How to establish the image of the hotel?

1. Location: It is a waste of money to decorate a hotel in a remote location. With a good location, the next renovation can be carried out.

2. Count the flow of people who will come to the hotel for consumption. Before they arrive at the gate of the hotel, it is best to leave them with some impressions that the hotel can attract them in advance. They are attracted by these atmospheres and follow the route to your hotel.

3. Go to the yard in front of the hotel. If the hotel has ever received celebrities, display them on the wall on one side of the courtyard. For example, to make a beautiful bronze medal, "President dd stayed in eee room on aa's bb month cc day".

4. Do a good job in investigating what kind of guests your hotel will receive, mainly for business, sightseeing, or decorating the hotel designated by the political department, and equip the corresponding facilities according to the preferences of such people.

If the hotel operates well, as long as the cost is not too high, join some famous industry associations and become senior members. As an important member of these guilds, it will be easier to get star certificates or other honors after listing (some special guests need to be listed accordingly to get them). On the other hand, the experience and business contacts between peers can help the newly opened hotels develop faster.

6. On the basis of normal operation, it should have its own characteristics, and this characteristic can be accepted by the public.

7. 10% net operating profit is suitable for public welfare, but it is best to repay the society in a win-win way. For example, lounge chairs are provided in the streets where mainstream customers pass most easily, and the logo image of the hotel is marked on the chairs. If you want to help poor students, it is recommended to choose hotel and tourism majors, so that even if they don't work in your hotel in the future, they can bring good reputation to your hotel when they are away. Help is not necessarily in the form of money.

8. Image of employees at all levels: frontline employees should give people a cordial feeling. Middle-level cadres should choose uniforms according to different work and social occasions. It is best to ask professional designers to design colors and styles. As long as the management above the level of deputy general manager dresses appropriately and the fabrics are elegant, they will not be bound by the uniform style.