Mousse bedclothes brand activities

1, "A Day When the World Sleeps Together"

This brand is mousse's sleep exploration activity during World Sleep Day every year. The activities over the years are as follows:

-In 2009, Mousse cooperated with CCTV's "Healthy Journey" column to jointly launch two special programs "Mousse Restores Good Sleep" on World Sleep Day. The whole program revolves around the hot topics such as sleep troubles faced by modern people and how to use bedding to adjust and improve sleep, which is deeply loved by the audience. In the same year, Mousse cooperated with the China Sleep Research Association to launch the "Mousse 2009 National Healthy Sleep Miles" activity, which was accompanied by 365 days of "healthy sleep" throughout the year, spreading the concept of healthy sleep to the community and every family. On the occasion of World Sleep Day in 2009, Mousse took the lead in launching the world's leading research and development product "Washable Mattress" in a healthy sleep system, bringing people a brand-new health experience.

-2065438+00 Mousse and five-star hotel alliance established the first private sleep club and the first "healthy sleep private club" in China, so that Mousse's VIP customers can enjoy the same sleep experience as at home in addition to the comfortable Mousse sleep system.

In addition, Mousse also joined hands with CCTV2 Happy China Tour Group to exclusively co-sponsor Happy China Tour Charming Houjie, creating the strongest and largest star lineup in the history of Happy China Tour, giving back free tickets for customers who exceeded 1 10,000 and Dongguan people who exceeded 1 10,000, enriching people's entertainment life and raising people's attention to healthy sleep.

——20 1 1 year, Mousse joined hands with well-known directors and stars of Huayi to launch Huayi Brothers Dongguan Night; In the north, Beijing Sleep High-end Forum was launched in cooperation with China Sleep Research Association. During this period, Laure Shang's sleep songs were quietly released. The high-end discussion on sleep and the popularization of entertainment marketing at the mass level have become a major feature of Mousse World Sleep Day.

—— In 2012, Mousse held the "2065 438+02 World Sleep Day and Global Healthy Sleep Summit Forum" sponsored by China Health Education Center/Press and Publicity Center of Ministry of Health, China Sleep Research Association and Chinese Medical Doctor Association in Diaoyutai State Guesthouse. World Federation of Sleep Medicine, Australian Sleep Association, European Sleep Research Association, Asian Sleep Research Association, Vice Minister of Health Wang Guoqiang, Ministry of Health spokesperson Mao Qunan, Professor of Children's Medical Center of Shanghai Jiaotong University, Vice Mayor of Shanghai Shen Xiaoming, Professor Han Demin, a famous sleep expert, and Yao Jiqing, director of Mousse Healthy Sleep Research Center, an industry representative, gathered together to talk about the theme of "Healthy Sleep, Happy China". This is also the first large-scale international sleep summit since World Sleep Day was introduced to China. At this summit, the Ministry of Health, together with the representatives of the participating parties, read out the Global Healthy Sleep Beijing Initiative, actively advocated a healthy lifestyle and appealed to the public to care for sleep.

In the afternoon, Mousse held the "20 12 World Sleep Day Mousse Third Generation Sleep System Conference" to officially launch its third generation sleep system. Experts attending the meeting believe that a good sleep system should meet everyone's needs. From this perspective, mousse's new system fully fits the concept of "people-oriented, different for different people", which is the biggest highlight in the field of bedding this year, and also raises the new sleep standard to a certain height.

At the same time, the mousse sleep culture atrium exhibition was held in thousands of stores across the country. The exhibition brings together the comprehensive exploration results of Mousse's three-year overseas trip, shows the footprint of Mousse's European sleep culture, and makes consumers feast their eyes.

2. Mousse's global healthy sleep culture tour

In 2009, Mousse launched its first consumer experience tour in Europe, passing through Germany, Belgium and Italy. This trip to Europe is mainly based on witnessing. While visiting the beautiful scenery of Europe, Mousse quality sleep resource provider resources face to face with consumers for the first time. Europeans' deep development and technological innovation in sleeping bedding, adjustable bed inclination, different requirements for bed hardness between supine and lateral sleeping, and the setting of bed row skeleton, etc. Through Mousse's visit to its suppliers, it entered the consumer's field of vision one by one, touched consumers and attracted widespread media attention.

In 20 10, mousse launched the second European sleep culture tour, which further continued, inherited and innovated on the basis of the first consumer witness tour. Participants have also expanded from the initial single consumer to well-known media, excellent mousse dealers and lucky netizens, with more participants and more diverse crowds. During the second European Tour, partners such as Phoenix Satellite TV, Travel Channel, 2 1 Century Business Travel, Southern Weekend, china national radio, Bund Pictorial and Shenzhen Radio all sent elite media forces. Together with the consumer team, they traveled from Germany to Belgium and from France to Italy for more than ten days, experienced the European sleep culture, visited the European supplier of mousse and visited the headquarters in Lamborghini, Italy. Witness the signing ceremony of Mousse and Lamborghini bedding strategic partner. This historic cooperation is also a major achievement brought by the second "Mousse Enjoy the Sleep Culture Tour in Europe".

On 20 1 1 year, Mousse launched the third European Sleep Culture Tour, which was jointly organized by 2 1 Century Business Herald, the most influential financial media in the United Nations. The biggest difference from the previous two sessions is that Mousse has since opened a new chapter in exploring sleep culture. It is no longer just to visit European bedding and manufacturing technology, to learn western sleep culture, but also to bring eastern thinking about sleep to Europe and exchange sleep solutions. From July, 20 1 1, the domestic station of Mousse Sleep Culture Tour was opened. Mousse invited guests from Shanghai, Chengdu and Guangzhou to launch the thought salon of "eyes, ears, nose, tongue, body and mind" to find a healthy sleep. Experts from all walks of life have also participated in the discussion and contention of sleep culture from different professional angles: in Chengdu, Xiao Chun, a well-known music critic, and Ding Wu, president of China Tea Ceremony Association, will discuss the topic of sleep with "hearing" and "body". In Guangzhou, Liang Dong and Wu Bofan, media people talk with global perfume designers about the relationship between sleep, smell and thinking.

165438+ 10, Mousse's journey of sleeping culture took place in Europe, and his exploration of sleeping culture around Six Roots also extended to foreign countries. He felt slow life in Denmark, smelled incense in France, visited the palace in Fontainebleau, felt precision manufacturing in Switzerland, and touched good design in Italy ... This year's cultural tour raised his concern about sleeping to the level of lifestyle and quality life. This year, the participants were divided into two groups, the dealer consumer group and the media group. They experienced different sleep cultures from different angles. Liang Dong, the life scientist of the year and a well-known media person, accompanied them and spoke highly of this sleep culture trip.

Feast, the general manager of Mousse Operation Center, said that Mousse's overseas trip is an open growth trip, and consumers, partners, media and other groups are gradually involved in the brand. From the first visit to the supplier to witness, to the second time to join hands with Lamborghini bedding to enter the high-end bedding, and then to the overseas search trip of 201kloc-0/six sleep AIDS, the exploration of the bedding system to the solution of the big sleep aid system has new significance every year. The feast emphasized that the sleep industry is an increasingly awakening big market, but the growth of this market depends on the intensive cultivation of sleep consciousness and sleep culture. Mousse's overseas trip is a firm practice of this concept.

20 12 mousse sleep culture tour is no longer limited to Europe, and the British station and the Australian station are also preparing to leave soon. ...

2065438+03 104,10, mousse bedding sponsored Andy Lau mousse night concert tour.