Traditional Culture Encyclopedia - Hotel franchise - What brands do chain long-term rental apartments have?

What brands do chain long-term rental apartments have?

For people who often go out, they usually choose large brand hotel chains when they check in. Relatively speaking, these products with higher brand level are more secure in quality and service. This concept also applies to renting a house. At present, the long-term rental apartment market in China is developing rapidly, and the brands of long-term rental apartments seem to have increased overnight. Here are some representative long-term rental apartment brands.

1, Vanke Apollo

When it comes to chain brands, we have to mention Vanke. 20 14 Vanke, a traditional large-scale real estate enterprise, proposed to transform from a simple residential developer to a "city supporting service provider". Now Vanke has begun to enter the long-term rental apartment industry, and its Park House is the main brand in the field of long-term rental apartments, which is committed to providing high-quality rental space and community services for graduates and entrepreneurs. The main features of park houses are unified decoration style, efficient management, high safety fire fighting and the construction of youth community platform. Generally speaking, Park House emphasizes three aspects: quality, youth and convenience. At present, Apollo has more than16,000 apartments in 22 cities across the country, and the number is still growing.

2. Watching fish in Longhu Lake

Longhu Real Estate officially announced the trial of long-term rental apartments in 2006, and launched the Guanyu brand. Guanyu's main orientation is to create a quality living place for young people. Since last year, Guanyu brand has risen from simply testing water to the strategic business of the group, and has become another main business channel of Longhu Real Estate after real estate development, commercial operation and property service. As of July last year, Guanyu has successfully operated in Hangzhou, Chengdu, Nanjing, Chongqing, Xiamen, Suzhou, Xi 'an and other cities.

3. New apartment

The apartment products in the new apartment are very diverse. According to different rental prices, Nova is 3,000-5,000 yuan, Nova is 5,000-6,000 yuan, and Nova's premium is 7,500 yuan. At present, the new apartment has stores in first-tier cities such as Beijing, Guangzhou and Shenzhen. The development mode of "finance+brand+service" in the new apartment can realize modular replication and chain development.

4. You+International Youth Apartment

YOU+ International Youth Apartment focuses on socialization, which can not only meet the living needs of tenants, but also meet their social needs and respect needs. YOU+ International Youth Apartment is mainly aimed at young people who have just started to work, sharing groups in the city. YOU+' s anti-internet mode under the current internet thinking quickly shifts the online social trend to offline. YOU+ locks in young people who just need the market, enhances customer stickiness through social interaction, and builds a community service platform, so that young people wandering outside can find a sense of belonging at home.

With the strengthening of national policy support and the increasing demand in the rental market, there will be more and more brands of long-term rental apartments in the future, and the competition among industries will become more intense.