What is brand VI design?

VI (Visual Identification) is a complete and systematic visual expression system with logo, standard text and standard color as the core. Transform abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete memories and recognizable image symbols, thus creating a unique corporate image.

Visual identification system, including signs, and various uses of signs. He is very important to a company, and a good vi plays a vital role in the image of a brand. Think about what brand you think of when you see M? McDonald's, that's what VI does.

Extended data:

VI has a long history. Symbolic animals play an important role in the ideology of a nation or country. The totem of ancient humans appeared, and ancient cave murals and rock paintings can be regarded as the oldest graphic design. Primitive tribes have the same beliefs, lifestyles, totem signs, costumes and language habits, which makes the tribes form a distinct image definition, which is an unconscious image identity formed among early tribes.

The visual symbol of slave society is that the city-state families form internal and external class division and image distinction between city-states through family emblem, clothing and behavior habits. Visual recognition in the Middle Ages was the symbol "emblem" and "symbol" of a large number of religions in some European countries. And the "coat of arms" representing aristocratic identity and status. Throughout history, social behavior has clear signs, uniform clothes, distinctive buildings, highly recognized ideas and image traces.

References:

Baidu encyclopedia entry? VI (add link)