What should we do if many restaurants in Shenzhen are faced with the problem of being unable to transfer and losing business, and losing too much if they are discarded?

I was engaged in the catering industry in Shenzhen two years ago. At that time, I opened two Hunan cuisine restaurants. Although I have not opened a restaurant now, I can say that I sympathize with the situation of my friends who have opened restaurants now.

In fact, as early as two years ago, the catering industry in Shenzhen was out of business. At this stage, coupled with the impact of the epidemic, it can be said to be an even worse blow to the entire industry.

My personal suggestion is that if the business in your store is not good and you can't even break even, there is no need to persist. The next situation will be more cruel, the later it is The greater the exit loss. I did this myself two years ago, and now it seems that my decision should be the right one.

When opening a physical store in Shenzhen, it doesn’t matter if the rent is simply high. The contract period is still short. Three years is considered a long term. The contract must be renewed when it expires. Renewal not only increases the rent. Question, there is still a high tea fee waiting for you. Now I probably understand why people here like drinking tea so much.

In addition, due to the management regulations in Shenzhen, it is impossible to place two tables at the door; the labor cost is much higher than in other places, and the prices are also much more expensive. Two days ago Eating fast food in the science and technology park starts at 20 yuan, which seems to be very expensive. Only those who have done catering know that this price is not profitable in a place like the science and technology park.

So, based on my own experience, if a friend who opens a restaurant in Shenzhen cannot make ends meet and can't persist, it is better to give up and work on other projects.

The old catering model was already very difficult before the epidemic, with nearly 3 million restaurants opening and 3 million closing every year. The epidemic has magnified the shortcomings of the old model and accelerated the wave of bankruptcies!

If your restaurant does not have enough features, operation is weak, there are not many members, the brand is not strong, you can barely make ends meet, and you cannot make ends meet, there are two reasons why you should change your career as soon as possible and free yourself! Or join a superior brand, modify your genes, and adapt to market changes!

Shenzhen is no longer the Silicon Valley for entrepreneurship. There are many restrictions and regulations that make it difficult for you to do anything, let’s just talk about catering! It is no longer enough to place a small table at the door. Environmental protection, hygiene, and food safety control will become more and more strict. Small restaurants and small capital can no longer operate at all! Those who shout about daily income on the Internet are not restaurant operators at all, so those who run small restaurants should just take a look. Those who are really lucky to make money are only three meals and clothing. In addition to the shop rent, the real remaining labor force is only three melons and two dates. .

Therefore, it is recommended that those with little capital should do something else as soon as possible. Don’t think that the entry threshold is low. Walking on the street, there are two small restaurants in three steps. There were so many fish in the first place, but now there are so many people. Fishing, what are the chances? Starting a business requires enthusiasm and a realistic view of the problems. Small capital cannot afford it. If you don’t believe me, just ask how many restaurant owners make less money than Meituan delivering food.

In a word! Small restaurants can't afford to lose money, and they can't afford to wait. When things get better, it won't be your turn. Just turn it off and don't affect your future life.