Traditional Culture Encyclopedia - Hotel franchise - How should hot spring hotel marketing do marketing?
How should hot spring hotel marketing do marketing?
First of all, define the orientation of hot spring hotel. Is it hot springs plus scenic spots, hot springs plus conference rooms, hot springs plus sports and leisure, hot springs plus rehabilitation, or hot springs plus ecological farms? Understand and master their own differentiation characteristics.
Second, the price system matches the high school. Developing hot spring projects suitable for different groups of people and distinguishing prices can expand the customer base of hot springs. In the price system, there should be items that drain the price and stimulate the guests, so that they have the impulse to stay.
Third, diversified marketing measures. Ota, hot spring platform, soft text recommendation, government activities, high-end forums, monthly theme activities, Baidu search engine, press releases, etc. And launch special projects according to local special holidays. Integrate the resources of surrounding businesses and broaden the consumption items of customers.
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