After giving up Weilai LOGO, Jia Wei chose "Touch Porcelain" Wei Pai?

After several years of explosive growth, we can't deny that in 20 19, the new energy market gradually entered the stage of blind fire. After the production and sales data declined one after another, it is unknown how much "waste heat" the new energy market can release after its vigorous development. Similarly, we also have to consider whether China's current new energy market needs more brands focusing on new energy fields.

But the fact tells us that when an industry gradually changes from the "blue ocean" to the "red sea", there are always one or two people who think they have discovered the "new continent" in the market, and even once thought that they would become the existence of changing the status quo of the industry.

Who's Jia Wei? Why join the field of low-speed electric vehicles?

Recently, a popular brand appeared in the field of new energy, that is, Jia Wei Auto. Judging from its declared annual production capacity of 654.38+10,000 mini-electric vehicles, I think it is not an exaggeration to list it as another brand of new power with certain "strength". After all, according to the annual production capacity of 6,543,800+vehicles, it is also possible to subvert the existence of the low-speed electric vehicle market as it is said.

Just don't get me wrong, it's not their momentum that makes Jia Wei A a hot spot, because the road they choose is "touching porcelain".

While this new force is preparing to enter the new force of building cars, they also released their own brand LOGO. As you can see, the LOGO of Jia Wei Automobile is just like the LOGO of Weilai. As soon as this news came out, not only many consumers questioned the originality of its LOGO, but I think even Li Bin had to think about why this low-speed electric vehicle brand had to "touch porcelain" its own high-end new energy brand.

However, let's let go of the reason why Jia Wei came here, because I also want to talk to you about why Jia Wei wants to join the low-speed electric vehicle market instead of directly moving into the new energy field. After all, the market sales of micro-electric vehicles have fallen sharply in the past two years. Coupled with the product competition from the old manufacturers such as Euler and Wuling Hong Guang MINI, I think it will not be too easy for Jia Wei to join the field of micro low-speed electric vehicles.

From a factual point of view, the answer is obvious. Shandong Fengyun New Energy Automobile Co., Ltd., a subsidiary of Jia Wei Automobile, has a registered capital of only100000 yuan. Although this registered capital is not even as good as several domestic first-line electric bicycle brands, it is obvious that Jia Wei has the courage to be an independent automobile brand on an equal footing with others.

It is not difficult to find out from its registration information that its main business scope is the production and sales of electric vehicles. If Jia Wei Automobile wants to devote itself to the field of new energy vehicles, the label of this column should be "R&D, manufacturing, sales, technical service, technology transfer and technical consultation of automobiles and parts", which means that Jia Wei Automobile is not willing to launch a "storm" into the low-speed electric vehicle market. After all, Jia Wei cars can obviously only "eat this".

Some time ago, there were many embarrassing incidents of Jia Wei automobile in the industry. After touching the porcelain, it was stripped upside down. Obviously, Jia Wei automobile didn't stop there.

Recently, the car once again announced its brand-new LOGO, and according to its brand-new LOGO, it is very likely that the car chose Wei Pai who touched porcelain this time. At this point, I think Li Bin finally solved the reason why Jia Wei chose to touch porcelain itself. After all, it is not difficult for readers to see the law of the appearance of Wei Lai and Wei Pai.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.