What are the main points of hot spring holiday operation management?

Hot springs in China have changed from a single rehabilitation function to a comprehensive development project that integrates many functions such as vacation and leisure, conference and business, tourism and so on. Due to the low development threshold, there are a series of problems in the product development of hot spring projects, such as homogenization, uneven product quality and disorderly industry management. High-quality hot spring projects need to invest a lot of resources and capital in operation, mainly covering brand building, marketing management and capital operation.

First, hot spring brand building includes brand culture building and brand output.

Second, hot spring marketing should focus on four aspects: quality marketing, activity marketing, cultural marketing and service marketing. Among them, hot springs are holiday and leisure products with strong seasonality. Through festivals, promotions, theme amusement and other means, activity marketing can make the off-season of hot spring projects more prosperous.

Thirdly, in the capital operation of hot spring enterprises, it is necessary to clarify a series of problems such as the operation process, value embodiment and development vision of the enterprise, select a professional capital financial transaction team, closely connect with the capital market, and finally realize the enterprise value.

Lv Wen, Lv Wei, is a famous urban and rural comprehensive planning and design institute in Lv Wen, China. It has the "top three" qualifications in tourism planning, urban and rural planning and landscape design, focusing on tourism. Characteristic town? Rural revitalization, with "creative classics? Landing operation "is the concept, development and operation planning is the premise, planning and design is the core, and top-level design, investment and financing, development, construction, operation, training and other business sectors are integrated to create a" pan-tourism development and operation service platform "and a" pan-tourism development and operation ecosystem "to provide the top-level for comprehensive development and operation and project landing construction in the fields of culture, tourism, health, sports, agriculture, education and real estate.

Since its establishment more than ten years ago, Lv Wen, Lv Wei has been making breakthroughs, taking innovation as the guide, building a pan-tourism comprehensive development and operation think tank, summarizing and forming dozens of new planning and design concepts, concepts, methods and modes, publishing ten industry monographs, participating in the compilation of four industry standards, innovating tourism 18, innovating IP with R&D and investment, integrating high-end training and resource docking, and holding tourism innovation activities and industry peaks. With a team of hundreds of senior experts and a perfect quality control system, we have accumulated more than 3,000 planning and design projects, and more than 300 projects have been completed and put into operation, which has been widely recognized and affirmed by the market, won dozens of national awards and become an industry model!