Diversification is a new highlight of Zhejiang construction industry?

The structural adjustment of Zhejiang's construction industry has been accelerated, and the development of diversified business has taken on a new look and achieved new results. Construction enterprises set foot in real estate, entered the field of high value-added resources and technology, rushed to the beach of hotel service industry, formed an interactive industrial chain, and opened up new profit growth points, with remarkable achievements.

Extend the upstream industrial chain, set foot in the real estate industry and promote coordinated development.

On the basis of stabilizing the main business of the construction industry, all enterprises seize the opportunity, take advantage of the current favorable opportunity of reform and development, seize the first-Mover advantage, use capital operation, find partners and other strategies to lengthen the upstream industrial chain, set foot in the real estate industry, and embark on related high-end industries with scale, efficiency and brand, and have achieved extraordinary results.

There are more than 130 construction enterprises involved in the real estate industry in Shaoxing. Among them, the real estate development group, which consists of eight real estate enterprises under Zhongcheng Group, has successfully developed more than 8.5 million square meters of business in this province and Shanghai, Shandong, Henan, Jiangsu and other places, and its scale is comparable to that of professional real estate enterprises. They started from architecture and have now developed into a diversified economic entity consisting of five major industries, namely, construction, real estate, thermal power generation and chemical investment. In 2006, the sales revenue reached 9.6 billion yuan. This year, Zhejiang Dajing Construction Co., Ltd. jointly invested and contracted the "Uptown by the Lake" real estate project, with a construction area of 200,000 square meters, a civil construction cost of 250 million yuan and an estimated sales income of 900 million yuan. It is the most upscale boutique residential area in the local area. Huafeng Construction Co., Ltd. has made continuous efforts to successfully develop Ningbo's "Long Ze Famous Garden"? Following the classic real estate projects such as "Thousand Lakes Home", real estate projects such as "Dexinyuan", "Shi Ming Jia Jingyuan" and "Du Zi" have been launched one after another.

On June 30th, the Century Huafeng Plaza in Shenyang was grandly started. A 258-meter-high office building and three 150-meter-high high-rise residential buildings will be built, with a total construction area of 420,000 square meters, which will become the coronation point of Shenyang South Gate. It has formed a one-stop industrial chain of real estate development investment, planning, design, prophase, construction and marketing. Changye Construction Group successfully developed the property of "Phoenix Du Ming" in Jinjitang plot in Shaoxing, and then developed the property of "Yulong Bay" commercial and residential building in Tianjin. The second phase has reached its peak, and the pre-sale is hot. The building area developed by Huasheng Construction Group is 1.27 million square meters, with nearly one million square meters completed, and the sales are very hot. Shuguang Holding Group has successively set up real estate development industries in Huai 'an, Jurong, Zhenjiang, Shanghai, Zhengzhou, Taizhou and other places in Jiangsu, developed residential quarters in Huai 'an, bid for 300 mu of development land with a construction area of 400,000 square meters, and also acquired 800 mu of land in Jurong to develop real estate.

The real estate industry of Zhejiang Great Wall Construction Group, a veteran state-owned enterprise, has embarked on the road of independent operation from cooperative operation, and independently developed projects such as Tongxiang Zhouquan Famous Store and Hangzhou Gongchenqiao plot, with an average annual investment of more than 1 100 million yuan. The above are just some examples of enterprise real estate development. As well as a number of large enterprises and groups such as Guangsha Group set foot in the real estate industry, the cake is getting bigger and bigger, and the development prospects are getting broader and broader. The close relationship between the real estate industry and construction has opened up new development space and become two indispensable wheels to promote the development of enterprises and improve economic benefits. The effect of the real estate industry feeding back the construction industry and driving the development of the construction industry has been recognized by the majority of entrepreneurs. In short, among the 26 enterprises we investigated, 2 1 enterprise has real estate development projects of different scales. The earliest enterprises involved in the real estate industry have a history of nearly 10 years, and the latest has a history of 2 years.

To seize the beach for industries with high added value, high technology and high technology content, and open up new ways for the development of construction industry.

On the basis of stabilizing the construction industry, many enterprises have broken industry boundaries, invested their accumulated capital in some sunrise industries, boldly and steadily developed into industries with high added value and high technology content, such as energy, raw materials and high technology, and constantly expanded their development space and increased their market share. Zhongcheng Group invested 654.38 billion yuan to build three thermal power plants, with the maximum steam supply capacity exceeding 800 tons/hour. At present, the annual external gas supply reaches 5.5 million tons. In recent years, it has invested 780 million yuan to build high-grade silicone products and special silicone materials with an annual output of 32,000 tons. It is a key project in Zhejiang Province, and has been included in the 11th Five-Year Plan of Shaoxing City, striving to become the most innovative silicone new material production base in China. Huasheng Construction Group and two other companies invested in the construction of Inner Mongolia Huaye Special Steel Co., Ltd., a northern stainless steel manufacturer. The company has a number of independent intellectual property rights soon after its establishment, and it is expected to realize sales revenue of 3 billion yuan this year.

Baoye Group has invested 870 million yuan to build a residential industrial park since 2002 with the concept of "clicking mortar, from construction to manufacturing". At present, it has formed four major industries: Italy imported glass curtain wall production line, Japan imported steel structure production line, Germany imported wood products production line, high-performance concrete and high-strength prestressed pipe pile. The assembled light steel residential model house developed by the company has passed the expert certification of the Ministry of Construction. Fiona Fang Construction Group, focusing on its subordinate Far Night Vision Company, promotes the development of reflective materials industry for export, and plans to successfully list the reflective materials company on the small and medium-sized board (GEM) before 20 10. Zhejiang Great Wall Construction Group cooperates with internationally renowned electrical companies Schneider and ABB to develop the electrical industry, and undertakes more than 50 million yuan of business every year, leading products to enter the Beijing Olympic Games project.

Building materials trade takes the road of integration, reorganization and strengthening, with annual sales reaching 250 million yuan. Zhejiang Guangtian Riyue Group is an old state-owned enterprise. After reorganization, it expanded to high-tech and resource industries, and optimized the industrial and capital structure. They acquired and reorganized Jiande Sanfeng Mining Company and Machinery Factory of No.12 Hydropower Bureau, expanded Sykes precision manufacturing and casting through holding, and formed the production capacity of Sykes series products R&D center and hydraulic pump assembly, so that its output value will reach 1 100 million yuan in the near future, and the total profit and tax will exceed 30 million yuan. Investing in high value-added, high-tech and energy industries is a new idea and measure for the sustained, rapid and healthy development of Zhejiang's construction industry. Only by breaking industry boundaries, expanding horizons, being brave and good at facing the market, looking for development opportunities, looking forward to it, and making rapid and steady progress can enterprises be immortal.

Enter the hotel industry and open up new development space.

On the basis of stabilizing the main construction industry, many powerful construction enterprises have changed the small-scale operation of setting up small hotels and inns in the past, aimed at the hot industry hotel industry, and invested heavily in building high-end hotels, becoming the leaders of local landmark buildings and hotels. After the investigation in Hangzhou, the research team went to Ningbo, stayed at Sun Moon Hotel, a three-star hotel under Zhejiang Guangtian Sun Moon Group, and stayed at Fiona Fang International Hotel, a four-star hotel under Taizhou Fiona Fang Group. If this was unimaginable in the past, construction enterprises would have such high-end hotels to receive guests. It is understood that many construction enterprises in Shaoxing, Taizhou and other places have opened hotels and joined the hotel industry. Moreover, hotels with large scale, good facilities, high reputation, prosperous business and excellent benefits have become one of the golden business cards and income sources of construction enterprises. Shuguang Holding Group complied with the times and integrated resources. With the dawn of the new millennium, it established the first star-rated hotel-Wenling International Hotel in Wenling, and its operation has been booming.

In 2003, it was awarded the title of three-star hotel, which was the first provincial-level green hotel in the city. At the beginning of this year, Nanjing Shuguang International Hotel, a four-star hotel with an investment of more than 654.38 billion yuan, was grandly opened. In Jurong, a four-star foreign-related hotel with an investment of more than 200 million yuan has entered the renovation stage, and it is planned to open around New Year's Day. They also plan to build star hotels in Huai 'an and Shanghai. With the completion and operation of these star-rated hotels, the service of Shuguang Hotel has begun to take shape, and the pattern of national chain stores will gradually take shape. Dawn has become the brand trend of hotel service industry. At present, they are preparing to set up Shuguang Wine Group to regulate the hotel service industry. Fiona Fang International Hotel has become one of the brand hotels in Taizhou with its high-grade software and hardware and standardized management. Last year, its turnover approached 654.38 billion yuan.

In order to be a big hotel, the new 3 1 floor building designed and expanded according to the five-star standard on one side of the existing hotel will be completed soon, which will greatly improve the competitiveness of the hotel after its opening and operation. Sun Moon Hotel, a subsidiary of Zhejiang Guangtian Sun Moon Group, actively expanded its business and successfully undertook the reception tasks of a series of large-scale events, which won unanimous praise from government departments and customers. At the same time, they renovated the Little Moon Hotel in another place, undertook the property management of some units, and expanded the scale of corporate hotels. The hotel's turnover reached 26.78 million yuan last year. Huasheng Construction Group invested 200 million yuan to build Ningbo Daxie International Hotel according to the five-star standard. Since its opening, business has been booming, with a turnover of 27.62 million yuan last year.

To sum up, in recent years, Zhejiang's construction industry has adhered to the principle of giving priority to one industry and diversifying its operations. The main industry has become bigger and bigger, and its output value, tax revenue and excellence have maintained a leading position in the country. What is more gratifying is that diversified business's entrepreneurial spirit, with new ideas, new steps and new measures, dares to take risks and invest heavily, and dares to make venture capital across industries, regions and ownership, which proves the basic characteristics of Zheshang and is an inexhaustible source and driving force for the development and growth of enterprises. With the advent of the era of diversified management, Zhejiang's construction industry will have a better tomorrow.

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