it, but everyone can study it, and the gold can be broken; travel alone, do not like it Disturbance, POP, let it be known; guests are here, no time to pay attention, POP, can talk to oneself; hand-painted, full of personality, one or two lines, to show the selling point; three or four lines, can't remember, seven or eight lines, no time to read; words Correct, it is easy to identify, over-editing will make customers dizzy; red and yellow, eye-catching, blue and white, deep thinking; words of care, not too many, special price tags, must be clear; activity text, clear at a glance, packaging box, together Display; printed paintings, neat and beautiful, star paintings, familiar to customers; hanging on the wall, good atmosphere, wall stickers, attract customers' attention; colorful balloons, soft atmosphere, clean clothes, true to their word; if the store does not learn, customers will not come, learn And use, review more.

Page 5 Part 2: Table of Contents of Hand-painted POP Marketing Techniques in Pharmacies Part 1: Practice of Commonly Used Fonts for Hand-Drawed POP 1. Writing Practice of Square Characters P1-22. Writing Practice of Same Bold Characters Horizontally and Vertically? P1-123. Writing Practice of Variant Characters P1- 144. Writing practice of laminated characters P1-235. Writing practice of color-changing laminated characters? P1-286. Writing practice of fat characters P1-307. Writing practice of software characters P1-408. Writing practice of decorative characters P1-45 Page 6 9. Writing exercises in holiday fonts? P1-5310. Writing exercises in numbers P1-57 Part 2: Hand-drawn POP inspirational selection 1. Warm reminders about time? P2-22. Enterprise proposition: 10 principles of doing things ?P2-33. Warm reminder: Today P2-44. Employee management and team building ?P2-55. Believe in yourself P2-66. The working atmosphere of the company P2-77. Complaint reminder P2-9 Part 3: Pharmacy hand-painted POP marketing skills Page 7 1. "Five steps" of hand-drawn POP design for slimming products P3-42. Single product recommendation tool: "Shocking Card" P3-93. Valet decoction "Guyuan Paste"? P3-114. Lottery? P3 —125. Fixed-time lottery draw every month P3—136. Draw once for every 38 yuan spent P3—157. Member category: Apply for a membership card? P3—178. Member category: Member benefits P3—219. Member category: Buy one get one free P3— 2410. Where to distribute gifts? P3-25 Expand the full text_Read the high-quality drugstore lottery for free... The full text is limited to the free guide. Transfer the long picture to the network disk and send it to WeChat. Download the document. Beijing Baidu Network Technology Co., Ltd. version number 8.0.70 Privacy Policy Permission statement Copyright statement: This document is provided and uploaded by users, and the revenue belongs exclusively to the content provider. If there is any infringement in the content, please report it or claim it. Page 8 ___ selects high-quality drugstores for you to draw... 476 member documents Pharmacy Lottery Program 1976 people read Pharmacy Lottery Program 1000 people read Pharmacy Advertising pop display 2280 people read Pharmacy Pop Display 4.4W people read Obtain all documents 1000 people are watching Based on your browsing, we organize information collection for you_About Pharmacy Lottery Pop Writing folders_The writing and hanging details of hand-painted POP in drugstores-Baidu Wenku 4.3 points 1066 reads Pharmacy POP poster design that can be learned in one go-Baidu Wenku 3.8 points 1049 reads The recent download volume has soared The collection of banners and slogans for drugstore promotions-Baidu Wenku 2.1 1346 points to read the remaining 13 selected documents of popular articles_Go to the APP to get all collections of related documents with one click. Pharmacy lottery program, free access to the full text. 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During this special festival, people buy various medicines to ensure the health of themselves and their families. In order to better attract consumers, pharmacies can publish posters during the Spring Festival to remind people to pay attention to the health of themselves and their families. Posters can include the name, address, business hours, discount information, etc. of the pharmacy, as well as some promotional text about the drugs to remind people to pay attention to the health of themselves and their families. Posters can also place some pictures about the festival to better attract consumers. How to write the word "medical" on drug store posters. The word "medical" in drug store posters can be expressed in different ways. The following are some possible writing methods and related information: 1. Medical supplies: This term is relatively broad and includes various medical equipment, equipment and supplies, such as masks, gloves, bandages, disinfectants, etc.

Therefore, if a pharmacy mainly sells these products, it can use this term in the poster. 2. Medical equipment: This term is more professional and is usually used to refer to some high-end medical equipment and instruments, such as electrocardiographs, blood pressure monitors, syringes, etc. If the products sold by pharmacies fall into this category, this term can be used for promotion. 3. Medical and health products: This term is broader than the first two, including other medical and health products besides medicines, such as dietary supplements, health equipment, health foods, etc. If the pharmacy sells a wide variety of products, using this term can better describe the situation. Generally speaking, "medical" in pharmacy posters can be expressed in different ways according to the actual situation. In addition, you can consider adding some vivid and concise slogans, such as "Pay attention to health, starting from every small purchase", or "Comprehensive health protection, only in our store". These words can better attract people's attention and increase the pharmacy's visibility and influence